Senior Director, Research Analysis
Culver City, California, Us
In nearly ten years at MarketCast, I served as one of the firm's leading consultants to marketing and research executives at major entertainment providers (primarily film studios and TV networks). My work encompassed a variety of methodologies, including: creative materials/campaign testing; brand and positioning studies; focus groups; online research communities; and social media listening. My role was to transform findings into actionable and strategic advice, presented directly to clients via in-person meetings, teleconferencing, and/or highly customized and visually dynamic deliverables. My experience also included supervising and mentoring direct reports, as well as participating in business development during the firm's period of consistent growth.