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I am a seasoned and versatile CEO/MD in the digital marketing, SaaS and ad tech industries. I am proven in building visions and executing on them for both corporates and start-ups. Technology, innovation and disruptive businesses are my passion.My first enterprise, Akesios, developed an award-winning ad platform for media owners and agencies to manage, fulfil, optimise and report on, digital ad products from SEM to pay per call in a scale way. In July 2013, SPOTZER MEDIA ACQUIRED PAID SEARCH PLATFORM FROM AKESIOS http://bit.ly/18UBqab . This platform is now one of the largest SEM platforms globally.Now, I am MD for the EMEA region for iPromote which provides a SaaS based, automated ad creation and fulfilment service to SMBs. The multi-award winning platform manages over 50,000 SMB campaigns globally, and is the market leader in the provision of omnichannel advertising in this segment. https://vimeo.com/293396209
Tiktok
View- Website:
- tiktok.com
- Employees:
- 73474
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Channel Partnerships, EmeaTiktokCanton Of Zug, Switzerland -
Growth Consultant - Strategic Partner DevelopmentGrowthshack GmbhCanton Of Zug, Switzerland
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Growth Consultant - B2BGrowthshack Gmbh Oct 2020 - PresentConsulting to various B2B SaaS companies. Specialist in bringing innovative tech companies from US and Europe to enter and build their businesses in new geos. Core expertise in digital advertising solutions, AdTech, Location based services in the SMB and super SMB space.
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Managing Director EmeaIpromote Jan 2017 - PresentSan Luis Obispo, Ca, UsiPromote lead the charge in omnichannel advertising for SMBs, with market leading automated campaign creation and fulfilment tools. Quite simply we reduce costs for our reseller partners and deliver cutting edge, high-performing campaigns for their SMB clients. -
Non Executive DirectorIpromote Oct 2015 - Jan 2017San Luis Obispo, Ca, UsiPromote is the global market leader in scale display advertising for SMEs. Media owners can monetise their own and operated media more effectively and also extend the reach of display to a multitude of tier 1 networks for their advertisers with micro budgets. -
Founder & Head Of GrowthSpice Origin Ltd Nov 2014 - PresentSpice Origin's aim is to improve health – naturally, sustainably & tangibly. We do this by focussing on creating natural products with the highest quality ingredients sourced direct from our farmers with unique recipes to maximise efficacy.Our core products focus on the magic spice of turmeric, with unique recipes to overcome the body's difficulty in absorbing the active ingredient, curcumin. Particular benefits are experienced by people and their pets with joint problems, as curcumin is a powerful and natural anti-inflammatory.
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Head Of GrowthAuddy Oct 2021 - Jan 2023London, GbAuddy Business Solutions marries technology with exceptional creativity and storytelling to fulfil podcasting solutions for our business clients in 3 ways:1) Internal podcasts, whereby we can restrict listening to employees or even certain teams and departments. Podcasting is fast becoming the internal communication medium of choice due to high engagement levels, unobtrusive consumption patterns and a less formal tone to bond with employees.2) Branded content, through the use of our award winning creative and production teams, we deliver powerful stories to amplify your brand to a wider audience.3) We build and represent consumer podcasts, market them and build advertising and sponsorship opportunities for brands wanting to connect with their audience through the power of audio. -
Board MemberSiinda Apr 2020 - Oct 2022Thalwil, Ch -
Ceo Uk & IrelandSpotzer Media Group Aug 2014 - Dec 2016Amsterdam, North Holland, NlSpotzer is a venture backed company which provides full service online marketing solutions to small and local businesses around the world.Based in Amsterdam, with offices in the UK, USA, Turkey and Australia our range of turnkey services help companies to build and maintain their online presence across the web. We build responsive websites, manage paid search and SEO to give SMEs the best exposure online and ultimately to drive quality leads to their business.We operate in 16 countries and currently looking to partner with resellers both small and large. Whether you are looking for a proven fulfilment partner for a single product like Google Adwords or you want to offer our entire portfolio of local products to your SMB customers, get in touch. -
Managing DirectorKrooter Limited (Funded By Hays Plc) Sep 2013 - Jul 2014London, England, GbKrooter is a new business start-up launched in response to changing consumer habits of how candidates search for jobs and the emerging self-serve economy of businesses. It is a SaaS platform for businesses to do their own recruitment, reliably and efficiently. The powerful algorithms aggregate data from all vacancies and learn over time which job boards deliver the best candidates for each type of role so businesses can attract, better candidates at a fraction of the cost. Krooter Limited is funded by Hays Plc, a stock-market listed recruitment company with a market value of c. £2 billion. Krooter launched separately from Hays and is now successfully being rolled into their core business. -
CeoAkesios Oct 2010 - Sep 2013Reading, Berkshire, GbAkesios, developed an award-winning ad platform for media owners and agencies to manage, fulfil, optimise and report on, digital ad products from SEM to pay per call in a scale way. In July 2013, SPOTZER MEDIA ACQUIRED PAID SEARCH PLATFORM FROM AKESIOS http://bit.ly/18UBqabThe platform and algorithms are heavily customisable to meet the needs of each publisher it works with. Typically Akesios work with publishers who are looking to sell and fulfil large volumes of campaigns often with small budgets, hence the focus Akesios has on the local space.SEM PlatformAn award-winning platform to manage SEM for local businesses. Not only can Ad-Direction manage thousands of campaigns with micro budgets in an automated way but it can also self optimise each campaign to deliver more phone calls for the end customer for their budget.Akesios operates with a number of publishers and agencies to manage their PPC programs for their customers.Supply Side PlatformsSite owners and publishers with large audiences are able to create custom products e.g. pay per click or pay per call programs, for other resellers to access. Akesios provide the APIs to receive and manage advertisers and the dashboards for resellers and end customers to view their performance. Akesios are the global operations and fulfilment partner for Skype’s Click-to-Call program. Demand Side PlatformsPublishers and resellers with access to large volumes of advertisers often need to go beyond SEM to acquire traffic. Akesios provides its ad serving capabilities to distribute customer ads to a wider distribution network, and yield manages the network to acquire the cheapest, converting traffic for the merchant. Often, we enable our reseller clients to create and own this wider distribution network.Akesios created and managed a pay per call network for a large YP publisher in the US. Bringing together 15 traffic sources and yield managing over 2m queries per hour. -
Co-Founder, Director & Principal ConsultantAkesios May 2007 - Oct 2010Reading, Berkshire, GbBen Barney is a founder member and Director of Akesios which was founded as a niche consultancy bringing to market new digital products for its clients in the UK and Europe. He was the lead consultant for a number of high profile projects.• Microsoft/Bing – Consulted on improving the relevance and monetisation of Bing Local, including making recommendations for content acquisitions.• eBay – Consulting on the development of the sales channels around the eBay AdCommerce pay per click product.• European Directories – Program Managing the launch of an SEM Product to be sold by the yellow pages sales people in the Netherlands, Sweden, Denmark, Finland, Austria, Poland, Czech Republic and Slovakia. Including managing the negotiations with a pan European SEM platform vendor and with Google.• European Directories – Program Manager for roll out of a new pay per call product using Skype across all markets as described above. Role included advising on commercial negotiations with Skype and productising the product into some thing which could achieve critical mass.• European Directories – Due Diligence on SEM agency acquisitions including leading a business turnaround project for one acquired agency. -
Client Services ManagerThomson Directories Nov 2002 - May 2007Farnborough, Hants, GbSetup the Partner Development and Business Development teams to grow revenues from existing media partners, affiliates and developing new partnerships.Responsible for managing the Google Reseller relationship, which at the time was the largest global AdWords reseller with 67,000 advertisers under management, plus securing distribution with Microsoft Bing and Yahoo plus a host of others.Created dedicated telesales team, account management and customer services to support the growth of WebFinder.com and AdWords sales. Built a dedicated channel to work with digital media agencies to resell WebFinder.• Responsible for syndication partnerships to increase traffic to our performance and subscription based advertisers (Over 70k customers)• Set up new team (5 people) to manage and optimise existing partnerships and acquire new partnerships• Clients included Orange, Tiscali, MSN, Yahoo and Google (plus over 100 tier 2 and 3 sites)• Grew Google AdWords reseller program at Thomsons from scratch to largest global reseller in 6 months• Grown partnership revenues from £10k per month to over £500k per month -
Senior Marketing Executive - InternetThomson Directories Sep 2000 - Nov 2002Farnborough, Hants, GbFull service internet marketing role, including communications, product management and defining strategy for the internet division of Thomson Directories.Founder member of Thomsons Internet Development Group which scoped out and built WebFinder.com, the UK's first local PPC search engine. -
Marketing ExecutiveThomas Eggar Church Adams Jun 1998 - Sep 2000Crawley, GbFull service marketing role including building the firms first website.
Ben Barney Skills
Ben Barney Education Details
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Harvard Business SchoolGeneral -
Newcastle UniversityMolecular Biology -
Crawley Business CollegeMarketing -
Marlborough CollegeBiology
Frequently Asked Questions about Ben Barney
What company does Ben Barney work for?
Ben Barney works for Tiktok
What is Ben Barney's role at the current company?
Ben Barney's current role is Channel Partnerships, EMEA.
What is Ben Barney's email address?
Ben Barney's email address is be****@****ios.com
What is Ben Barney's direct phone number?
Ben Barney's direct phone number is +4478180*****
What schools did Ben Barney attend?
Ben Barney attended Harvard Business School, Newcastle University, Crawley Business College, Marlborough College.
What are some of Ben Barney's interests?
Ben Barney has interest in Entrepreneurial Activities, Economic Empowerment, Search Engine Marketing, Internet Marketing Consulting, Golf.
What skills is Ben Barney known for?
Ben Barney has skills like Online Advertising, Sem, Lead Generation, Digital Marketing, Ppc, Online Marketing, Local Search, Strategy, Google Adwords, Business Development, Start Ups, New Business Development.
Who are Ben Barney's colleagues?
Ben Barney's colleagues are Anne Leonardo, Tora Brophy, Jessica Dickerson, Alexandros Giannakos, Xiao Wang, Alia Ali, Zancheng(Barry) Wang.
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