Ben Thomson Email & Phone Number

United Kingdom

With over a decade of experience specialising in premium and luxury brands within the non-alcoholic, wine, spirits and coffee industries. Leading high- performing teams, I've crafted compelling marketing strategies that resonate with audiences and drive sales. Hands- on execution has been a key aspect of my approach, ensuring that creative ideas translate seamlessly into real-world results.

Berlin, De

Lead marketing strategy & execution for one of Europe's fastest growing companies. Responsible for creating the overall global marketing strategy including planning and delivering effective brand communications across all consumer touch-points.Leading a high performing marketing team plus external agencies to propel company to next stage of growth.Establishing a network of partner suppliers to deliver stand out brand assets that align with super premium brand.Creating the Elephant Gin brand guidelines, playbook, and toolkits to ensure premium brand consistency globally.Refocusing Elephant Gin as the ‘premium gifting gin’ with successful launches of multiple new products including, Negroni ‘ready to drink’, Orange Cocoa Gin, Wildlife Warrior Edition, and the miniature tasting set.Developing first TV campaign for Elephant Gin for the Italian market under a highly pressurised timeline.Managing international distribution partners across USA, UK, Germany, Italy, Benelux, and France ensuring key campaigns, trade marketing activations and brand assets are rolled out effectively.Redesign of the website www.elephant-gin.com and overall digital strategy resulting in an 80% increase in conversionDeveloping and implementing the Wildlife Warrior campaign, a global on-trade campaign supported by a coordinated communications strategy across PR, social media, BTL and CRM to maximise consumer impact.Developing and executing a full funnel communication strategy to launch the new Elephant Gin distillery

Beaconsfield, Buckinghamshire , Gb

Managing the integration of Seedlip into Diageo distribution networks across European markets, ensuring the premium brand is communicated at scale across 25 markets.Responsible for leading a high performing marketing team of 9 in GB & Europe.Building the overall marketing strategy across advertising, events, social media, PR, digital & trade marketing.Managing a £4m marketing budget and leading the first multi-channel ATL campaign in the UK - ‘Drink to the Future’.Doubled brand awareness across the UK. Ensuring Dec 19 - Feb 20 was the largest volume driving months recorded.

Beaconsfield, Buckinghamshire , Gb

Voted The Drum’s Future 50 Marketer of the Year 2019.Recruiting the 7-strong marketing team to support the next phase of growth including in-house design, brand management, events & trade marketing.Responsible for managing a £3m+ marketing budget.Leading the negotiation of a 3-year sponsorship deal with Mercedes-AMG Formula 1 team to communicate our ‘Designated Driver’ message across Europe US, APAC & GB.

Beaconsfield, Buckinghamshire , Gb

Creating the first marketing campaigns for the brand including Dry Jan, Chelsea Flower Show & No More Mocktails.Managing & executing a summer events programme including Wilderness, Taste Festival & Harvey Nichols Terrace.Launching the website www.seedlipdrinks.com & increasing social media following from 6k to 100k. Expanding the marketing team to a team of 3 as well as managing 3 x agencies across PR, Digital & Brand.RHS Chelsea Flower Show Gold Medal winner (May 2017) – The Art of Distillation.Successfully listing Seedlip across c.6000 distribution points. Highlights include Waitrose, Amazon, Sainsburys, Ocado,Tesco, Marks & Spencer, Holland & Barrett, Soho House Group, Caprice Holdings, D&D Group, 100-plus Michelin Star restaurants, 50-plus five-star hotel bars, including The Savoy & The Ritz.

London, Gb

London, Gb

• Specialist wine importer and distributor serving the UK’s restaurant and retail trades for Fields Morris and Verdin (FMV)• Consistently outperforming sales targets• Ensuring a high quality of service with top London hotels, restaurants and wine producers• Building strong relationships with all accounts and account managers

London, Gb

Marketing Week Magazine

Los Angeles, California, Us

Project manage the Tim Cahill football clinics. Generating ideas and business plans for future coaching clinics. Maintaing good relationships with existing sponsors including Adidas and EA. Generating media interest and marketing plans for the sales of the clinics. Attending media days with Tim Cahill and managing PR. Managing the administration of the clinics including Financial forecasts, customer bookings and staff requests. Maintaining the Tim Cahill website, keeping it up to date and innovative. Travelling to Australia and America to oversea the smooth running of the coaching clinics.

Professional Certificate In Marketing, The Marketers Forum

Level 3

Level 2

Bachelor Of Arts (Ba), Geography

A Levels, Business Studies, Geography & Psychology