As Head of Marketing at SIXS, I led and supervised the key functions of corporate marketing and communication. Some of my main responsibilities and achievements were:* I developed and implemented branding strategies and campaigns for the company’s products and services, aligned with the business objectives and target audience.* I supervised the brand identity update, developing and implementing a new branding strategy and campaign that will enhance the brand perception and satisfaction of the customers, and increase the brand recognition and visibility in the market.* I launched and managed the e-commerce of the brand SIXS in February 2020, expanding operations beyond the Italian market, in Portugal, Belgium, Holland and Ireland.* I negotiated and maintained relationships with brand ambassador and partners, such as athletes, teams, influencers, celebrities, etc.* I implemented innovative strategies for customer acquisition, including the use of brand ambassadors, participation in events with traceable discount codes, and online advertising on Google and META.* I monitored and analyzed marketing and communication metrics and KPIs, such as traffic, conversions, ROI, etc., and prepared reports and recommendations for improvement.* I also participated in funded tenders for the development of technologies and e-commerce, ensuring constant updating and alignment to new funding opportunities.