- Led day-to-day operations for client with nearly $1,000,000 in media spend- Guided production for all the materials needed to fulfill the media plan, including TV, Radio, Social, Outdoor, Digital Display, Direct Mail, and Website development- Built estimates for project-based work and executed according to scope- Oversaw production budget of $330,000 to develop creative elements for client- Collaborated with design teams to build in-store display units for CPG brands

Worked extensively with Category Manager, Vendors, and Distributors to align on assortment and potential new opportunities within the categoryAnalyzed data to build planograms through Apollo software for DSD commodities in Kroger and all of the Kroger Banner storesCommunicated with Division Leaders to ensure authorization of items and retrieve scan able dataApproached analysis from an unbiased perspective to provide the most efficient distribution strategy

Created television and radio orders for clients through strategic planning using STRATA software.Evaluated invoicing/billing for a client with a $500,000 quarterly media budget using STRATA and ADVANTAGE software extensively.Produced monthly print orders for multiple different clients.Ran post analysis on television orders to ensure the station is abiding by the contract set in place for running the expected amount of GRPs.

Call on Lexus owners to promote monthly coupons to generate sales in the service department. Sell extended warranty packages and parts to customers. Schedule service appointments for customers. Deliver new vehicles to Lexus owners to see that they are sufficiently equipped with knowledge about their vehicle.

Sold Keeneland FastBet cards to potential customers outside of Keeneland. Assisted attendees at self service betting stations to ensure proper wagering. Encouraged visitors to use newest technology offered through Keeneland.

Wrote creative briefs for client, Blessings in a Backpack. Worked continuously and collectively with intern group to create a new integrated campaign for Blessings in a Backpack with no advertising budget. Used different research databases such as MRI, SRDS and ComScore in order to define correct target markets for clients as well pricing analysis. Calculated advertising costs for certain print media and digital media spots. Researched for RFP on Daytona Beach Convention and Visitors Bureau client to show increase in visitation and possible return on investment.

Handled day to day tasks involving various public relations and marketing techniques. Researched competitors' WineClubs to gain a perspective on how to handle Talon Wine WineClub. Skills acquired in Microsoft Publisher.