Marketing professional and people manager with over 20 years of experience in international companies. I believe marketing is about understanding consumer needs, drivers, behavior and creating true added value for the consumer. A real team player who understands that meaningful results are achieved by cooperation of excellent professionals. I act as a leader of teams and take responsibility. I am result driven, analytical and have an in depth knowledge of the marketing discipline. Develop strategic approaches for the whole business and have a hands-on mentality. I am at my best in dynamic, professional and consumer oriented environments.Specialties: business strategy development, marketing management, brand positioning, brand activation, go-to-market strategy, seeing and understanding insights, concept development, new product development, portfolio management, project management, branding, leading and developing marketing professionals, online and offline marketing, media management, P&L responsibility, fast moving consumer goods.Worked with the following brands: Appelsientje, DubbelFriss, Chocomel, Taksi, Fristi, Friesche Vlag, Breaker, Stegeman, Campofrio, Fiorucci.