In this role I lead a team of performance marketing professionals in Switzerland & Austria that specializes in SEM, SEO, SEA, YouTube, Video, Display, App & Shopping campaigns for the Omnicom Media Group Schweiz AG, and their media agencies OMD and phd. Our team is responsible for managing large-scale accounts and campaigns for prominent global brands in Switzerland and Austria.

As the Director Search Engine Marketing I lead a team of search professionals (SEM, SEO, SEA, YouTube Video & Display) for the Omnicom Media Group Schweiz AG, and their media agencies OMD and phd. We managed search marketing accounts, Youtube advertising and SEO campaigns for some of the biggest and most well known international brands, as well as many prominent local companies in Switzerland. - Responsible for leading the search department in all financial, operational and strategic… Show more As the Director Search Engine Marketing I lead a team of search professionals (SEM, SEO, SEA, YouTube Video & Display) for the Omnicom Media Group Schweiz AG, and their media agencies OMD and phd. We managed search marketing accounts, Youtube advertising and SEO campaigns for some of the biggest and most well known international brands, as well as many prominent local companies in Switzerland. - Responsible for leading the search department in all financial, operational and strategic facets- Responsible for all budgets, forecasts & planing of resources- Strategically developing the department in a future-oriented manner- Coaching / support and training of all team members (PPC, SEA, SEO, analytics, strategy, further services)- Provide guidance & coaching of team to manage customer accounts and create tailor-made strategies- Lead on all new business projects relating to SEA/SEO/YouTube- International coordination with Omnicom, OMD, phd and Resolution teams in 100+ countries - Recruiting new talent & developing skills within the team Show less

In this role as Director Search Engine Marketing I lead a team of search professionals (SEM, SEO, SEA, YouTube Video & Display) for the Omnicom Media Group Schweiz AG, and their media agencies OMD and phd. We manage search marketing accounts, Youtube advertising and SEO campaigns for some of the biggest and most well known international brands, as well as many prominent local companies in Switzerland. - Responsible for leading the search department in all financial, operational and… Show more In this role as Director Search Engine Marketing I lead a team of search professionals (SEM, SEO, SEA, YouTube Video & Display) for the Omnicom Media Group Schweiz AG, and their media agencies OMD and phd. We manage search marketing accounts, Youtube advertising and SEO campaigns for some of the biggest and most well known international brands, as well as many prominent local companies in Switzerland. - Responsible for leading the search department in all financial, operational and strategic facets- Responsible for all budgets, forecasts & planing of resources- Strategically developing the department in a future-oriented manner- Coaching / support and training of all team members (PPC, SEA, SEO, analytics, strategy, further services)- Provide guidance & coaching of team to manage customer accounts and create tailor-made strategies- Lead on all new business projects relating to SEA/SEO/YouTube- International coordination with Omnicom, OMD, phd and Resolution teams in 100+ countries - Recruiting new talent & developing skills within the team Show less

Senior Search Engine Marketing (SEM) Manager for the Omnicom Media Group Schweiz AG. Managing search marketing accounts for prominent local & international brands in the automotive, retail, entertainment, personal care & cosmetics as well as global restaurant industries, among others. Responsible for strategic planning, execution and optimization of search marketing campaigns as well as Display and YouTube video campaigns / Mastheads. Including training and supporting team members, reporting &… Show more Senior Search Engine Marketing (SEM) Manager for the Omnicom Media Group Schweiz AG. Managing search marketing accounts for prominent local & international brands in the automotive, retail, entertainment, personal care & cosmetics as well as global restaurant industries, among others. Responsible for strategic planning, execution and optimization of search marketing campaigns as well as Display and YouTube video campaigns / Mastheads. Including training and supporting team members, reporting & analysis, testing, budgeting and advising clients as well as internal media planers on all aspects of search marketing. Additionally responsible for planning and coordinating all SEO projects within the agency. - Coaching / support and training of team members (PPC, SEA, SEO, analytics, strategy, further services)- Provide guidance / accompany team members & coaching team to manage customer accounts and create tailor-made strategies for customers- Supporting the Director of Search Engine Marketing in the management of the department - Training the account teams and customers on the current state of industry, trends and developments within search engine marketing- Lead for the coordination and strategic planning of all SEO projects of Omnicom Media Group Schweiz AG and their agencies OMD and phd, jointly responsible for this business service - Assisting the establishment and expansion of SEO as a strategic business service within the agencies Show less

Search Engine Marketing (SEM) Manager for the Omnicom Media Group Schweiz AG. Managing search marketing accounts for prominent local & international brands in the automotive, retail, entertainment, personal care & cosmetics as well as global restaurant industries, among others. Responsible for strategic planning, execution and optimization of search marketing campaigns as well as Display and YouTube video campaigns / Mastheads. Including reporting & analysis, testing, budgeting and advising… Show more Search Engine Marketing (SEM) Manager for the Omnicom Media Group Schweiz AG. Managing search marketing accounts for prominent local & international brands in the automotive, retail, entertainment, personal care & cosmetics as well as global restaurant industries, among others. Responsible for strategic planning, execution and optimization of search marketing campaigns as well as Display and YouTube video campaigns / Mastheads. Including reporting & analysis, testing, budgeting and advising clients as well as internal media planers on all aspects of search marketing. Additionally responsible for planning and coordinating all SEO projects within the agency. Show less

SEM / SEO Specialist for the ifolor AG, managing large budget SEM campaigns on Google Adwords and Bing, SEO, Affiliate marketing and general online and performance marketing.In this role I form part of the Performance Marketing team at ifolor AG. I handled the hand-over of the SEM accounts from external agencies as part of the mandate to bring SEM activities in-house in July 2012 and am currently responsible for managing and optimizing the flagship Adwords SEM accounts in… Show more SEM / SEO Specialist for the ifolor AG, managing large budget SEM campaigns on Google Adwords and Bing, SEO, Affiliate marketing and general online and performance marketing.In this role I form part of the Performance Marketing team at ifolor AG. I handled the hand-over of the SEM accounts from external agencies as part of the mandate to bring SEM activities in-house in July 2012 and am currently responsible for managing and optimizing the flagship Adwords SEM accounts in Switzerland.My responsibilities include:- Co-managing the SEM Accounts in Germany and Austria.- Managing Bing SEM Accounts in Switzerland.- Co-managing, briefing/reporting on the affiliate agencies in Switzerland, Germany and Austria.- Analytics Analysis, Benchmarking and Reporting: Webtrends and Mobile/App Analytics.- Providing suggestions for on-page SEO optimization based on SEM/Web Analytics insight.Some key areas for me:- ROI Optimization & supporting traditional marketing efforts via online/SEM- Landingpage A/B and MVA Testing- Testing ad-copy- Remarketing (GDN & Remarketing for Search)- Adwords Enhanced Campaigns implementation- Google Shopping , previously Product-Listing ads Show less

I was tasked with the management of all online activities including SEM, website development, Social Media & Online Marketing efforts for the businesses that make up Talentpool Solutions, namely:- Arbeiten in Kapstadt : Recruitment & Immigration- Meinschreibservice.de: International translation & transcription services- Clubbing in Cape Town (CICT): Events Management & PR • SEM & Google Adwords CPC Campaign managementLaunched and managed international & local… Show more I was tasked with the management of all online activities including SEM, website development, Social Media & Online Marketing efforts for the businesses that make up Talentpool Solutions, namely:- Arbeiten in Kapstadt : Recruitment & Immigration- Meinschreibservice.de: International translation & transcription services- Clubbing in Cape Town (CICT): Events Management & PR • SEM & Google Adwords CPC Campaign managementLaunched and managed international & local Pay-per-click Google advertising campaigns: continuous reviewing,optimizing & reporting of keywords & ad texts. Implemented and managed Adsense display advertising.• SEO optimization, monitoring and continuous improvementOn-site and off-site SEO including keyword and title tag research and optimization as well as link building, reporting and monitoring of SERP rankings and other SEO metrics.• Social Media & Management of Social Networks: Responsible for creating, controlling and maintaining groups/accounts/blogs/landing pages. Planned advertising content on social networks/platforms incl. Facebook, Twitter, Xing, LinkedIn, Blogger, Flickr and Youtube. Strategic follower-growth of the following accounts: @meinschreibserv , @arbeitkapstadt , @germanscapetown , @clubbinginct• Joomla CMS Website development & managementI developed and/or continuously improved the various websites for the companies of Talentpool solutions, inc. a mobile website format & online ticket sales webshop.• Performance & Conversion ReportingGoogle analytics conversion and goal tracking together with Adwords performance reviews.• Online Marketing & Content ManagementManaging the content of the company websites as well as marketing content through all online channels including social channels, database marketing, mobile marketing and creating HTML newsletters. Show less

In this three month internship I sourced & managed content for multiple Facebook pages, setup and managed Twitter pages and became familiar with various desktop tools such as Tweetdeck & Cotweet. I created Google analytics accounts for the various company websites & added social media sharing capabilities to these websites.Joomla web-development during this internship involved developing two websites.During this internship I also organized an offline marketing campaign and… Show more In this three month internship I sourced & managed content for multiple Facebook pages, setup and managed Twitter pages and became familiar with various desktop tools such as Tweetdeck & Cotweet. I created Google analytics accounts for the various company websites & added social media sharing capabilities to these websites.Joomla web-development during this internship involved developing two websites.During this internship I also organized an offline marketing campaign and designed a billboard sized poster as well as an array of other merchandise including flyers, bumper stickers & other printed merchandise. Show less