Creative Director
CurrentResults-Driven Digital Marketing & Web Design Agency providing strategy, branding, design, development & marketing services to increase customers revenue.Recruited by the CEO to establish the new graphic design department, allowing the company to have better control of the finished product, and for the first time ever offer a full branding process, attracting 30% more new clients.In charge of communication, relationship building and account management for new and existing clients, from the first meeting to the finished product delivery, working closely together on needs assessment, defining requirement, budget and scope, and reviewing the proposed and finished products. Ensuring the best results both for the company and the client’s business goals, resulting in higher client satisfaction and client retention percentage for the company.Building and managing the first in-house graphic design department from the ground up, including selecting & procuring all equipment, managing an interdisciplinary team and creating & implementing new and improved internal work processes, achieving a cohesive branding experience for the client encompassing all products - from strategy, name and logo, through website & all digital and social assets, to print and offline products.Hands-on responsibility for the full branding process and the associated design products from conducting the market research needed to define the name & logo and producing the first hand-drawn sketches, through settling on the right typography & colour-palette, to producing the finished digital and print products, ensuring the right branding for each client, done in the best quality on time and on budget and fitting with both the spirit of the company and its business goals.In charge of designing all marketing materials both for the online and offline campaigns, including banners, slogans, animation, social media ads & posts, newspaper ads, flyers, infographics, motion graphics, and title design.