Ben Windeatt Email & Phone Number

United Kingdom

Working cross functionally with all business divisions to collectively build and implement commercial and brand strategies. Lead, motivate and develop teams to build distribution and deliver profitable business growth in FMCG across the pet market both domestically and internationally.

Handling a selection 'Top 4' grocers and other UK major retailers. Building, negotiating and managing JBP's, inline with business overarching strategy plans. Leading UK field sales team to build display and distribution and deliver sustainable sales growth.

Westbury, Wiltshire

Member of the board of directors at OATA (Ornamental Aquatic Trade Association)OATA is the UK's trade industry association and sole organisation dedicated to protecting and promoting the interests of the aquatic industry. Established in 1991 to promote and protect the ornamental aquatic industry, encompassing coldwater, tropical freshwater and marine tropical fish and invertebrates together with aquatic plants for the aquarium or pond. The Association currently has over 700 UK members from the import, distributor, manufacturer and retail sectors. The Association is focused on preventing legislation that would have a direct impact on the UK aquatic industry and through its lobbying of government and associated bodies, has saved the industry over £200 million in the last twenty years.

Home/Office Based

Working with the National Accounts team to develop the major grocery, retail and distributions accounts across UK, Ireland and South Africa.Responibilities include:• Working closely with the UK Sales & Marketing Manager to build the UK AOP and manage the P&L.• Management and motivation of National Account team to ensure sales delivery of the UK, Ireland and South African business to meet with our AOP.• Development of UK business and brand strategy.

Home/Office Based

Develop and maximise the business potential of three key consumer brands within national retail and grocery chains including Tesco, Pets at Home, CDS The Range, Batleys BestPets and World of Water. Responibilities include:• Developing and aligning account goals and business plans with customers, to ensure sustainable growth in accordance with our overall business strategy.• Maximising business potential whilst managing account profitability.• Conducting regular reviews of business performance, promotional strategies and planograms. • Working closely with internal and external Marketing, Logistics and Finance teams to ensure a complete and smooth interaction at all levels of the business. • Developing product and marketing concepts to suit individual account requirements.• Negotiating contracts.• Accurate forecasting, budgeting and analysis.• Networking and developing business relationships at all levels of the business.

Field Based, Midlands

In addition to responsibilites as a regional Territory Manager• Developing the organisation’s intermediate key accounts and regional wholesalers. • Working closely with National Account Managers to deliver growth according to account plans.

Field Based, Midlands

Managed sales and distribution of accounts within the East and West Midlands region.Responibilities include:•Identified new/prospective customers, promoted the brand and demonstrated products and services available.•Attended regular sales meetings, presented customer feedback of products and marketing initiatives back into the business to the relevant departments.•Developing strong financial results, increasing display and distribution and overall developing accounts, led to promotion into a key account role in 2010.

Field Based, West Midlands

Managed a client base of 150 accounts in the Midlands area, developing a wide portfolio of key aquatic brands including Tetra, Eheim, Juwel, Aquarian, API, Rena, Nishikoi, King British, Interpet as well as many other private labeled brands sourced from across Europe and Asia.• Assisted with design and management of the company’s stand at national exhibitions.• Tracking accounts, chasing payments and managing territories business c£1.8M.• Growth of territory of 13% over a 2 year period, whilst decreasing outstanding debtors by 4%.

Field Based, Southern England

Field based role resposible for managing c350 clients across the Midlands, South East and outh West region. • Tracking accounts, payments and day to day management of a territorty worth £0.5m.• Supported US brand 'Kent Marine' entrance into the UK market. • Educating retailers to understand the highly technical nature of these products, enabling them to resell the F&B's of this premium brand to the consumer.

Oldham, Manchester

• Day to day management of aquatic livestock importer and wholesaler.• Responsible for livestock with a cost value of £0.25M during peak seasons.• Frequent visits across Asia and Europe to meet suppliers, exporters and breeders to build stronger partnerships, negotiate terms and resolve quality issues.

Stourport On Severn, Worcestershire

• Day to day management of a small retail store with a £380k annual turnover.• Managing staff and weekly rotors.• Daily cashing up, revenue reporting and banking.