Ben Yoder work email
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A journalist with more than 20 years of newsroom experience, I apply research abilities and problem-solving skills to find answers to audience challenges and to identify traffic opportunities. For newsroom leaders, actions are just as important as words, which is why I strive to uphold the highest journalistic standards at all times.
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Editor, Seo & UpdatesReviewed, Part Of The Usa Today Network Jul 2022 - Nov 2024Maximized organic traffic for Reviewed by analyzing keywords and performance data from Semrush, Conductor, Parse.ly, and Google Search Console. Identified keyword trends and SERP changes to advise editors on content decisions. Under the direction of the Reviewed SEO director, executed a plan that targeted “The Best Right Now” content category, resulting in a page view increase of 11.1% year over year through August 2024. -
Lead ProducerGannett | Usa Today Network Jan 2021 - Jul 2022Strategized with newsrooms on coverage plans as a member of Gannett’s Conductor Searchlight program. Researched keywords and right-to-win areas and presented results to newsroom leaders. Helped introduce and implement new workflows for sites in the Plains region. Work with the Plains Digital Optimization Team helped DesMoinesRegister.com and other sites in the region increase search referrals by 10% and social referrals by 17% in 2021. Additionally, the team helped grow Des Moines Register and HawkCentral subscriptions by 31%. -
Online ProducerThe Des Moines Register Feb 2015 - Jan 2021Des Moines, Iowa AreaManaged DesMoinesRegister.com homepage and other section fronts. Directed reporters on breaking news events as part of homepage duties. Analyzed daily COVID-19 numbers and wrote breaking stories based on changes and trends. Monitored multiple email inboxes for breaking news and story opportunities. Selected as SEO champion for the Register to train on best practices and innovations. Received Readers Leadership Award from the Des Moines Register in 2017 for newsroom work. -
Digital EditorThe Telegraph 2011 - Feb 2015Macon, Georgia AreaIn addition to daily management of The Telegraph’s website, macon.com, revamped the newsroom's digital strategy, which involved staff training and workflow restructuring, and oversaw macon.com’s redesign implementation. As a member of the Digital Operating Committee, brainstormed ideas and executed plans across all areas of operation, including newsroom and marketing initiatives. Led macon.com to back-to-back first-place finishes for best website in the Georgia Press Association’s Better Newspaper Contest. Received President’s Award from McClatchy in 2013 for breaking news coverage. -
News/Features EditorThe Telegraph Newspaper (Macon, Georgia) Aug 2005 - Aug 2011Macon, Georgia, United StatesResponsible for the final decision about what was on the front page of The Telegraph and for the placement of stories inside the newspaper. Edited local and wire stories for content, grammar, and style; proofread pages designed by the universal copy desk; and designed pages as needed, including the front page. Supervised staff of seven, which included staff evaluations and scheduling. Successfully merged the news and features copy desks into a universal copy desk. Conducted daily story budget meetings and weekly managers meetings, during which editors discussed upcoming stories and brainstormed about future coverage.
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Assistant News EditorThe Telegraph Newspaper (Macon, Georgia) Oct 2003 - Aug 2005Macon, Georgia, United StatesResponsible for the production of the newspaper at least two days a week, which included the finalization of story lineups, editing stories, and proofreading pages; participated in daily story budget meetings and weekly managers meetings. Assisted the news editor with job evaluations. Designed section fronts; edited stories for accuracy, grammar, and style.
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Copy Editor/Page DesignerThe Telegraph Newspaper (Macon, Georgia) Feb 2001 - Oct 2003Macon, Georgia, United StatesDesigned section fronts; edited stories for accuracy, grammar, and style.
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Weekend EditorThe Sumter Item Sep 1999 - Feb 2001Sumter, South Carolina, United StatesResponsible for the production of the newspaper on Fridays and Saturdays, which included editing local stories and obituaries, and proofreading pages. Designed pages, including A1. Selected and edited wire stories for and designed a weekly news feature section. Redesigned the newspaper over a four-month period.
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Copy Editor/Page DesignerThe Sumter Item Sep 1998 - Sep 1999Sumter, South Carolina, United StatesDesigned pages; edited stories for accuracy, grammar, and style.
Ben Yoder Skills
Ben Yoder Education Details
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Journalism -
Mathematics
Frequently Asked Questions about Ben Yoder
What is Ben Yoder's role at the current company?
Ben Yoder's current role is SEO | Editor | Writer | Content Strategy.
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What schools did Ben Yoder attend?
Ben Yoder attended Kansas State University, Colby Community College.
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