Ben Audley Email & Phone Number

Manchester, England, GB

Altrincham, Cheshire, GB

Manchester, Greater Manchester, GB

• Established the Summize sales function, growing ARR by 257% in 2022 and a further 107% in 2023, with aconsistent track-record of achieving 100%+ on ambitious revenue targets.
• Specifically built US revenue from nothing to be a significant contributor to total ARR, establishing a physical office presence in July 2023.
• Lead commercial efforts to secure a successful Series A funding round of $6.4m in October 2022 from YFM EquityPartners and Maven Capital.
• Built a global customer base spanning SME to enterprise-sized organisations across a broad range of sectors.Customers include: Rothschild & Co, Revolut, Huel, Moonpig and Software AG.
• Formed a Customer Success team and created the customer journey strategy from onboarding to advocacy, whichincreased the renewal rate substantially.
• Established the pre-sales (SC) function and processes to support the buying journey technically, increasing win ratefrom product evaluation.

Leeds, England, GB

• Following the sale of Avecto, asked by seed investor to launch this brand new, tech start up in the security space.
• Designed, scoped and launched Purplephish’s security awareness and phishing simulation SAAS platform.
• Built a customer user-base of 100,000 in 2 years, frequently winning accounts from the market leaders.
• Established Purplephish’s selling methodology and sales process and managed build into Salesforce to ensure a robust lead-to-revenue process with no ‘leakage’.
• Enhanced sales productivity via implementation of Salesforce-integrated telephony, alongside a suite of reports and dashboards top optimise selling activity at all levels.
• Established and meticulously drove sales conversion metrics from lead to closed deal to enhance revenue predictability and continuously monitor and manage pipeline health.

Manchester, GB

• Grew the region’s bookings from £4m to £15m, consistently overachieving on annual quotas. Successfully delivered 150% of target in FY18.
• Doubled the size of the sales team, rapidly and effectively recruiting and ramping productive sales reps. Responsible for a team of 12 target carriers, 4 channel sales reps, 6 business development reps and 2 sales.
• Relentless focus on coaching and developing sales reps at all levels to drive retention of talent and pursue increasingly positive revenue outcomes.
• Worked with JMI Equity to establish and deliver against PE objectives for the business: all sales reps delivered 80%+ of quota, quarterly sales forecasts were delivered objectively, meticulously and to 90% accuracy.
• Established a multi-layered channel model, building a distributor / value-added reseller network which surpassed expectations by delivering bookings in excess of £1m in each of the Middle East, Nordics and APAC by year.
• Identified the opportunity presented by the establishment of a mid-market focused team, then assumed responsibility for rolling out the initiative globally.

Manchester, GB

• Asked personally by Avecto’s CEO to relocate to Boston, MA to establish US-based sales team.
• Successfully grew bookings from the region from $3m to $8m whilst building a brand-new team, consistently overachieving on annual quotas.
• Hired, onboarded and ramped a team of 18 salespeople from enterprise seller to business development level, as well as establishing a channel and alliances team.
• Established a highly effective North American channel, delivering $2m incremental revenue in its second year.
• Drove a strategic alliance with McAfee which resulted in Avecto being awarded ‘Most Innovative Partner’ in 2013 and ‘Most Valuable Partner’ in 2017.
• Optimisation of performance across the sales team via clear, broad expectation setting profiled and documented in the 'Sales Development Matrix'. Coached and developed reps based on the skills and behaviours within the.

Manchester, GB

• Established the business development team in the UK and US, hiring and managing a team of 10.
• Created and implemented a training and career development program which quickly ramped graduate hires into demonstrably productive business development reps in a highly metric-driven environment.
• Consistently delivered 80% of Avecto’s pipeline via initial meetings booked by the team. Built commission structure and meeting rating system to ensure BDRs were rewarded only for activities with positive business.
• Established a morning SCRUM and evening roundup team meeting cadence which consistently applied focus to hard targets and soft objectives across the team.
• Coached team members to maximise number of quality meetings attended by using SPIN Selling methodology.
• Embraced the ‘millennial effect’ by building a quarterly ‘President’s Club’, with over-achievers publicised across the business and rewarded with exciting team experiences.

Manchester, GB

• Combined business development and quota-carrying role, managing the entire sales cycle from lead to revenue.
• Sourced and collaborated on several major enterprise-level deals including HSBC and BUPA.
• Recognised with a promotion to Senior Account Manager after just 12 month’s employment.

Manchester, GB

• Recruiting into the investment banking, finance and IT sectors for this Sthree Group agency.

Marketing And Management

Education record