* acquired by Akamai in June of 2024.Lead 4-person team responsible for digital advertising, content marketing, design, marketing operations, SEO, social media, and website strategy for API security startup.- Spearheaded a strategic transition from a predominantly field marketing-centric approach to a digital marketing-focused strategy.- Partnered with sales to revamp ideal customer profile, leading to higher quality MQLs and significant gains in the MQL > Opportunity conversion percentage.- Drove organizational adoption of the generative AI platform Writer, leading to 90% faster creation of content and facilitating creation of written content through audio interviews with technical SMEs.- Developed an SEO strategy that improved rankings on targeted keywords, leading to a 66% rise in organic traffic within six months.- Led project to redesign and replatform the corporate website-- completed on time in three months.

Originally hired by SharpSpring, which was acquired by Constant Contact in September of 2021.Joined the organization to drive growth, using expertise in digital marketing to spend budget more efficiently. Oversaw an advertising budget of $12MM spearheading all digital demand generation for the SharpSpring platform and managing all associated campaigns.- Reimagined and rebuilt all digital advertising accounts to align with industry standards, achieve cost per acquisition goals, and increase the rate of scheduled demos. Reduced cost per acquisition from $600 to $250 by executing a combination of ABM, paid social and paid search advertising tactics. - Drove demand on social media by transferring 50% of the budget to brand marketing, employing modern dark social strategy to enhance prospect engagement and brand awareness. - Built strategic alliances with third-party vendors and resources, enabling best-in-class paid media, SEO, & web development activities. - Led the development of new advertising creative and video production, raising inbound demo requests by 57% quarter over quarter.- Served as a bridge between the legacy company and current organization, working on both teams simultaneously to drive success and align objectives for optimizing resources and tools.

* acquired by Siemens in 2018, but continued to operate as a separate entityI owned digital marketing at Mendix, an enterprise low-code platform company, leading a talented team of seven. When I started at Mendix, the digital marketing function of the company was in its infancy, so I had the opportunity to build the company's digital strategy across all key channels.I built the strategy for both Mendix's search engine optimization and paid search programs from scratch. I built out the first web analytics dashboards consumed by the executive team and managed their highly customized Google Analytics and Google Tag Manager accounts for years.I led multiple projects over the years to reimagine and rebuild our corporate website. By the time I left, the website utilized a custom Wordpress theme that alloweed all sections of the complex responsive website to be edited by non-technical staff and translated into multiple languages.I ran a personalization program as well as an A/B testing program, both of which were focused on improving the conversion rate of our demand generation efforts.I created innovative digital ABM strategies.

I led interactive implementation and digital marketing consultation at Small Army. I completed work in web analytics, email marketing, SEO, SEM & web development, as well as anything else that came up in relation to digital marketing.

At PixelMEDIA, I managed the web development discipline and team. My team was responsible for all work on the presentation layer of web sites and web applications, as well as all organic search consulting work.