Ben Schmitt Email & Phone Number

Minneapolis, Mn , Us

I launched and run member engagement at Surest.About Surest: Surest (formerly Bind) is a 500-person health insurance plan recently acquired by UnitedHealth Group. Surest redesigned health insurance so members can see prices before making a healthcare decision (just like any other product/service in the world) so members have more control while planning for their healthcare. Selected Accomplishments:* Launched the function of member engagement at Bind from scratch* Run member onboarding strategy, leading to 13% increased registration rate in one annual enrollment cycle for renewing clients * Direct engagement strategy across 300+ clients, all members, and 11 vendor programs * Lead engagement for new health programs. Launch earned 4x adoption compared to industry average (7% take rate for eligible population within 4 months of program launch)* Achieved 100% communications opt-in rate from clients (including Fortune 100s) through client presentations gaining stakeholder alignment* Secure alignment with internal leadership teams across 4 departments and 13 functional areas* Accelerate the cycle from hypothesis to testing by averaging 5 campaign launches a month

Minneapolis, Mn, Us

Ran the digital marketing strategy for two product lines (Individual & Family Plans and State and Public Programs), and was a digital strategy adviser for the third product line, Medicare. I managed the online experience for these segments, digital advertising channels, and digital buyer journeys.About the company: UCare is a $4B, 1,000+ person nonprofit health insurance company.Selected Accomplishments:* 89% increase in shopping sessions YOY* 48% conversion rate increase for online shoppers YOY* 77% more website visitors YOY

Led digital marketing. Drove lead generation, campaign strategy, measurement, thought leadership content development, email marketing, and SEO.About the agency: Coefficient Digital is a B2B agency and sales consultancy that specializes in accelerating the complex sale through thought leadership and personalized engagement.Selected Accomplishments:* Refined client’s SEO strategy, and in six months moved their homepage from ranking on the 50+ page of Google to the 1st for their target keyword: “Retirement Planning Minneapolis”* Doubled time on site in one year* Cut CPL by 93.6%

Minneapolis, Mn, Us

Agosto is one of the largest Google Partners in North America, providing cloud services to companies like Goodyear, Starbucks, and Groupon.My role: I ran marketing for two brands. My responsibilities included: lead generation, content marketing, thought leadership development, SEO, PR, agency management, events, and curating the lead touchpoints at each stage in the customer journey to align the multiple buyers in the complex sale. Selected Accomplishments:* Cut the CPL by 49% in one year by launching a comprehensive buyer’s guide that filled the thought leadership gap in the market, resulting in increasing qualified lead generation by 900% YOY (150 to 1,500).* Sourced 60% of the install-base for the product Skykit by segmenting messaging based on stage in the buyer's journey*Led 2-person team to develop and implement content marketing strategy, resulting in a 218% increase in organic traffic in one year

Minneapolis, Mn, Us

My role: Led lead generation and branding for both Agosto and the new product Skykit which had a separate brand, website, and audience. Managed the website launch, digital funnel development, and vendor relationships. * Increased inbound lead generation by 108% YOY by launching a content marketing strategy which was an untapped approach by the competition: to make the buying process easier for the buyer* 248% increase in lead conversion YOY by refining the website UX targeted at prospects in the information-gathering stage based on the persona’s user flow* Pioneered content and SEO strategy that made the site outrank: Wired, CNET, TechRepublic, Google for EDU, CIO.com, and VentureBeat for key terms

Minneapolis, Mn, Us

My role: Oversaw lead nurturing funnel, copywriting, conversion rate optimization (CRO), email marketing, and marketing automation.* Increased digital lead conversion by 212% over one year by revising the points of conversion on the website to reduce user friction* Increased web traffic by 169% over one year by re-structuring the site for SEO* Increased social engagement by 730% over one year on the company blog

Satellite Beach, Florida, Us

Bachelor Of Arts (B.A.), Screenwriting

Professional, Technical, And Business Writing