Ben Barrass Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

London, United Kingdom

Heading up the Data and Analytics team at Centaur Media, I am responsible for the planning and implementation of data strategy across all digital subscription products, editorial publications and events, conferences and exhibitions - for a brand portfolio that includes Econsultancy, Marketing Week, Creative Review, Festival of Marketing, The Lawyer and many other market leading titles. Leading a team of data analysts and system specialists, we integrate our audience and customer data throughout our marketing technology stack and visualisation systems to provide a seamless service for the group. We provide in-depth insight and analysis on business performance, and consultancy/business analyst services to transform internal processes such as automation, lead generation and subscriptions lifecycles.

London, United Kingdom

Econsultancy is home to the largest community of marketing and ecommerce professionals in the world. They turn to us for best practice guidance, insight, tips, capabilities and help in doing business better online.My role within the marketing department involves managing all aspects of marketing technology and the data that underpin all key team functions from eCRM, site analytics and email service providers through to a myriad of niche technology providers that approach us to showcase their services - most of which we run with live data, I own data, analytics and insight across all departments.

Joining in early 2003 to develop a bespoke CMS platform for employee benefits systems, I quickly moved to a more senior level achieving board status in 2005. Driving the development strategy through a number of joint ventures and huge market changes through this period, I have been responsible for everything technical including: web architecture, contract management/tendering, email/marketing service provision, web development, CRM, recruitment and staff management and operations/project management, as well as involvement in all aspects of business operation.Over these 9 years my passion for this business has led me to become a key strategy influencer, gaining Prince2 practitioner certification and Microsoft ASP.NET trained. My skill set has expanded to encompass a wealth of technologies including Sitecore CMS, data warehousing/SQL Server 2008, email marketing, behavioural targeting, customer profiling, affiliate network management and significant employee benefit market experience and understanding – key achievements over this period include:• Development of member database from 30k to now 1m+• Market leader in providing employee benefits to the NHS• Revenue generator for partners in excess of £20m per year• Multiple site deployments with experience in transitioning hosting providers• Bespoke CMS build to migration onto Sitecore CMS platform

Bristol, United Kingdom

Initially responsible for HTML development across Peugeot.co.uk, my role expanded in ASP, SQL Server and Coldfusion development, working within teams on development projects across a number of clients including Save the Children, the British Tourist Authority, Guinness, Orange, Adidas and Microsoft. • Lead/Team involvement in a number of client projects, from front end build, CMS/data driven application development through to web reporting• Representation at Board level during structural changes on behalf of all development teams (80+ staff)• Exposure to a multitude of techniques and involvement in deployment of a number of nationally advertised marketing campaigns/site launches

Master'S Degree, Digital Marketing Communications, Distinction

Ba(Hons), Business Studies

A Level

Education record