Co-founder of the CTD Network, a sports/culture digital media company that has developed, produced and distributed multiple podcasts, documentaries and digital media properties. In addition to producing our owned podcasts, CTD has also sold or licensed content to The Athletic, iHeart Radio, Meadowlark Media and many others.Our shows like The Athletic NBA Show, Pack Your Knives (Top Chef), The Next Chapter with Prim Siripipat and Cinephobe have achieved national acclaim and recognition and generate more than 20m downloads and 200m social impressions annually.

Serve as a management consultant specializing in marketing and digital transformation, reporting to the the CEO of Beacon Wellness Brands, a collection of women's personal care and intimacy brands. In addition to leading the company to its first brand marketing campaigns and building a modern performance marketing team, I am also responsible for building the operational evolution plan to become a DTC/Digital first enterprise.

• Provided guidance on investment strategy across regions• Developed approach for media optimization within regional markets that leveraged data from MMMs, eCom performance data and owned stores traffic data• Built framework for translating luxury creative audiences into addressable media targets• Renegotiated agency contracts to drive cost savings

Reporting directly to our President of eCom and our ELT, I lead marketing strategy and operations for our portfolio of DTC brands including Merrell, Saucony, Sperry, Wolverine and others ($250m in global budget). In an attempt to evolve our GTM approach, I've worked with our brand CMOs to evolve our marketing org structure and process, KPI and measurement framework and forecasting methodology. Additionally, my teams led the pitch and transition to our first ever consolidated global media AOR (Havas), on-boarded our first MMM partner (Ipsos) and have brought on multiple new MarTech partners to drive enhanced performance for our entire marketing organization.

Helped the VC backed start-up Playback to launch its NBA creator partnerships by bringing in multiple creators from The Athletic, Ringer and Meadowlark to develop a consistent schedule of NBA watch-a-long events.

Serve as an advisor to former NBA All-Star Baron Davis on his original and licensed content ventures. Successfully launched two shows with Baron x iHeart Media and helped to strategize the growth of his "BiG" (Business inside the Game) summits.

Served as the strategic lead for 5 global accounts with more than $2b in managed media. Also led the development of the agency's first truly integrated creative practice, "Creative Systems". Served as the strategic lead for multiple winning new business pitches including: Adidas, Reebok, Hotels.com/Expedia and Impossible Foods. Global and US Strategy Lead on Reebok and Hotels.comNorth America Strategy Lead on Dell (B2B, SB, Consumer) and Alienware.Global Strategy Lead on Impossible Foods

Responsible for growing the agency's social media and content capabilities as well as leading integrated strategy for clients including: Webster Bank, Mohegan Sun Sports and Connecticut Tourism.

Served as a senior strategic and digital planning leader, and helped to build out Deutsch NYC's social team from employee 1. Primary responsibilities included traditional and digital planning for PNC Bank's master brand as well as their 7 retail LOBs, leading the strategic planning for their partnership with the Chicago Bears and pitching and winning the agency's first on-going digital content and thought leadership initiatives. Additionally, I worked across agency accounts to help bring digital thinking to strategic problems. Client and pitch work included: Jager, Acuvue, Sherwin Williams, Asics and Sabra.

Led the development of a social strategy for Pansonic's master brand, as well as their multiple BUs.

Developed creative strategies for a variety of brands including Chase, Capital 1 and GSK.

Led the development of the holiday activation strategy for LVMH's Chandon Champagne.

Helped Culture Label and REMIX Summits, a venture backed arts and culture e-commerce company, to build a customer acquisition strategy and launch their initial digital marketing efforts across Europe.

Led the development of a digital video series featuring 4 different social travel influencers for the SPG Amex Rewards Card.

Tangerine PR is one of the UK's leading public relations and digital agencies. As the MD of Digital and creative I was responsible for both the operational management of the digital and creative teams as well as leading integrated creative strategy throughout the agency. I specialized in integrated strategy development, comprehensive campaign management, social media strategy, and media planning. I also served as the focal point for the research, insights and strategy development for new business pitches and annual planning that lead to 8 new client acquisitions like Peugeot, Wilkinson, and Mar’s Drinks Global. Worked daily with senior client representatives, pan agency teams, and digital production companies to create award winning traditional, digital and integrated campaigns.

MWW Group is the award winning, 3rd largest privately held communications firm in the US. Considered the key creative strategist across all accounts, I helped to build the digital practice at MWW and infuse integrated strategy into planning agency wide. On a daily basis I was responsible for the digital and social strategy on a handful of MWW's largest accounts including McDonalds, Deloitte, and Zumba Fitness. I also led the new business process on pitches that brought in more than $2mm in new client revenue.Clients Included: Sarah Lee, Nikon, Deloitte, Vimeo, Gold’s Gym, Zumba, Samsung, McDonald’s

Led the the regional brand marketing strategy for the newly launched Northeast franchise group. - Redefined audience strategy with focus on high school and college audiences- Led the redesign of the creative assets (on-premise and off) for reaching new audience- Launched the first ever social channels and digital strategy- Delivered double digit sales growth in each year (despite declining macro trends)

Created and produced two seasons of the reality music competition series. After selling in partnerships with Red Bull and Twix, we produced 12 live concert/taping events and 40 episodes over two seasons. Utilizing only influencer engagement and organic social media efforts, we generated more than 2,000,000 views, $30,000 for the VH1 Save the Music Foundation, and coverage by Rolling Stone, MTV, CNN and a multitude of online media.

Developed PR strategies for some of the largest commercial real estate brands in the united states including: Reckson REIT, Simon Equitys, Hypo Bank, Mack-Cali, and Sterling Properties.