Ben Audley's Location
Manchester Area, United Kingdom, United Kingdom, United Kingdom
Ben Audley's Contact Details
Ben Audley work email
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About Ben Audley
Experienced CEO, CRO & Non Executive Director with a demonstrated history of working in the software industry. Skilled in Revenue Growth, Sales, Marketing, Business Development and Recruiting.. Graduate in Marketing from University of Newcastle-upon-Tyne.
Ben Audley's Current Company Details
Matrix Iq
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Chief Executive Officer
Manchester, England, GB
- Website:
- matrixtelematics.com
- Employees:
- 4
Ben Audley Work Experience Details
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Chief Executive OfficerMatrix IqManchester, England, Gb
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Chief Executive OfficerMatrix Iq Aug 2024 - PresentAltrincham, Cheshire, Gb -
Chief Revenue OfficerSummize Aug 2021 - Jul 2024Manchester, Greater Manchester, Gb- Established the Summize sales function, growing ARR by 257% in 2022 and a further 107% in 2023, with aconsistent track-record of achieving 100%+ on ambitious revenue targets.• Specifically built US revenue from nothing to be a significant contributor to total ARR, establishing a physical office presence in July 2023.• Lead commercial efforts to secure a successful Series A funding round of $6.4m in October 2022 from YFM EquityPartners and Maven Capital.• Built a global customer base spanning SME to enterprise-sized organisations across a broad range of sectors.Customers include: Rothschild & Co, Revolut, Huel, Moonpig and Software AG.• Formed a Customer Success team and created the customer journey strategy from onboarding to advocacy, whichincreased the renewal rate substantially.• Established the pre-sales (SC) function and processes to support the buying journey technically, increasing win ratefrom product evaluation.• Grew business development team in terms of size and productivity, resulting in the majority of pipeline being SDR-sourced. -
Non Executive DirectorBoxphish Apr 2021 - Jun 2024Leeds, England, Gb -
Chief Executive OfficerPurplephish Aug 2018 - Apr 2021• Following the sale of Avecto, asked by seed investor to launch this brand new, tech start up in the security space.• Designed, scoped and launched Purplephish’s security awareness and phishing simulation SAAS platform.• Built a customer user-base of 100,000 in 2 years, frequently winning accounts from the market leaders. • Established Purplephish’s selling methodology and sales process and managed build into Salesforce to ensure a robust lead-to-revenue process with no ‘leakage’.• Enhanced sales productivity via implementation of Salesforce-integrated telephony, alongside a suite of reports and dashboards top optimise selling activity at all levels.• Established and meticulously drove sales conversion metrics from lead to closed deal to enhance revenue predictability and continuously monitor and manage pipeline health.• Lead marketing strategy to prioritise high-impact, digital initiatives achievable on a limited budget.• Continuously sought market intelligence to ensure that product roadmap kept pace with market leaders. Oversaw and directly managed product development team during initial build and across all subsequent releases.
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Vice President Of Sales EmeaAvecto Jun 2015 - Aug 2018Manchester, Gb• Grew the region’s bookings from £4m to £15m, consistently overachieving on annual quotas. Successfully delivered 150% of target in FY18.• Doubled the size of the sales team, rapidly and effectively recruiting and ramping productive sales reps. Responsible for a team of 12 target carriers, 4 channel sales reps, 6 business development reps and 2 sales managers.• Relentless focus on coaching and developing sales reps at all levels to drive retention of talent and pursue increasingly positive revenue outcomes.• Worked with JMI Equity to establish and deliver against PE objectives for the business: all sales reps delivered 80%+ of quota, quarterly sales forecasts were delivered objectively, meticulously and to 90% accuracy, all new sales personnel were ramped within 3 months.• Established a multi-layered channel model, building a distributor / value-added reseller network which surpassed expectations by delivering bookings in excess of £1m in each of the Middle East, Nordics and APAC by year 3, regardless of the lack of local presence.• Identified the opportunity presented by the establishment of a mid-market focused team, then assumed responsibility for rolling out the initiative globally.• Scoped initiatives to adapt CRM to significantly enhance revenue predictability and worked with sales operations to have these built into Salesforce. Initiatives included: conditional forecasting methodology based on empirical evidence, Opportunity ‘push’ process - required reps to enter a reason and alerted management when in-quarter deals were moved out, an automated sales productivity dashboard which acted as a single pane of glass to compare reps’ performance across all leading and lagging indicators of success.• Managed strategic alliances with strong revenue results with McAfee, DXC, Fujitsu and HP.• Lead on the commercial effort to acquire investment from Private Equity of $50m in 2015 and the successful sale of the business to a US competitor in 2018 for $168m. -
Vice President Of Sales AmericasAvecto Feb 2013 - Jun 2015Manchester, Gb• Asked personally by Avecto’s CEO to relocate to Boston, MA to establish US-based sales team.• Successfully grew bookings from the region from $3m to $8m whilst building a brand-new team, consistently overachieving on annual quotas.• Hired, onboarded and ramped a team of 18 salespeople from enterprise seller to business development level, as well as establishing a channel and alliances team.• Established a highly effective North American channel, delivering $2m incremental revenue in its second year. • Drove a strategic alliance with McAfee which resulted in Avecto being awarded ‘Most Innovative Partner’ in 2013 and ‘Most Valuable Partner’ in 2017.• Optimisation of performance across the sales team via clear, broad expectation setting profiled and documented in the 'Sales Development Matrix'. Coached and developed reps based on the skills and behaviours within the matrix.• Drove rep retention by delivering a complete career journey map from graduate BDR to enterprise seller with promotion based on objective criteria.
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Global Internal Sales ManagerAvecto Dec 2011 - Feb 2013Manchester, Gb• Established the business development team in the UK and US, hiring and managing a team of 10.• Created and implemented a training and career development program which quickly ramped graduate hires into demonstrably productive business development reps in a highly metric-driven environment.• Consistently delivered 80% of Avecto’s pipeline via initial meetings booked by the team. Built commission structure and meeting rating system to ensure BDRs were rewarded only for activities with positive business outcomes.• Established a morning SCRUM and evening roundup team meeting cadence which consistently applied focus to hard targets and soft objectives across the team.• Coached team members to maximise number of quality meetings attended by using SPIN Selling methodology.• Embraced the ‘millennial effect’ by building a quarterly ‘President’s Club’, with over-achievers publicised across the business and rewarded with exciting team experiences.
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Senior Account ManagerAvecto Jun 2010 - Dec 2011Manchester, Gb• Combined business development and quota-carrying role, managing the entire sales cycle from lead to revenue.• Sourced and collaborated on several major enterprise-level deals including HSBC and BUPA.• Recognised with a promotion to Senior Account Manager after just 12 month’s employment.
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Account ManagerAvecto Jan 2009 - Jun 2010Manchester, Gb
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Recruitment Consultant/HeadhunterOrgtel Jul 2008 - Dec 2008• Recruiting into the investment banking, finance and IT sectors for this Sthree Group agency.
Ben Audley Skills
Account Management
Management
Sales Process
Business Development
Sales Management
Sales
Solution Selling
Security
New Business Development
Leadership
Professional Services
Recruiting
Lead Generation
Sales Operations
Salesforce.com
Enterprise Software
Cloud Computing
Management Consulting
Team Leadership
Business Intelligence
Networking
Consultancy
Direct Sales
Channel Partners
Ben Audley Education Details
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Newcastle UniversityMarketing And Management -
Brookfield Community School
Frequently Asked Questions about Ben Audley
What company does Ben Audley work for?
Ben Audley works for Matrix Iq
What is Ben Audley's role at the current company?
Ben Audley's current role is Chief Executive Officer.
What is Ben Audley's email address?
Ben Audley's email address is be****@****ail.com
What is Ben Audley's direct phone number?
Ben Audley's direct phone number is +197870*****
What schools did Ben Audley attend?
Ben Audley attended Newcastle University, Brookfield Community School.
What are some of Ben Audley's interests?
Ben Audley has interest in Children.
What skills is Ben Audley known for?
Ben Audley has skills like Account Management, Management, Sales Process, Business Development, Sales Management, Sales, Solution Selling, Security, New Business Development, Leadership, Professional Services, Recruiting.
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