Ben Steele Email & Phone Number

London, GB

Dublin, IE

- Full ownership of all Paddy Power Automated customer communications- Collaborate with Commercial and Brand teams to deliver highly personalised customer-led journeys (Onboarding, Reactivation, Churn across 6 separate products)- CRM lead on all Safer Gambling projects including an industry first Affordability project - Facilitate the quarterly and monthly.

Dublin, IE

- Roll out of Decision Engine logic campaigns across 4 regions (Brazil, LATAM, Denmark & Sweden) to fully automate our entire CRM output within these regions- Extensive stakeholder management to facilitate work across 9 different Commercial regions.- Leveraging Movable Ink and Infogoal technology to provide reactive, automated comms.- CRM owner for.

Dublin, IE

• Management of Betfair Select loyalty scheme including: complete comms management/planning and reporting KPI performance to key stakeholders.
• Managing stakeholders, usually country managers for regulated markets, to ensure that campaigns are up to date and performing well.
• Planning, launching and managing new campaigns to improve a customer’s lifecycle.
• Managing a small team responsible for Gaming Early Life and working with the Games team to launch new Early Life journeys across all products.
• Working with the Insights team to build a reporting hub for Lifecycle email KPIs.
• Training of new team members across all marketing tools

London, England, GB

• Using Adobe Campaign to build and send emails.
• Management of the CRM process employed by Betfair for the first 30 days after a customer registers an account.
• Planning, build and execution of Betfair's bespoke Early life journey for major events including: The Cheltenham Festival (2016 & 2017) and the European Championships (2016)
• Complete control of all Ad-hoc emails used by the Lifecycle team
• Ownership of the initial welcome journey for Betfair customers across the 5 regulated countries Betfair where operates
• Briefing, building and implementing a CRM journey for Brazil, Latin America, Germany and Sweden.

London, GB

• Statistics – collection, input and checking
• Establishing and inputting pricing of all players
• Managing payment of all prizes and setting up the ePDQ system
• Managing customer service channels – email and telephone
• Writing and uploading all website content and mailings using CMS system
• Client liaison – taking payments, addressing problems

London, England, GB

• Devise and implement marketing plans
• Coordinate PPC and Social Media Advertising
• Writing and distributing press releases
• Liaising with journalists both by email and over the phone
• Writing and uploading website content - HTML
• Social Media management

Professional Diploma, Leadership And Management

Bachelor Of Arts (Ba), American Studies