Ben Way Email and Phone Number

Experiential agency Director, heading up Production.Overseeing all aspects of delivery of experiential and alternative OOH campaigns, for clients including Porsche (global 911 launch), Rolls-Royce (multi-award winning Goodwood Festival of Speed stand), VW Buzz, Danone, Microsoft, Samsung, eBay, Dettol, JP Morgan and Global Radio's Summertime and Jinglebell Balls.I also write and deliver new business pitches - coming up with creative and workable solutions to problems posed by a wide array of brands and businesses.

Having entered the world in London in 1980, WMP finally returned to the city of its birth in 2015. As well as every type of event - from launches to exhibitions - it combines with its 20-strong Oxford office to offer creative and friendly excellence in design, digital and film/video. The London team specialises in mass participation sports events and its big projects include Pedal for Scotland (10,000 people cycling from Glasgow to Edinburgh on closed roads), the London Canoe Half Marathon (for the Canal & River Trust) and two new events for the RNLI - Splash Fest in Battersea Park and on a top secret mission a south coast beach.

Nudge Events was a boutique agency I set up to service events and brand experiential clients direct and via consultancy contracts (at agencies including Launch PR, innovision, Frank PR, Blazin Star Experiential, mcm Creative, Jackie Cooper, Mission Media, WMP and Good Sport).My clients included BP, Shell, Qatar Petroleum, Nike, Puma, Sport Relief, Manchester United, Paramount, TalkTalk (as an in-house consultant on their annual staff music festival), Sainsbury's, Guide Dogs, Yell!, Ribena and Jameson.

As a long-term consultant, I helped this Top 100 agency to evolve BP, a PR-only client, into an experiential-led client - and in the process established the agency's experiential department from scratch.As well as eight years as a major sponsor at the Goodwood Festival of Speed, we designed and delivered live experiences for many other BP audiences: specialist consumers (e.g. five years at the Autosport International exhibition and tours with the BP-Ford World Rally team), the biofuels industry (e.g. breakfast debates chaired by Jonathan Dimbleby), the media (e.g. the Green Driving Test) and internal teams (e.g. dealer conferences, oil industry exhibitions and central marketing plans for global roll-out).

After joining the UK leading mass participation sports events agency as a PR Manager - I moved sideways into event and project management. From 2003, I was the Project Director on BT Swimathon (the world's largest swimming event) and the BAA Heathrow London Youth Games (Europe's largest youth sports event). Other events included Nike RunLondon, Nike JogaBonita (football) and the JP Morgan Chase Corporate Challenge.