Ben Weaver work email
- Valid
- Valid
- Valid
- Valid
- Valid
- Valid
Ben Weaver personal email
I am a collaborative and visionary leader with extensive experience developing sales and business development strategies that drive market expansion, brand extension, and revenue growth within the E-Commerce and Consumer Products space.I have earned recognition as a thought leader in my field for building lucrative licensing partnerships, owning business development and growth plans, and continually uncovering new revenue streams. I am passionate about strategizing with license partners to drive program growth, develop GTM plans, and increase distribution. I also have diverse expertise translating consumer insights and market trends into meaningful business strategies while managing end to end product development for innovative new consumer goods. Throughout my career, I have owned and managed subscription-based models that have delivered multi-millions of dollars in sustained revenue growth for a leading multi-platform digital media and eCommerce company. I also have a strong competitive background in managing cross-functional teams, maximizing budgets and P&L, minimizing operational expenses, and delivering data-driven improvements across people, processes, and technology. Career Highlights:➥ Accelerate sales and business growth by owning the licensing strategy, and building collaborative partnerships with industry leaders to develop go-to-market plans that generate product demand, positioning, and differentiation for licensed products (Vice President, Licensing & Business Development at Chive Media).➥ Increased CP licensing business growth by millions of dollars YoY by directing all new e-commerce product development, production/ sourcing, and forging licensing partnerships across multiple CP categories (Director, Consumer Products, Partnerships & Licensing at Chive Media).➥ Delivered record-breaking sales and revenue growth by identifying and capitalizing on new markets, clients, partnerships, busines ventures, and sales opportunities, and capturing industries with high growth potential (Vice President of Sales at Big Box Little Box).Areas of Expertise:Consumer Products | Intellectual Property Licensing | Digital & E-Commerce | New Business Development | Strategic Partnerships | Business Growth & Development | Sales Management | Subscription-Based Models | Product Development | Global Sourcing | P&L Management | Project & Program Management | Consumer Insights | Licensed Products | Go-To-Market Strategies
-
Senior Manager, CommerceMob EntertainmentAustin, Tx, Us -
Senior Manager, CommerceMob Entertainment Oct 2024 - PresentSt Louis, Missouri, Us -
Co-FounderE-Comm Foundry Feb 2018 - Present -
Vice President, Commerce, Licensing And Consumer ProductsMorning Brew Jul 2022 - Dec 2022New York, New York, UsFor the role, I oversaw e-commerce, digital strategy, licensing, and day-to-day operations to achieve bottom-line results. I collaborated with the education team to expand product offerings and developed cohorts. I managed a team of 2 e-commerce managers, a coordinator, and a shared services team on the marketing side. I presented an overview of the new direct-to-consumer strategy to the COO and leadership team. I leveraged newly acquired content creator brands—Excel dictionary and Money with Katie—as key components of the updated digital commerce strategy.• Restructured spend from $180K to $5K-10K per month, optimized targeting, overhauled creative ad strategy and offers, and achieved a minimum 2:1 ROAS in only 3 months.• Transformed product development strategy with a focus on content creators, like Money with Katie, resulting in a $40K revenue boost in the first month with the introduction of a budget tracker tool.• Built and managed Morning Brew's Direct to Consumer digital profit and loss statement and marketing budget while developing a comprehensive playbook for the Creator Brands' external licensing program.• Executed growth marketing strategies that covered paid digital, social, email, SMS, SEO, SEM, and a referral program, resulting in increased customer acquisition and retention.• Engaged with key agency and internal stakeholders, such as Amazon PPC/DSP, performance marketing, influencers, and affiliates, to maximize revenue and market share.• Established competitive benchmarks and KPIs to ensure improvements, ultimately achieving revenue and growth targets.• Created products for newly acquired content creator brand, Excel Dictionary. Expanded offerings into PowerPoint templates and guides for growth and enhanced user engagement, resulting in $750K in top-line revenue. -
Vice President, Licensing And Strategic PartnershipsChive Media Group Jan 2021 - Jul 2022Austin, Tx, UsI led a team of 10 directors for streamlined workflows. I formulated and implemented strategic account plans while securing licensing agreements with talent agents and celebrities and overseeing relationships throughout the typical 3-year contract span. I provided recommendations for product development while focusing on soft and hard goods, particularly apparel and collectibles. I pioneered e-commerce division's licensing program. I executed a strategy to enhance long-form content across various social channels, increasing engagement and organic reach.• Launched a highly successful coin product line, generated $10M in first-year revenue, disrupted the competitive licensing landscape, and created a new category with limited edition releases, certificates of authenticity, and a 50% profit margin.• Formed impactful partnerships with ~12 major entities, including Bill Murray, Chris Farley's estate, and Budweiser while collaborating directly with studios and diversifying the company's portfolio.• Leveraged licensing strategies to expand existing revenue streams and attracted a dedicated audience base to The Chive, transitioning them from e-commerce to content engagement and significantly increasing the user base.• Maintained open lines of communication with key stakeholders to implement a marketplace strategy, contributing to a $1M revenue growth on Amazon, Walmart, and eBay within the first year.• Strengthened partnerships with celebrity talent, including contract negotiations and design/product approvals while diversifying revenue streams by introducing product categories, such as Chive Rare Coins and Bill Murray 1000 NFT.• Drafted a monetization playbook to broaden revenue opportunities beyond consumer products through media content, podcasts, and YouTube shows. Rebuilt and executed a tactical marketing calendar and strategy to align with a new business and supply chain model. -
Director, E-Commerce, Licensing And Strategic PartnershipsChive Media Group Dec 2015 - Jan 2021Austin, Tx, UsI assembled, coached, and deployed a diverse team of 10 professionals, spanning buyers, subscription managers, marketing managers, customer experience experts, and event personnel. I oversaw business lines, KPIs, and financial goals. I collaborated with the marketing department to conduct a thorough audit of channels and paid marketing options, optimizing SEO, SEM, and metadata strategies. I revamped content and digital product strategies with a focus on enhancing UI/UX for an improved customer experience. I achieved significant reductions in customer acquisition costs through an analytical approach that complemented the creative and strategic aspects of the role.• Achieved $250K in monthly recurring revenue within the first year by launching a successful monthly subscription box featuring apparel and hard goods. Contributed to an increase in annual recurring revenue from 0 to $3M.• Leveraged the product to drive strategic partnerships and conducted demographic-based tracking. Implemented strategies, such as coupon codes and packaging enhancements to further boost top-line revenue and customer satisfaction.• Boosted annual licensing business growth by implementing new marketing strategies, refining product development, and enhancing customer experiences, resulting in multimillion-dollar YoY increases.• Established and headed an internal marketing team as well as expanded growth marketing efforts for licensed product categories through paid marketing, organic channels, SEO, SEM, and influencer partnerships.
-
Manager, Consumer Products, Licensing And Strategic PartnershipsChive Media Group Sep 2013 - Dec 2015Austin, Tx, UsI achieved excellence in creating strategic product plans and diversifying product lines beyond clothing. I conducted comprehensive vendor and supplier audits, evaluated performance, and optimized contracts. I successfully sourced and onboarded new vendor partners while negotiating favorable terms that led to annual cost savings in the thousands of dollars. I established and led both an internal partnerships team and external an agency. I directed profit- and loss-related functions to achieve short- and long-term goals.• Generating $3M in cost savings within one year by revamping the entire apparel product line, implementing custom cut and sew processes, and optimizing spending on customer-preferred features.• Delivering a revenue increase of ~$5M in the first year through the development and expansion of strategic partnerships in the licensed products domain.• Accomplishing a 40% increase in new customer growth across multiple channels by developing and executing a comprehensive marketing strategy for licensed products.• Expanding product lines, optimizing supply chain management, and achieving cost savings while forming a network of strategic vendors, generating ~$2M in new revenue within the initial year.• Landing the Bill Murray partnership/contract with a focus on apparel and hardgoods.
-
Vice President Of National SalesBig Box Little Box Jan 2011 - Sep 2013Addison, Tx, UsLed a dynamic organization to establish sales and operational processes, tools, and strategies to drive performance and revenue growth for specialty print, custom presentation boxes, RFP books, and signage. Set ambitious sales targets, and managed KPI’, forecasting, and reporting. Analyzed performance and designed data-driven solutions to boost efficiency. Highlights:➥ Delivered record-breaking sales and revenue growth by identifying and capitalizing on new markets, clients, partnerships, business ventures, and sales opportunities, and captured industries with high growth potential.➥Developed and managed cross-functional teams inspiring a culture of inclusion, performance, and success.➥ Maximized the profit margin by negotiating optimal pricing, quality, and production schedules with vendors.➥ Accelerated sales and project efficiency, and managed complex projects including pricing negotiations, logistics, transportations, payments, inventory, billing and more. -
National Account Sales ExecutiveBig Box Little Box Jun 2007 - Dec 2010Addison, Tx, UsDeveloped and executed strategic sales plans based on territory analysis to drive sales growth for the leading boutique packaging and merchandise development company. Prospected through broker channels to identify opportunities and initiate client relationships. Proposed the value proposition, negotiated deals, and closed sales.Highlight:➥ Exceeded sales goals YoY through innovative prospecting, lead generation, and account development.
-
Project ManagerBig Box Little Box Jan 2006 - Jun 2007Addison, Tx, UsPlanned and managed end to end projects while identifying areas to maximize efficiency, organization, and budgets.Highlight:➥ Influenced sales growth across North America by delivering net new business and serving as trusted advisor in solving complex customer problems and translating business requirements into custom product solutions.
Ben Weaver Skills
Ben Weaver Education Details
-
University Of North TexasAdvertising/Marketing/Journalism
Frequently Asked Questions about Ben Weaver
What company does Ben Weaver work for?
Ben Weaver works for Mob Entertainment
What is Ben Weaver's role at the current company?
Ben Weaver's current role is Senior Manager, Commerce.
What is Ben Weaver's email address?
Ben Weaver's email address is be****@****dia.com
What schools did Ben Weaver attend?
Ben Weaver attended University Of North Texas.
What are some of Ben Weaver's interests?
Ben Weaver has interest in Marketing, Management, Sales, Camping And Hunting.
What skills is Ben Weaver known for?
Ben Weaver has skills like Marketing, Sales, Advertising, Brand Development, Management, Integrated Marketing, E Commerce, Direct Mail, Project Management, Digital Marketing, Marketing Communications, Digital Strategy.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial