Benjamin Rodriguez Email & Phone Number

Seattle, Us

In this role I am responsible for developing seasonal marketing strategies and determining the best campaigns that will drive desired customer behavior, aligned to customer insights and trends.- Lead go-to-market plan including campaign story development and the documentation of prioritized offerings. Specific campaigns such as new product launches and experiences as part of our brand partnerships programs, non-amplified quarterly marketing support and seasonal product campaigns. - Lead go-to-market Leadership Presentations to Directors and above.- Lead cross-divisional partners in integrated go-to-market plan development including campaign briefs, channel inputs, channel & creative kick-offs and working sessions, creative development, and acts as consult on final execution plans.- Oversee proofing of seasonal marketing creative to ensure accuracy, strategic alignment. - Own creative review process and provides feedback while ensuring cross-divisional stakeholders are brought in when relevant.- Provide guidance on seasonal marketing recaps/reporting, including member engagement and campaign sales. - Champion seasonal go-to-market process and workflow. - Proactively manage deliverables within each phase of work and communicate effectively for stakeholder adherence. - Drive process improvements where needed.

Seattle, Us

In this role I am accountable for omni-channel marketing project deliverables using Workfront and maintaining current industry knowledge and best practices across a variety of digital and social platforms including website, mobile, email, digital advertising, print, and social platforms such as Facebook, Instagram, Twitter.- Key project liaison between internal, cross-divisional, and third-party partners in the management of project timelines, dependencies, issue resolution, and asset delivery. - Developed a broad set of relationships and collaborated across creative, merchandising, marketing, technical teams to drive the vision for the assigned business areas. - Accountable for accurate allocation of creative resources within a project schedule to drive team member focus and efficiency. - Proactively elevated resource concerns and advocated on the team’s behalf to alleviate capacity issues. - Facilitated project planning to inform project intake, resource capacity and overall adherence to annual marketing plan across omni-channel partners.

San Francisco, Ca, Us

In this role, I created and executed cross-channel marketing campaigns and initiatives to drive customer acquisition for each brand. This included collaborating with cross-functional teams to shape and launch in-store and digital marketing strategy in an effort to drive customer loyalty and engagement. I interfaced with store operations teams to establish event calendars, communications, and contests that aligned with business goals. I also trained managers and associates on utilizing promotions to maximize sales and return on investment (ROI). I analyzed campaign metrics, visualized data, and compiled reports for stakeholders. I managed budgeting and cost actualization. I steered detailed planning and consideration of both store and customer feedback. My achievements include:• Drove customer acquisition by more than double digits in my first year through store contests, customer discounts, and staff training. • Created digital acquisition plan, achieving results via website, email, and mobile applications.• Spearheaded all components of field and digital acquisition programs, including Card and Multi Tender Loyalty, boosting field results by double digits within one year.• Secured foundation for future customer lifetime value.

San Francisco, Ca, Us

In this position, I developed strategic partnerships with cross-functional teams across Gap HQ to achieve organizational objectives. I analyzed workload needs and implemented strategies to facilitate the seamless execution of weekly in-store promotional activities. This included creating, testing, and approving promo codes. I leveraged insights based on customer and stakeholder feedback for future promotions and workload planning. Another duty included directing multiple project lifecycles to propel continuous improvement in workload management. My achievements include:• Championed process improvements for in-store programs that enhanced efficiency and productivity. • Trained associates to achieve shipment Units per Hour (UPH), slashing risks in other business areas. • Partnered with Loyalty team for in-store events and promotions, driving customer acquisition and business growth. • Advocated for stores within Gap HQ organization.

San Francisco, Ca, Us

I wrote and distributed internal communications for field teams that detailed brand and business objectives. I also designed and edited content for newsletters and the brand intranet. I formulated best practice and event guidelines for store managers. I also forged professional relationships with business partners, engaging in dialogue and communicating insights to coordinate communication project efforts. My achievements include:• Launched innovative communication tools, such as Zipline, enhancing efficiency via direct communication with associates.• Employed communication best practices, driving continuous improvements and improving service levels.

San Francisco, California, Us

San Francisco, California, Us