Head Of Product Management & Marketing
Las Vegas, Nevada, Us
GOHUNT is a hyper-growth technology company disrupting the outdoor industry with web and mobile experiences.Led teams of 20+ individuals (Product Management, Analytics, UX, Design, Marketing, Engineering), to accelerate revenue growth by 80% across a complex product portfolio including 8 web and mobile products and 3 distinct businesses. Overhauled marketing processes and technologies while launching new products and business units. Managed annual budgets above $10mm.• Grew a complex product portfolio of 8 web/mobile products across SaaS, LaaS, media, and eCommerce verticals by leading a team of 20+ (Product Management, UX, Design, Analytics, Marketing)• Owned the full customer and product life cycles; set the strategic product roadmap and OKRs in close collaboration with CTO and other senior executives; secured Board of Directors support for new initiatives• Improved Customer Lifetime Value by 43% by optimizing the customer lifecycle with strategic product and marketing initiatives that grew subscription retention and annual revenue per user• Drove 5x ROI in year one of a new joint venture as acting GM; owned web and mobile platforms for LaaS and eCommerce; assessed opportunities and developed long-term product roadmap• Accelerated revenue growth by 62% within the first six months of marketing ownership including Performance Marketing, Analytics, Content, and CRM; achieved via martech overhaul, process improvements, key data insights, marketing automation, and continuous optimization• Responsible for all digital analytics (Google Analytics, Kissmetrics, Mixpanel, etc.), including design, implementation, reporting, and optimization