• Digital marketing and Ecommerce (including Social Commerce and MCommerce);• Social media listening, engagement, optimisation and attribution;• Digital Campaign/Communications planning and implementation;• Digital brand strategy definition, implementation, delivery and evolution – including attribution modelling and ROI assessment;• Interactive marketing strategy definition and implementation – acquisition (Natural Search, PPC, Display, Video/Rich Media etc.), conversion and retention (eCRM); mobile marketing including application development• Digital shopper marketing• Digital business Transformation including capability programming;• Digital programme/project management – business analysis, definition, implementation, deployment and support;• Partner/vendor identification and management – Google, Adobe, Radium One, Rackspace, Twitter Facebook;• Demonstrable track record of stakeholder management and influence;• Specific implementation expertise with the Adobe digital marketing suite (CQ, Omniture, Creative Cloud, AdLens)