Ben Rosenbaum Email and Phone Number
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Business Development professional with 10 years' experience in partnership strategy, evaluation, negotiation, and activation. Deep experience in hospitality, loyalty, and sports/entertainment industries.
Ihg Hotels & Resorts
View- Website:
- ihgplc.com
- Employees:
- 18658
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Director Business Development (Loyalty And Partnerships)Ihg Hotels & ResortsAtlanta, Ga, Us
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Director Business Development (Loyalty & Partnerships)Ihg Hotels & Resorts Nov 2020 - PresentAtlanta Metropolitan AreaLead Enterprise Partnership Development team in support of IHG Masterbrand and Loyalty Strategies; representing all parts of the enterprise to develop a holistic partnership roadmap. Includes strategy, new partnership evaluation, internal socialization, negotiation, and eventual transition to steady state management.Additional strategic support for SVP, Global Loyalty & Partnerships and Leadership Team. Providing thought leadership, planning oversight, execution support, senior executive level communication materials (i.e., EC+1, EC and Board) and strategic analyses to support the development and execution of the Global Loyalty and Partnerships transformation plan (focus on highest value initiatives).
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Director, Global Partnership DevelopmentIntercontinental Hotels Group (Ihg®) Aug 2019 - Nov 2020Greater Atlanta AreaLead the team accountable for strategy, evaluation, negotiation, and onboarding process for any enterprise partnership or sponsorship globally. Leveraging IHG's global marketing scale and unique access to consumers and owners, my team secures innovative partnerships that differentiate our brands, deliver new benefits for our loyalty members and/or provide incremental revenue for our hotels.
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Sr. Manager, Global Partnership DevelopmentIhg Hotels & Resorts Feb 2017 - Aug 2019Greater Atlanta AreaIn this global role, I identify, evaluate, and negotiate new enterprise partnerships, sponsorships and/or alliances for IHG and our +5,000 hotels globally. In this capacity, I lead cross functional efforts to deliver partnerships that can improve the on-property experience for our guests, differentiate our brands, deliver new benefits for our loyalty program, generate large scale awareness, and/or secure incremental rooms revenue for our hotels.
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Manager Strategic Partnerships (Americas)Ihg Hotels & Resorts Feb 2015 - Feb 2017Greater Atlanta AreaResponsible for day-to-day activation of all global and regional strategic partnerships for IHG in the Americas region; including The Coca-Cola Company, The Venetian | The Palazzo Las Vegas, BMW, The Wall Street Journal, and more.In this capacity, I lead cross-functional teams to:- Drive incremental IHG direct channel revenues- Integrate partner assets into the IHG guest journey on and above property- Drive innovation of new products and services- Engage key IHG owners and sales clients- Acquire new members for the IHG loyalty funnel
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Associate Brand ManagerIntercontinental Hotels Group Oct 2013 - Feb 2015Greater Atlanta AreaBuilt the strategy, design and implementation of all regional and global marketing and communications initiatives for the Crowne Plaza Brand in the Americas Region; including our sponsorship of the PGA Tour and title sponsorship of the Crowne Plaza Invitational at Colonial
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ManagerTeam Epic May 2010 - Oct 2013Smyrna GaSponsorship manager for AT&T & Hasbro accounts. In this capacity, I have worked to grow the business from 14 programs in 2010, to 50 programs in 2013. I have lead programs in partnership with multiple sport and entertainment properties including: The NCAA, the SEC, the ACC, the NFL, the MLB, the MLS, SuperFly marketing, Live Nation, and CAA among others.Within this role I have been responsible for: - Innovative program strategy - New Business pitches - Program build and development - Budget writing and tracking - Vendor relations and Management - Internal team training and management - Temporary staff hiring, training and onsite management - Onsite build and execution - Post event recapping - SWOT analyses - Client relations and management - Trainee Growth Manager
Ben Rosenbaum Skills
Ben Rosenbaum Education Details
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Sports Management
Frequently Asked Questions about Ben Rosenbaum
What company does Ben Rosenbaum work for?
Ben Rosenbaum works for Ihg Hotels & Resorts
What is Ben Rosenbaum's role at the current company?
Ben Rosenbaum's current role is Director Business Development (Loyalty and Partnerships).
What is Ben Rosenbaum's email address?
Ben Rosenbaum's email address is be****@****ihg.com
What is Ben Rosenbaum's direct phone number?
Ben Rosenbaum's direct phone number is +177060*****
What schools did Ben Rosenbaum attend?
Ben Rosenbaum attended University Of Massachusetts, Amherst.
What skills is Ben Rosenbaum known for?
Ben Rosenbaum has skills like Sponsorship Activation, Sports Marketing, Brand Development, Integrated Marketing, Marketing Activation, Marketing, Event Management, Sponsorship Sales, Project Management, Advertising, Sponsorship, Social Media Marketing.
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