Reporting directly to the board as head of E-Commerce, responsible for driving profitable growth through new customer acquisition and retention strategies. Over the last 5 years revenue has increased by 10X. Initially focused on a UK only market, now successfully trading across the EU. An experience leader, managing a team consisting of paid media executives, content creators and digital marketing managers.• Responsible for the success of all paid media, organic socials, email marketing, shopify stores, and amazon within On-Group Ltd • Managing a marketing budget which has increased 10-fold since 2018. • Ownership of the P&L across On Group’s direct to consumer portfolio.• Owning the end to end relationship with digital marketing agencies and tech stack vendors. • Managing all On Group LTD Shopify stores with constant focus on improving AOV and LTV through tech stack optimisation and promotional strategies.• Proto-col brand refresh – the ongoing success of D2C drove the redesign of all Proto-col branding from packaging through to web design, doubling the overall performance. • Working with designers and developers to consistently improve UX, tracking conversion uplift.• Driving content team to produce adverts, emails and organic socials based on data driven performance metrics.• Managing and creating marketing funnels focussing on bespoke messaging, monitoring all metrics to assess effectiveness.• Leading the digital marketing executives to map out and drive a retention strategy paired with a customer segmented promotional calendar.• Delivering quarterly performance reviews to the board with recommendations.Shopify | Klaviyo | Recharge | Yotpo | Reviews.io | Lifetimley | Triple Whale | Relo | Zapier | Gorgias | Dataships | Accentuate | Quickify | Collabs | Trello | Chat GPT | Monday.com | Linkby | SEMrush | ClarityWebsites include:https://www.proto-col.com/ https://www.u-perform.co.uk/ https://www.vetrition.co.uk/

A SaaS sales role with a mixture of new business development and account management. The dotdigital product upgraded a client’s communication strategy through email and SMS marketing. • Worked with new and existing customers to drive improved marketing communication strategies.• Proactivity approached new customers via LinkedIn and sold the benefits of the SaaS tool into their business.• Onboarded new customers onto the platform and worked with them to improve their sales funnels.• Gathered a much deeper understanding of how email and SMS can work to improve customer retention.

Specialising in digital out of home strategy, the role involved working with tech and content partners to deliver innovation for advertisers across the Exterion Media estate. These included the London underground, Westfield shopping centres and national rail networks. • Responding to digital out of home briefs across the London agency sector.• Created significant revenue growth across Exterion’s digital network from 10 to 15 million. • Winning ‘The Drum’s creative OOH’ award with a charity awareness campaign for Battersea Dogs Home.• Launch several new products including the cross-track video streaming service DX3 and digital escalator ribbons. • Worked directly with a software development team to create new ways of managing and scheduling digital out of home advertising campaigns.• Drove all internal and external comms strategies for Exterion’s digital out of home portfolio.• Worked directly with Telefonica to map data points of customer journeys and demographics throughout the London Underground network.• Managed a number of external tech partners who provided additional functionality to the digital out of home space.

Working with media agencies to provide mobile app-based advertising solutions across the digital radio, sport and travel sectors. • Leaning on a large network of radio advertising buyers I launched TuneIn Radio into the market acquiring multiple new brands in the first few months. • High levels of cold calling to agencies which drove increased awareness of the new advertising solutions on offer. • Reporting on advertising performance from impressions through to click through rate.• TuneIn radio revenue brought up from zero to 20k per month across multiple brands.

Partnering with large media agencies such as Group M and Omnicom to establish long term relationships with media planners and buyers. Focused on revenue growth and to ensure talkSPORT’s cross media solutions were incorporated into marketing campaigns. • Owning agency pitches for large brands such as McDonalds, Carling, Ford and Mercedes. • Day to day trading with media buyers to fulfil briefs across airtime, press and digital advertising.• Partnering with agencies to activate large sponsorship deals.• Managing pipeline and reporting sales performance weekly. • Creating networking opportunities and events using talkSPORT talent.• Overachieving revenue goals and regular new brand acquisition.• Worked with the research team to provide in depth audience analysis to enhance pitch materials.

Initially taking on the role of Sales Planner, supporting six account managers with their radio plans. This invaluable exposure to the entire sector meant I quickly started to build relationships with buyers across the media agency industry. From 2009-2010 I owned a small patch consisting of Target Media, AMS, Radioworks, Rathbone and the Mediacom TED team. Within a year I grew the patch by an additional 50%.

Researching and running for a programming development team ('The complainers') as well as logging and preparing footage to be edited for 'Body Hell'. I was also a shoot runner for 'Advertisements greatest hits' which required a number of sit down interviews around London.