Ben Vidal Email & Phone Number

Woodbridge

Mississauga, Ontario

Mississauga Ontario

• Responsible for Trade Spend and maximizing customer contribution within the account by developing and managing a $1.4 million budget• Achieved +40% $Shr for Nestle Purina Pet Care for every month since retails sales have been reported vs. 35% overall for rest of market• Interacted with US counter parts to help develop and understand account planning with Target• Negotiated and successfully won Strategic Vendor Partnership status with Target; only awarded to 30 vendors nationally• Successfully negotiated the listing of over 200 items with Target ensuring full brand exposure• Voluntarily took over Sobeys Ontario account when previous account manager left company• Turned sales around at Sobeys Ontario within 2 months moving from a -13% to +1% • Commenced negotiations and account setup of Amazon in November 2012• Developed and planned promotions for all of 2013 which included a strategic focus of ads, use of weekly WOW's and temporary price cuts• Consistently stayed ahead of deadlines and milestone objectives with Target buyer, which cemented a strong partnership for both business• Developed highly customized programs for Target that included displayers , blocker boxes and shelf talkers, head cards, and receipt marketing

• Drove $19.9 million in sales during 2012 and turned overall business around from decline of -9% at the beginning of 2011 into +5% for 2012• Grew NPP sales faster than overall category sales at Sobeys Ontario for 2012; +5% vs. +3%• Worked with space management personnel at Sobeys Ontario to maximize their plannogram; resulted in 32 new listings and accounted for 1% of the growth in 2012• Drove sales at Longos +12% for 2012 • Created and analyzed Profitability Analysis Reports and recommended alternatives, efforts resulted in increased visibility of Trade Spend tracking• Drove 15% growth in negotiated ad space at all Sobeys Ontario banners at no extra cost• Increased secondary displays by 50% i.e., half pallets, floor stands shelf trays for a total of $700 thousand worth of displays• Pivotal in the success of preferred vendor agreement with Sobeys parent company by over exceeding previously agreed to growth targets +5% vs agreed to +1%.• Monitored competitive landscape for the 3 Sobeys Ontario divisions while developing banner specific promotions and category assortments• Effectively partnered with Longo's Grocery Gateway division to ensure greater exposure and sales for the Pet Category• Responsible for negotiating 13 new listings with Longos without the loss of any existing listings• Educated new buyers on the importance of pet category to grocery shopper and helped them to understand each segment within the category

• Responsible for an $8 million dollar budget used to develop, coordinate and execute all trade promotions on the Cat portfolio• Team lead for Nestlé Purina’s 2010 mega promotion, which sold over $1.5million worth of displays to accounts across Canada• Performed in-depth promotional analysis in order to ensure effectiveness of current promotions• Responsible for cutting the costs of annual Holiday Treat promotion in half, saving over $160,000 • Appointed lead in the $100,000 partnership program with Cat Chow and CBCF designing POS Material, web site and ensuring cross country execution• Worked directly with purchasing to reduce costs of corrugate and co-packing to ensure more profitable displays with a projected savings of over $300,000 for 2011• Key resource in the successful launch of new products and translated strategy at the store level• Worked directly with national Category Management to understand where opportunities on product assortments lived and necessary action points to improve

• Lead in house team Walmart team for $2 million dollar fish tank removal at Walmart Stores• Helped to achieve 15% growth on the entire Pet Category at Walmart• Utilize Retail Link to retrieve and analyze relevant information concerning import programs, promotional sell thru’s and overall category growth• Lead the development and execution of strategic plans for all 2008 pet category modular’s• Worked directly on promotional plans and ensured execution• Key lead in implementation of new programs including Super Premium Brand Blocking proto type, refrigerated dog food project, new dog book program and build a bed program• Shadowed buyer during business reviews, item selection while ensuring long lasting relationships with vendors• Appointed lead in design of new pet department size and layout for 2009 roll out.• Worked directly with logistics to resolve vendor issues and understand Walmart supply chain

• Utilize A.C. Nielsen Workstation plus software to retrieve, analyze and present relevant market information for sales and marketing• Developed internal sales performance report (Sales MAP) to track sales metrics for key account managers monthly, reducing the time required to complete monthly status reports• Update and maintain internal Nestle database reporting tool on a monthly basis for over 50 end users• Responsible for the timely update of various reports using the HomeScan database• Assisted with the creation of category business overviews for major grocery and alternative channel customers for the pet category that helped to gain category captain-ship• Provide analytic support to personnel from the marketing and trade development department which has increased the effectiveness of promotional analysis• Participated in store relines, improved overall category knowledge

• Part of analysis team that successfully sold a $1.6 million project, which exceeded project revenue for the year and ensured company bonuses • Conducted an in-depth analysis of business functions and processes to design new communication, and management plans that created 20% more free time for upper management• Lead project for Heinz that resulted in a planned maintenance program that lowered production down time by 15% and decreased overhead• Improved employee efficiency at 4 different project sites while improving active management behaviour for senior level employees• Worked directly with client managers to physically implement change in their organization• Commended for excellent client relationship which fostered long term rapport with management • Provided analysis support and reporting to managers and executive staff on at need basis• Provided business planning and results tools to management to help increase productivity levels

Oakville

 Responsible for managing, organizing and coaching, 10 or more people  Received employee of the month twice and increased sales by 15% over two years Successfully aided in lowering labour costs within the restaurants by 5%  Consistently achieved ratings of 95% or higher on mystery shops Placed in charge of and helped improve the overall effectiveness of the crew training program within the restaurant to its best level in 5 years