Ben Stevens Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Qld, Au

Toowong, Queensland, Au

Compare the Market is Australia's leading insurance and utilities marketplace. After 7 years of rapid growth and acquiring more than 8 million customers, my role was to lead our transition to becoming a relationship/retention-focused business. To do this, my role centred around understanding how customers behave, then implementing a suite of direct and data-driven marketing activities that maximise lifetime value via high margin owned channels.In my time at Compare the Market, we increased the share of revenue from these channels by over 500%.

Oxenford Gold Coast, Queensland, Au

Village Roadshow is a premium entertainment operator, with a national portfolio of cinemas, theme parks, film distribution and film production businesses. My role was with the Queensland-based theme parks division, where I was appointed to oversee the company’s digital transformation. My tenure at VRTP was impacted by the COVID-19 pandemic.Responsibilities• Overall accountability for maximising revenue growth, passholder engagement andoptimisation across all digital sales channels including website, social media, mobile appand direct.• Development of improved customer identity, segmentation and analytics capability.• Management of a team of 8 digital marketers, major technology vendors and agencies.• Digital thought leadership to the marketing team and executive team.• Rearchitecture of direct marketing platform (Salesforce Marketing Cloud).Achievements• Delivered a 37% YoY increase in ecommerce revenue to c.$50m for the 6 months to31/12/19 (against a 7% increase in company revenue for the same period). This resultwas achieved by understanding and focusing effort on our best performingchannels/media/campaigns as well as dramatically increasing the use of first-party dataacross all marketing to deliver relevant up- and cross-sell messaging to customers.• Reduction in digital marketing spend, by rationalising redundant or low value technologyvendors.• Accelerated development of (including staff onboarding) customer-facing mobile app to enableprofile management and enhanced in-park experience (including contactless virtual queueing, livewait times and wayfinding) - a key initiative that enabled reopening post COVID19.

Bowen Hills, Queensland, Au

In my time at Ladbrokes Australia, we grew the business to become Australia’s second-largest corporate bookmaker, turning over in excess of $4.6 billion a year (from $800m/yr when I started). In this role, I was responsible for building and managing all customer engagement and retentionefforts at Ladbrokes Australia, and built the customer marketing/CRM function from scratch.In a typical week, my talented team delivered 100+ targeted campaigns to a diverse customerbase, segmented using transactional, digital analytics, engagement and demographic data.Responsibilities• Overall responsibility for engagement and retention of Ladbrokes customers.• Management of team of 6 marketers and analysts.• Selection and management of martech stack (Adobe Analytics, Adobe AudienceManager, Adobe Ad Cloud, Salesforce Marketing Cloud).• Project and vendor management.• Management of eight-figure budget.Achievements• Building a team of talented, dedicated marketers and analysts from scratch.• Implementation of a complex and highly profitable series of automated marketingprograms that deliver $200m+ in annual revenue.• Delivery of best practice attribution model to enable informed marketing decisions.• Exceeding responsible gambling requirements.• Invited to speak at Dreamforce 2018 (annual Salesforce conference with 180,000delegates) to showcase our work.• Recognition from European colleagues who adopted many elements of our work.

Bowen Hills, Queensland, Au

South Brisbane, Queensland, Au

In this role, I was responsible for the planning and implementation of Goodlife Health Clubs’ digital offering.In my time at Goodlife, it grew from a mid-size player with 36 clubs to an industry leader with 75 clubs and over $120m in annual revenue. This growth has been achieved in a tough competitive and economic market.Digital was a key driver of the company’s success, forming the backbone of lead generation and sales enquiries, thanks to a highly optimised suite of on-site and off-site activity focused on driving conversion.Key responsibilities included:- Strategy development- Ecommerce management- Development and implementation of email communications architecture- Project management of web, ecommerce and app developments- Social media management- Management of seven-figure digital media and production budgets- Agency/developer management- Management of highly optimised direct response display and search campaigns- Analytics and reporting

New York, Ny, Us

Bachelor Of Business, Marketing

Bachelor Of Multimedia Studies

Education record