Ben Singleton Email & Phone Number

Nantes, France, FR

• Contracted independently with U.S.-based small businesses to implement better customer tracking processes and technology, specifically around eCommerce, Salesforce.com, and various Marketing Operations / Automation.
• Streamlined and automated reporting practices to extract additional value from existing datasets
• Set up inter-system integrations to improve data flow and prevent data from becoming siloed or lost. Brought multiple information sources together to create a fuller picture of data assets and to track customer.
• Scaled solution complexity with company size / maturity (enterprise-level solutions offer the most flexibility, but that versatility often comes with greater implementation/maintenance costs)

• Contracted to develop growth and funding strategies for early-stage Biotech startup
• Helped to build innovative solutions that could improve healthcare through data collection and analysis
• Developed overall business plan and evaluated viability. Worked directly with partners, investors, and thought leaders in the industry to build effective barriers-to-entry
• Deployed and managed marketing and sales tools, as well as productivity and communication applications

• Responsible for creating Marketing growth targets and strategy, and for tracking progress against these metrics to inform decision-making. Managed and maintained all Marketing technology and data, particularly with.
• Support all Marketing reporting & analytics needs
• Developed specialized targeting models and set all Global Marketing targets at business unit (regional), team, and individual campaign levels
• Implemented modern Marketing practices in lead scoring, lead routing, multi-touch campaign attribution, lead compliance, etc. in order to track and improve bottom-line impact
• Led a team that handled all Marketing data-collection, administration, and reporting needs. Fostered development of analytics & communications skills and encouraged inter-team collaboration
• Deliver reports and recommendations to senior leaders across the organization (Sales, IT, Ops, etc.)

• Responsible for creating/maintaining all systems necessary to track Marketing progress, Identified key metrics and worked closely with Digital and Demand teams to drive lead acquisition and increase conversion rates.
• Created and maintained centralized dashboards and automated regular-cadence reporting to allow Marketing and Sales leaders to tell clear stories through Marketing data
• Started and led Lead-to-Revenue initiative to establish clear customer tracking processes through the Marketing-Sales hand-off and beyond. Established universal definitions and metrics across all teams
• Advised Marketing and Sales leaders in data-based decision-making
• Served as the Marketing Salesforce.com administrator; lead several projects to improve the overall effectiveness, efficiency, and functionality of reporting in Salesforce.com and the associated Eloqua integration

• Owner of motorcycle and moped parts store and repair shop; responsible for all aspects of running the business, from strategy and financials to product development and fulfillment
• Created and managed online brand and eCommerce platform, which generated over $300k/yr. in sales
• Built relationships with both customers and suppliers to sell and manufacture performance parts under the Lucky 2 Strokes brand; led product development from conception through to final deliveries
• Managed both permanent workforce and contractors; handled payroll, accounting, and all other fiscal planning

Lewiston, ME - Maine, US

Bachelor Of Arts (B.A.), Sociology

High School Diploma