Bena Fleming Email & Phone Number

Los Angeles, California, Usa

1.Develop brand creative strategy: Develop overall creative direction and design concepts for the apparel brand to ensure consistency and innovation in the brand's image2.Directing the Design Team: Lead and motivate the design team, including apparel designers, graphic designers, photographers, etc., to ensure that they create work that is in line with the brand's vision3.Participate in product design: Directly participate in or oversee the design process for products such as apparel and accessories to ensure quality, creativity and commercial viability4.Collaborate with the marketing team: Work closely with the marketing team to ensure that creativity is fully reflected in brand communication and promotion5.Collaborate across departments: work closely with other departments such as the production team, sales team and brand management team to ensure a unified strategic approach to creativity across the company

Los Angeles, California, Usa

1.Brand strategy planning: formulate and execute the brand's market positioning and development strategy to ensure the brand's competitiveness and uniqueness in the market2.Market Research and Analysis: Track fashion market dynamics and trends, conduct market research and competitive analysis in order to formulate strategies to meet market demands3.Product Management: Oversee the development, design and production process of fashion collections to ensure product quality and compliance with brand image4.Branding & Marketing: Work with the marketing team to plan brand activities, including advertising, social media campaigns and fashion shows5.Sales and Channel Management: Work with the sales team to set sales targets and strategies and manage sales channels6.Collaboration and Contract Management: Collaborate with fashion designers, fashion buyers, retailers, etc. to manage contractual relationships