Ben Stevens

Ben Stevens Email and Phone Number

Chief Customer Officer @ Picklebet
Brisbane City, QLD, AU
Ben Stevens's Location
Greater Brisbane Area, Australia, Australia
Ben Stevens's Contact Details
About Ben Stevens

Marketing leader with nearly 20 years B2C experience across health, wagering, tourism, and financial services.

Ben Stevens's Current Company Details
Picklebet

Picklebet

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Chief Customer Officer
Brisbane City, QLD, AU
Website:
skrilla.com
Employees:
72
Ben Stevens Work Experience Details
  • Picklebet
    Chief Customer Officer
    Picklebet
    Brisbane City, Qld, Au
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  • Picklebet
    Vp Of Customer
    Picklebet Aug 2021 - Present
    Brisbane, Qld, Au
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  • Comparethemarket.Com.Au
    Head Of Customer Value
    Comparethemarket.Com.Au Jul 2020 - Aug 2021
    Toowong, Queensland, Au
    Compare the Market is Australia's leading insurance and utilities marketplace. After 7 years of rapid growth and acquiring more than 8 million customers, my role was to lead our transition to becoming a relationship/retention-focused business. To do this, my role centred around understanding how customers behave, then implementing a suite of direct and data-driven marketing activities that maximise lifetime value via high margin owned channels.In my time at Compare the Market, we increased the share of revenue from these channels by over 500%.
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  • Village Roadshow Theme Parks
    Digital Marketing Lead
    Village Roadshow Theme Parks Jul 2019 - Jul 2020
    Oxenford Gold Coast, Queensland, Au
    Village Roadshow is a premium entertainment operator, with a national portfolio of cinemas, theme parks, film distribution and film production businesses. My role was with the Queensland-based theme parks division, where I was appointed to oversee the company’s digital transformation. My tenure at VRTP was impacted by the COVID-19 pandemic.Responsibilities• Overall accountability for maximising revenue growth, passholder engagement andoptimisation across all digital sales channels including website, social media, mobile appand direct.• Development of improved customer identity, segmentation and analytics capability.• Management of a team of 8 digital marketers, major technology vendors and agencies.• Digital thought leadership to the marketing team and executive team.• Rearchitecture of direct marketing platform (Salesforce Marketing Cloud).Achievements• Delivered a 37% YoY increase in ecommerce revenue to c.$50m for the 6 months to31/12/19 (against a 7% increase in company revenue for the same period). This resultwas achieved by understanding and focusing effort on our best performingchannels/media/campaigns as well as dramatically increasing the use of first-party dataacross all marketing to deliver relevant up- and cross-sell messaging to customers.• Reduction in digital marketing spend, by rationalising redundant or low value technologyvendors.• Accelerated development of (including staff onboarding) customer-facing mobile app to enableprofile management and enhanced in-park experience (including contactless virtual queueing, livewait times and wayfinding) - a key initiative that enabled reopening post COVID19.
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  • Ladbrokes Australia
    Head Of Customer Marketing
    Ladbrokes Australia Aug 2016 - Jul 2019
    Bowen Hills, Queensland, Au
    In my time at Ladbrokes Australia, we grew the business to become Australia’s second-largest corporate bookmaker, turning over in excess of $4.6 billion a year (from $800m/yr when I started). In this role, I was responsible for building and managing all customer engagement and retentionefforts at Ladbrokes Australia, and built the customer marketing/CRM function from scratch.In a typical week, my talented team delivered 100+ targeted campaigns to a diverse customerbase, segmented using transactional, digital analytics, engagement and demographic data.Responsibilities• Overall responsibility for engagement and retention of Ladbrokes customers.• Management of team of 6 marketers and analysts.• Selection and management of martech stack (Adobe Analytics, Adobe AudienceManager, Adobe Ad Cloud, Salesforce Marketing Cloud).• Project and vendor management.• Management of eight-figure budget.Achievements• Building a team of talented, dedicated marketers and analysts from scratch.• Implementation of a complex and highly profitable series of automated marketingprograms that deliver $200m+ in annual revenue.• Delivery of best practice attribution model to enable informed marketing decisions.• Exceeding responsible gambling requirements.• Invited to speak at Dreamforce 2018 (annual Salesforce conference with 180,000delegates) to showcase our work.• Recognition from European colleagues who adopted many elements of our work.
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  • Ladbrokes Australia
    Head Of Crm
    Ladbrokes Australia Sep 2014 - Aug 2016
    Bowen Hills, Queensland, Au
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  • Goodlife Health Clubs
    Digital Manager
    Goodlife Health Clubs Aug 2009 - Sep 2014
    South Brisbane, Queensland, Au
    In this role, I was responsible for the planning and implementation of Goodlife Health Clubs’ digital offering.In my time at Goodlife, it grew from a mid-size player with 36 clubs to an industry leader with 75 clubs and over $120m in annual revenue. This growth has been achieved in a tough competitive and economic market.Digital was a key driver of the company’s success, forming the backbone of lead generation and sales enquiries, thanks to a highly optimised suite of on-site and off-site activity focused on driving conversion.Key responsibilities included:- Strategy development- Ecommerce management- Development and implementation of email communications architecture- Project management of web, ecommerce and app developments- Social media management- Management of seven-figure digital media and production budgets- Agency/developer management- Management of highly optimised direct response display and search campaigns- Analytics and reporting
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  • Junior
    Account Manager
    Junior Sep 2007 - Jul 2009
  • Mccann Worldgroup
    Account Manager
    Mccann Worldgroup Mar 2006 - Sep 2007
    New York, Ny, Us
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Ben Stevens Skills

Online Advertising Social Media Marketing Digital Marketing Digital Strategy Email Marketing Marketing Communications Online Marketing Social Media Marketing Strategy Marketing Advertising Seo Integrated Marketing Social Networking Direct Marketing Public Relations Lead Generation Media Buying

Ben Stevens Education Details

  • Qut (Queensland University Of Technology)
    Qut (Queensland University Of Technology)
    Marketing
  • Cquniversity
    Cquniversity
    Bachelor Of Multimedia Studies
  • John Paul College
    John Paul College

Frequently Asked Questions about Ben Stevens

What company does Ben Stevens work for?

Ben Stevens works for Picklebet

What is Ben Stevens's role at the current company?

Ben Stevens's current role is Chief Customer Officer.

What is Ben Stevens's email address?

Ben Stevens's email address is be****@****.com.au

What is Ben Stevens's direct phone number?

Ben Stevens's direct phone number is +617335*****

What schools did Ben Stevens attend?

Ben Stevens attended Qut (Queensland University Of Technology), Cquniversity, John Paul College.

What skills is Ben Stevens known for?

Ben Stevens has skills like Online Advertising, Social Media Marketing, Digital Marketing, Digital Strategy, Email Marketing, Marketing Communications, Online Marketing, Social Media, Marketing Strategy, Marketing, Advertising, Seo.

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