Hi, I’m Ben, a visionary professional with success strategizing and launching digital marketing and in-store promotions to drive client loyalty and retention for Gap, Inc. brands like Banana Republic (BR) and Banana Republic Factory Stores (BRFS). I possess a passion for creating innovative campaigns that build visibility and brands. I retain a significant background as a Project Manager in Operations and Communications, providing me a solid framework to deliver results. While most of my work has been in the retail sector, my skills are transferrable to numerous industries. My expertise encompasses print and digital channels such as email, mobile applications, and websites to boost engagement. I conduct market research, present comprehensive solutions, and spearhead content creation.Most recently in my Loyalty Marketing role, I increased store customer acquisition by over double digits in my first year in role through detailed planning of store contests, customer discounts, and staff training. I pioneered BR’s digital marketing efforts, focusing on website, email, and mobile app platforms to achieve results. In addition, I am a talented communicator who collaborates across all organizational levels. I am proficient in Microsoft Office Suite, Microsoft Teams, Adobe, Nova, Web Publisher, InDesign, FOCUS, Zipline, Store Portal, and CQ, and I’m fluent in English and Spanish.My expertise encompasses:• Operations Management • Customer Service• Project Management• Loyalty Marketing• Marketing Campaigns• Team Leadership • Staff Training • Budgeting & Forecasting • Communication Strategy • Brand Awareness • Reporting • Data Analysis • Strategic Partnerships • Strategic Planning • Continuous Improvement • Customer Engagement
Listed skills include Inventory Management, Driving Results, Visual Merchandising, Retail, and 2 others.