Ben Barta Email & Phone Number

London, Gb

London, England, Gb

London, Gb

Gram Games is a leading mobile gaming studio acquired by Zynga in 2018. As a member of a small marketing team, I am involved in the entire growth strategy of the company including user acquisition and re-engagement, geo expansion, ad tech integration and various long-term marketing initiatives.Duties include:Managing a substantial yearly budget via Google, Facebook, Ad networks and DSPsSoft-launching multiple prototypes and contributing to their road mapDeveloping creative testing framework, participating in the ideation processGlobal launching Merge Magic and scaling it to US top 30 grossing chartWorking with agencies on driving expansion and localization for APACResponsible for interviewing, training and managing internsCollaboration with BI team on in-house analytics platform improvementsSkills Gained: Prototyping, soft-launching and global launchParticipation in the industry-leading creative formulation, testing and iteration processLeading long-term planning and execution with top advertising partnersThe management of large scale retargeting with ongoing incrementality testingContent localization process and game publishing in APAC

San Francisco, California, Us

Zynga, a leading games and technology company was founded in 2007. Working as a User Acquisition Manager, I was responsible for managing large-scale advertising campaigns as well as taking charge of fraud detection and prevention for CSR 2, Zynga Poker and Words with Friends 2. Duties included:Focused on driving growth via ad-networks and DSPsLeading, creation and planning of mobile marketing campaignsAnalysing the effectiveness of campaigns based on priorities, performance metrics, and budgets Identifying new partners and while developing the relationship with existing partnersLeading the entire fraud prevention project saving the business millions of dollarsCoordinating internally with product development and graphics teamsActing as a key stakeholder in ad tech marketing toolsDeveloping innovation through our media activity and ensuring we continue to launch media firstsSkills Gained:Experience in creating, structuring and managing mobile user acquisition campaignsExperience in segmenting first party data to drive campaignsExpert knowledge with mobile attribution technologyFull understanding of mobile fraud techniques and methodologies to reduce exposureAbility to deconstruct user funnels and identify areas for optimisationStrong ability with: data visualisation tools (Power BI), Tableau, SQL and Vertica.

London, England, Gb

Somo is a full-service mobile solution provider; supporting clients and providing strategy, media planning and buying, big data analytics, and are experts in the complex art of mobile technology. The key remit of this role was to plan, implement, and deliver App Store Optimisation campaigns with a view to increasing app visibility and engagement.Duties included:Building up and managing the App Store Optimisation teamContributing to RFP's and, campaign plans and pitchesLiasing with clients about app development plans and roadmapManagement of monthly/bi-weekly reports about the effectiveness of keyword performanceProviding a deep analysis and insight into ASO campaigns then present the findings to stakeholdersSkills gained:Online advertising & performance marketing principlesAd tracking & targetingSEO and App store optimisation skillsCampaign planning and executionAccount Management skills - Client facing dutiesBusiness Development skillsCoordination with outside agenciesBudget planning

London, England, Gb

Redbox Mobile specialise in paid (Pay-Per-Click) and organic App Store search (App Store Optimisation) globally. The role consisted of working with Apple Search Ads and Google AdWords on a daily basis for a wide range of clients as well as the creation of data-driven App Store Optimisation campaigns.Duties included:Keyword research, keyword grouping and targetingApple Search Ads and Google Adwords campaign optimisationSourcing data from several platforms and collating it into presentationsManagement of monthly reports about the effectiveness of app performanceContributing to the on-going development of all digital marketing, including social media, email, and websiteProviding a deep analysis of campaign success then present the findings and suggestions to relevant departments/ stakeholdersSkills gained:PPC - Google AdWords and Apple Search AdsWeb development and app store optimisation skillsiTunes Connect, Google Play ConsoleAdministrational skills

Au

Sneakers Direct is a growing sports retailer chain, headquartered in Sydney, Australia. As a Marketing Specialist, I was responsible for stock management, social media activity, and the creation of a promotional strategy.Duties Included:Coordination any change regarding in-store layout adapting to changing needsConceptualization of advertising content Sales figures analysis, customer segmentationAssisted in the creation and maintenance of a social media account Introduced e-mail loyalty platform to develop customer relationship management.Skills Gained:This role helped me better understand the Australian market and develop confidence and insight into an international business environment

Master'S Degree, Strategic Management And Marketing

Bachelor'S Degree, International Management And Business