Ben Baer Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

New York, Ny

Greater New York City Area

Recruited for this newly created position, charged with building-out the content studio and growing the business. Oversee the production of award-nominated video, multimedia and written stories for the BrandVoice platform, Forbes’ market-leading branded content program that delivers 30% of the company’s revenue. • Lead and develop a team of 10 comprised of producers, editors and account managers as well as 20+ contractors who handle the content needs for 200+ advertisers. • Collaborate with the Sales and Marketing teams on content strategy and delivery for RFPs and other pre-sale requests. • Assessed existing business practices and instituted a new rate structure that improved profitability 50%.• Control the studio’s $1 million production budget. • Continually mentor staff and provide ongoing cross-functional training to enhance productivity, create an engaged and motivated workplace and enable the company to retain and grow key talent. • Represent the studio at major industry events and conferences.

Greater New York City Area

Promoted to launch an original video channel for the digital home of CNN, Fortune and Money magazines. Responsible for managing and developing a large team of staffers and freelancers in two cities to deliver daily original digital video content and oversee video product development. • Created, secured executive buy-in and developed the Emmy and Webby nominated original series, “Biz Green/Business of Green,” that brought in an IBM cross-platform sponsorship worth $2 million in revenue.• During tenure in position, played a key role in pitching 20+ new series and cross-platform sponsorship opportunities that helped established the brand and support revenue goals.• Increased CNNMoney’s on-site traffic 40% by partnering with the Product Development team to add new video streams. Additionally overhauled mobile and social products to achieve double-digit growth each month in streams and unique visitors.• Reinforced CNNMoney.com’s credibility in a competitive market by securing the website’s first interview with Warren Buffett.

Following a major corporate reorganization, selected by senior management to work on special projects. Produced weekly video segments for prime time shows across various CNN properties.• Led all efforts for the opening of the New York office; acting as the primary liaison between CNN and the Time-Life Magazine Group for co-branded programs.• Established and managed relationships with key decision makers at Time Inc. magazine brands to deliver cross-divisional sponsored segments in Time, Fortune, Money, Travel + Leisure and Golf.

Produced long-form and sponsored interstitial content for a weekly program focused on the Internet and technology. Created original online content with the cnn.com staff including branded segments, technology reviews and online chats for the show’s website.