2x Ad Age Small Agency of the Year.Seattle Kraken, Malwarebytes, Seattle Bank, Windermere Real Estate, and New Business

First-hire at award-winning independent agency. PB& is designed as a strategic SWAT team that is deployed to tackle our clients' stickiest brand and business challenges.Responsibilities & Toolbelt:● Drive strategic planning and day-to-day relationships with a myriad of clients and media partners.● Brand building + audience refinement.● Brief senior creative teams on audience insights to fuel content creation via written + visual storytelling.● Media planning, buying, and optimization (Digital publishers, OOH, display, and broadcast).● Paid social media strategy, planning, and management.● Quarterly reporting and data analysis to identify new opportunities for clients.● Thought leadership content development around consumer behavior & industry trends.Clients: Budweiser, Bud Light, Visit Seattle, Wilco Farm Stores, Providence St. Joseph Health's Digital Innovation Group, Providence Ventures, Onity, HeadLight, project-based work, and new business.

Aflac, T-Mobile, project-based work and new business.

● Constructed a 2017 social media playbook, uncovering user insights and brand opportunities for emerging and accelerating social platforms.● Led the strategy for a T-Mobile internship project, where I wrote the creative brief, helped refine creative ideas, and identified a new targeting opportunity for the brand. My team and I presented our work to Publicis Seattle leadership and T-Mobile's SVP of marketing at the end of the internship.● Supported strategic leadership by conducting a competitive audit for a new business pitch.● Collaborated with the agency's social media committee by bringing trending topics, and ideas for social posts to daily meetings.● Assisted with T-Mobile by identifying key messaging themes in T-Mobile's past, present, and future advertisements and categorizing them by theme.

● Developed creative briefs by conducting and analyzing primary and secondary research in order to discover human truths and brand problems. ● Pitched strategic insights and ideas to clients.● Briefed creative teams by translating strategies into creative inspiration.● Collaborated with creative teams by refining campaign ideas to better reflect brand strategies.Clients: Eugene Emeralds Hockey team, Oregon Taxi, Oregon Track Club, and Santiam Golf Course

● Managed the public relations team and oversaw content posted on the group’s social media pages. ● Produced a video advocating for sexual assault awareness for the University of Oregon's “Ducks Do Something” contest.

● Managed the group's Twitter, Facebook, and Instagram accounts by creating bi-weekly posts covering discussions and support for the mental health of the general public and student body.● Led out of home media placement strategies to drive traffic to the group's monthly events in efforts to improve the well-being of student's mental health during dead week, midterms and finals.

Created a project over the course of a 10-week internship that increased the accuracy of the company’s paid-search targeting strategies. Presented project to Kroger and Fred Meyer executives at the end of the internship.

Wrote bi-weekly articles covering Oregon Football news.