Contracted independently with U.S.-based small businesses to implement better customer tracking processes and technology, specifically around eCommerce, Salesforce.com, and various Marketing Operations / Automation platforms• Streamlined and automated reporting practices to extract additional value from existing datasets• Set up inter-system integrations to improve data flow and prevent data from becoming siloed or lost. Brought multiple information sources together to create a fuller picture of data assets and to track customer engagement through all stages of the buyer’s journey• Scaled solution complexity with company size / maturity (enterprise-level solutions offer the most flexibility, but that versatility often comes with greater implementation/maintenance costs)

Contracted to develop growth and funding strategies for early-stage Biotech startup• Helped to build innovative solutions that could improve healthcare through data collection and analysis• Developed overall business plan and evaluated viability. Worked directly with partners, investors, and thought leaders in the industry to build effective barriers-to-entry• Deployed and managed marketing and sales tools, as well as productivity and communication applications

Responsible for creating Marketing growth targets and strategy, and for tracking progress against these metrics to inform decision-making. Managed and maintained all Marketing technology and data, particularly with regard to Salesforce and SFDC-integrated applications• Support all Marketing reporting & analytics needs• Developed specialized targeting models and set all Global Marketing targets at business unit (regional), team, and individual campaign levels• Implemented modern Marketing practices in lead scoring, lead routing, multi-touch campaign attribution, lead compliance, etc. in order to track and improve bottom-line impact• Led a team that handled all Marketing data-collection, administration, and reporting needs. Fostered development of analytics & communications skills and encouraged inter-team collaboration• Deliver reports and recommendations to senior leaders across the organization (Sales, IT, Ops, etc.)

Responsible for creating/maintaining all systems necessary to track Marketing progress, Identified key metrics and worked closely with Digital and Demand teams to drive lead acquisition and increase conversion rates.• Created and maintained centralized dashboards and automated regular-cadence reporting to allow Marketing and Sales leaders to tell clear stories through Marketing data• Started and led Lead-to-Revenue initiative to establish clear customer tracking processes through the Marketing-Sales hand-off and beyond. Established universal definitions and metrics across all teams• Advised Marketing and Sales leaders in data-based decision-making• Served as the Marketing Salesforce.com administrator; lead several projects to improve the overall effectiveness, efficiency, and functionality of reporting in Salesforce.com and the associated Eloqua integration

Owner of motorcycle and moped parts store and repair shop; responsible for all aspects of running the business, from strategy and financials to product development and fulfillment• Created and managed online brand and eCommerce platform, which generated over $300k/yr. in sales• Built relationships with both customers and suppliers to sell and manufacture performance parts under the Lucky 2 Strokes brand; led product development from conception through to final deliveries• Managed both permanent workforce and contractors; handled payroll, accounting, and all other fiscal planning