Ben Abbotts Email & Phone Number

Hong Kong

Hong Kong

Overseeing core news Products including SCMP.com (web, app and off-platform), Abacus (abacusnews.com) and Inkstone (inkstonenews.com).

Define and implement Digital Strategy and lead Digital Product Development for SCMP Group.

Hong Kong

Own the conceptualization, UI, UE and Digital Strategy for SCMP.com, SCMP Mobile Edition, SCMP Tablet Edition and SCMP Apple Watch.Own and manage the design and user interface process for SCMP digital products including HK Magazine, Young Post and Education Post.Jointly define and drive analytics strategy for news products in relation to product analytics, real-time news analytics, behavioural analytics, marketing analytics as well as optimization and mutli-variable testing. Own and deliver SEO optimization strategy for SCMP.com including scope definition, technical optimization as-well-as editorial training (headline writing, keyword analysis and demand/supply analysis).Manage Digital Development team including product management, user interface design and development functions.Conduct regular analysis of editorial content and traffic patterns to evaluate efficiency, identify opportunities for growth as well as categories that require attention.Key projects include:- Defining/rebuilding SCMP.com including transitioning from hard to metered model- Driving exponential traffic & revenue growth across digital platforms - Conceptualization & delivery of Mobile & Tablet Editions (iPhone, iPad, Android, Apple Watch)Awards include:- 3x WANIFRA Asian Digital Media: Best News Website, Best in Tablet Publishing // SCMP.com - 4x MobEx: Best App // SCMP Mobile Edition, SCMP Tablet Edition- 2x HKAIM Media Convergence: Best Website, Best App // SCMP.com, SCMP Tablet Edition- 2012 & 2014 SCMP Management Offsite: Winner Best Presenter, Winner Game Changing Idea

Hong Kong

Successfully oversaw the relaunch of SCMP.com in 2012 including product strategy, user-interface design, information architecture, monetization opportunities, editorial co-ordination and vendor management.Managed Digital Development teams including the user interface design and product management functions.

Hong Kong

Successfully rebuilt the Cosmopolitan HK website including overseeing the strategy, creative direction, development vendor briefing, selection and management as well as defining the information architecture.Managed the Digital Development team including the user interface, digital marketing, product management and front end development teams.

Hong Kong

Defined and implemented subscriber life-cycle program including up-sell, retention and acquisition.Subscription form optimization through multi-variable testing.Defined and managed external acquisition campaigns including SEM, eDM, media campaigns and partnerships.Owned the product enhancement on SCMP.com including scoping, UI and development.Delivered the Beijing Olympics 2008 web portal including scoping, briefing, vendor management, sales engagement and editorial coordination.

Hong Kong

Responsible for project management and owned the client relationship for key accounts including Microsoft APAC, HK GovernmentDigital branding, website development/management, media campaigns, eDM campaigns, intranets, information architecture, customer experience & usability, CMS and hard coded implementations, site migrations, project management and client servicing.

London, United Kingdom

Responsible for client management and project management on key accounts including Budweiser, Kelkoo, British Tourist Authority (BTA), National Car Rental, Expedia UK and Adidas UKDigital Branding, website development/management, eDM campaigns, SMS and MMS campaigns, usability studies, online media campaigns, intranets, bespoke flash applications, hosting solutions, multi-variable testing, CMS development, project management and client servicing.

Msc, Business Administration

Education record