Ben Yu Email & Phone Number

Beijing, China

1. Developed comprehensive communications strategies aligned with local business goals to deliver tailored messaging to the China market through internal and external channels.2. Defined and drove proactive media relations efforts targeted at key journalists and media outlets, focusing on coverage of autonomous driving, semiconductors, AI, and ecosystem partnerships.3. Created compelling storylines and coordinated press releases to maximize media coverage and visibility of the company's technologies and products.4. Drove impactful internal communication initiatives to foster employee engagement and alignment with the company's diversity and inclusion values, developing and disseminating consistent, transparent messaging across the organization.5. Developed and implemented crisis communication plans to effectively manage and mitigate potential reputational risks, collaborating closely with cross-functional teams to ensure timely and accurate communication during challenging situations.

Beijing, China

1. Localized the corporate narrative for all stakeholders, including employees, leaders, customers, and media, to strengthen brand awareness and reputation through close collaboration with global comms team.2. Collaborated cross-functionally to effectively translate technical product information into engaging narratives and experiences for media and influencers.3. Maintained and expanded a strong network of media relationships to secure coverage in key tech publications.

中国 北京市

1. Be responsible for international news column. Work with journalists to covering reports on Big Data, AI, IoT, Intelligent Mobility, Mobile Internet, SNS, etc.,2. Always be curious and focus on studying and following the extinct changes happening in the autonomous driving industry: innovation that has come to the technology and commercial phase. Work with journalist finishing a couple of depth reports on intelligent mobility.3. Develop content for an official account of WeChat Channels, a couple of tweets went viral that reach over 10,000 views.4. Build content proposals for Rebuild Tech Summit as well as IF, which are two well-known events hold yearly, obtain increasing ability on event planning.5. Be good at utilizing other forms of media to make a topic acceptable, including the podcast and short & long videos. Know better about the platform like TikTok and bilibili that are two promising media platforms in China. Made script and dubbing for videos produced by GeekPark creative content department.

北京市朝阳区

1. Being a confident and capable storyteller, develop content for TopMove column, which covers electrification, intelligent driving, mobility, AI, IoT, etc.,2. Observe the automobile industry as a product manager, which centers the clients’ needs as a top priority. Through exchanging opinions with tech start-ups, OEM, Tier 1 suppliers, accumulated profound and insightful new thoughts.3. Plan and execute brand cooperation with a Silicon Valley start-up named Udacity. By interviewing big names like Feifei Li, Being Gordon, Eric Schmidt, Sebastian Thrun, etc., understand more profoundly on autonomous driving, artificial intelligence, investing, etc.,4. Build and maintain a strong network of media relationships, fostered new relationships with key media organizations and influencers include technical and industry trade press, online outlets and, bloggers.5. Work with colleagues to support offline events like Rebuild Tech Summit and IF Innovation Conference became experienced in event planning, executing, and marketing.

北京，中国

1. Kept up with the development of automotive technology ground by acquiring knowledge ofautonomous driving, sustainable energy, telematics etc. Worked with scholars & specialists to write a book, Automated & Connected Vehicles: A Battle Towards 2020 (Beijing Institute of Technology Press).2. Be in charge of a translation team that covered topics including corporate (automakers, suppliers as well as star-ups) and technical reporting (connected cars, autonomous driving, etc.,)—attained excellent communication skills and rich knowledge and experience in advertising, media, and marketing communications through interviewing several CEOs from companies like NVIDIA, Intel, GM, Mercedes-Benz, Audi, etc.3. Associated with the chief editor to plan and implement monthly, quarterly, and yearly reporting schemes. Actively established close client relationships with well-known media, expanding the scale of industrial resources.4. Worked with colleagues to manage and execute feature coverages for CES, the Beijing Auto Show, CES Asia, etc.; developed media strategy for clients including Nissan, Audi, Mercedes-Benz, and Volvo to optimize media practice for band/product communication campaigns.

Beijing City, China

1. 高中英语部门“优才计划”项目授课教师，任教期间，续班率和满班率一直保持领先；2. 承担项目区域宣传和招生接洽工作。

Fengtai District, Beijing

1. 搜集、编译海外原版书籍相关资讯，撰写摘要及版权引进选题推荐；2. 负责重要选题合约的翻译工作；3. 协助版权经理及时跟进版权引进图书选题进度、出版流程，确保引进图书按期出版。