Ben Schmitt

Ben Schmitt Email and Phone Number

Marketing Leader | Analytics, Braze, HubSpot | I Help Healthcare Companies Turn Data Into A Story To Drive 2x Engagement @ Surest
Ben Schmitt's Location
Minneapolis, Minnesota, United States, United States
Ben Schmitt's Contact Details
About Ben Schmitt

WHAT DO I BRING? ⭐️✔️ Proven track record leading member marketing and running digital strategy✔️ Barrier-breaking mindset to creatively solve problems in resource-scarce environments✔️ Analytics obsession to test and optimize everything✔️ Communication skills (written and presentation) to articulate marketing strategy and gain leadership buy-in ✔️ Energetic, adaptable, and mindful cross-functional team leadershipSELECTED ACCOMPLISHMENTS: 🏆📌 Led the member onboarding experience for a health insurance company that boosted registration by 13% overnight. Aligned leaders across 13 teams to innovate the omnichannel onboarding strategy, and launched within 6 months.📌 Secured 100% communications opt-in rate across Fortune 100 clients by fostering strategy alignment and addressing pain points.📌 Founded the cross-functional team responsible for member marketing, communications, and engagement and took the company from 0 campaign launches per month to an average of 5 per month with limited resources.MY CAREER PROGRESSION: 🎯❖ Began my career in marketing by managing lead generation, marketing automation, and Customer Relationship Management (CRM) for a tech company. I got two promotions and quickly became the Marketing Manager within 2 years, running the digital strategy and a small team. ❖ Became Partner of Digital Marketing for a startup marketing agency, then ran digital marketing strategy for two product lines at a $4B health insurance company, and then built member marketing and communications from the ground-up at a fast-growing 500-person company recently acquired by UnitedHealth Group.SKILLS: ⚙️Program Management | Data-driven Insights | Teamwork | Customer Satisfaction | Customer Experience Strategy | Customer Retention | Branding | Vendor Management | Buyer Journey | Personalization | Behavior Science | Marketing Strategy | Simplifying the complex | Copywriting | Complex sales | Marketing Automation (Braze, Pardot, HubSpot) | Industries: Insurance, Healthcare, Tech, Agency, Manufacturing, Nonprofit, and Financial Services

Ben Schmitt's Current Company Details
Surest

Surest

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Marketing Leader | Analytics, Braze, HubSpot | I Help Healthcare Companies Turn Data Into A Story To Drive 2x Engagement
Ben Schmitt Work Experience Details
  • Surest
    Member Experience Principal
    Surest Apr 2020 - Present
    Minneapolis, Mn , Us
    I launched and run member engagement at Surest.About Surest: Surest (formerly Bind) is a 500-person health insurance plan recently acquired by UnitedHealth Group. Surest redesigned health insurance so members can see prices before making a healthcare decision (just like any other product/service in the world) so members have more control while planning for their healthcare. Selected Accomplishments:* Launched the function of member engagement at Bind from scratch* Run member onboarding strategy, leading to 13% increased registration rate in one annual enrollment cycle for renewing clients * Direct engagement strategy across 300+ clients, all members, and 11 vendor programs * Lead engagement for new health programs. Launch earned 4x adoption compared to industry average (7% take rate for eligible population within 4 months of program launch)* Achieved 100% communications opt-in rate from clients (including Fortune 100s) through client presentations gaining stakeholder alignment* Secure alignment with internal leadership teams across 4 departments and 13 functional areas* Accelerate the cycle from hypothesis to testing by averaging 5 campaign launches a month
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  • Ucare
    Senior Digital Marketer
    Ucare Aug 2018 - Mar 2020
    Minneapolis, Mn, Us
    Ran the digital marketing strategy for two product lines (Individual & Family Plans and State and Public Programs), and was a digital strategy adviser for the third product line, Medicare. I managed the online experience for these segments, digital advertising channels, and digital buyer journeys.About the company: UCare is a $4B, 1,000+ person nonprofit health insurance company.Selected Accomplishments:* 89% increase in shopping sessions YOY* 48% conversion rate increase for online shoppers YOY* 77% more website visitors YOY
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  • Coefficient Digital
    Partner, Marketing And Engagement
    Coefficient Digital Apr 2016 - Jun 2018
    Led digital marketing. Drove lead generation, campaign strategy, measurement, thought leadership content development, email marketing, and SEO.About the agency: Coefficient Digital is a B2B agency and sales consultancy that specializes in accelerating the complex sale through thought leadership and personalized engagement.Selected Accomplishments:* Refined client’s SEO strategy, and in six months moved their homepage from ranking on the 50+ page of Google to the 1st for their target keyword: “Retirement Planning Minneapolis”* Doubled time on site in one year* Cut CPL by 93.6%
  • Agosto
    Marketing Manager
    Agosto Jan 2016 - Aug 2017
    Minneapolis, Mn, Us
    Agosto is one of the largest Google Partners in North America, providing cloud services to companies like Goodyear, Starbucks, and Groupon.My role: I ran marketing for two brands. My responsibilities included: lead generation, content marketing, thought leadership development, SEO, PR, agency management, events, and curating the lead touchpoints at each stage in the customer journey to align the multiple buyers in the complex sale. Selected Accomplishments:* Cut the CPL by 49% in one year by launching a comprehensive buyer’s guide that filled the thought leadership gap in the market, resulting in increasing qualified lead generation by 900% YOY (150 to 1,500).* Sourced 60% of the install-base for the product Skykit by segmenting messaging based on stage in the buyer's journey*Led 2-person team to develop and implement content marketing strategy, resulting in a 218% increase in organic traffic in one year
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  • Agosto
    Marketing Strategist
    Agosto Aug 2015 - Jan 2016
    Minneapolis, Mn, Us
    My role: Led lead generation and branding for both Agosto and the new product Skykit which had a separate brand, website, and audience. Managed the website launch, digital funnel development, and vendor relationships. * Increased inbound lead generation by 108% YOY by launching a content marketing strategy which was an untapped approach by the competition: to make the buying process easier for the buyer* 248% increase in lead conversion YOY by refining the website UX targeted at prospects in the information-gathering stage based on the persona’s user flow* Pioneered content and SEO strategy that made the site outrank: Wired, CNET, TechRepublic, Google for EDU, CIO.com, and VentureBeat for key terms
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  • Agosto
    Marketing Coordinator
    Agosto Apr 2014 - Aug 2015
    Minneapolis, Mn, Us
    My role: Oversaw lead nurturing funnel, copywriting, conversion rate optimization (CRO), email marketing, and marketing automation.* Increased digital lead conversion by 212% over one year by revising the points of conversion on the website to reduce user friction* Increased web traffic by 169% over one year by re-structuring the site for SEO* Increased social engagement by 730% over one year on the company blog
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  • Self Employed
    Senior Copywriter
    Self Employed Jul 2013 - Jun 2014
    Satellite Beach, Florida, Us
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Ben Schmitt Skills

Marketing Blogging Content Marketing Marketing Strategy Lead Generation Social Media Marketing Copywriting Advertising Writing Management Seo Digital Marketing Search Engine Optimization Email Marketing

Ben Schmitt Education Details

  • Metro State University
    Metro State University
    Screenwriting
  • Taylor University
    Taylor University
    And Business Writing

Frequently Asked Questions about Ben Schmitt

What company does Ben Schmitt work for?

Ben Schmitt works for Surest

What is Ben Schmitt's role at the current company?

Ben Schmitt's current role is Marketing Leader | Analytics, Braze, HubSpot | I Help Healthcare Companies Turn Data Into A Story To Drive 2x Engagement.

What is Ben Schmitt's email address?

Ben Schmitt's email address is be****@****ind.com

What is Ben Schmitt's direct phone number?

Ben Schmitt's direct phone number is +161260*****

What schools did Ben Schmitt attend?

Ben Schmitt attended Metro State University, Taylor University.

What skills is Ben Schmitt known for?

Ben Schmitt has skills like Marketing, Blogging, Content Marketing, Marketing Strategy, Lead Generation, Social Media Marketing, Copywriting, Advertising, Writing, Management, Seo, Digital Marketing.

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