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• Hands-on manager of product research, design, and marketing.• Principal pre-seed market researcher and designer for startups that have secured over $100M in VC funding.• Creator of new digital products for media, finance, healthcare, and retail for over two decades.
Freelance
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Director Of Product DesignFreelanceNew York, Ny, Us
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Director Of Product Design / Principal Creative DirectorFreelance 2015 - PresentDirector of research, product design, engineering, and omnichannel marketing projects for agencies and clients in cultural tourism, fashion, finance, media, retail, and software. Oversaw project roadmaps, scope, and status. Led discovery, needs assessment, and competitive analysis. Defined product requirements and user stories. • Guided research, UX design, and data visualization teams on projects for Microsoft and Charter Communications. • Redesigned People.com’s red carpet event marketing and site experience for phone, social, and video users. • Architected new product features for the fashion ecommerce platform NuOrder and Moody's Analytics. • Designed product launch keynote presentations and digital marketing for Facebook's yearly F8 conference. • Wrote strategic whitepapers for Amazon evaluating the reporting dashboard used by its largest sellers. • Led an omnichannel marketing redesign for the landmark John Street Methodist Church and Museum that increased its Web site's monthly active users by 400%, its Google rank to #1, and its major event attendance by 200% YoY.
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Creative Director / Senior Director, Innovation DesignNorthwestern Mutual 2022 - 2023Milwaukee, Wi, UsDirector overseeing product design, brand design, marketing creative, and day-to-day product management for crypto, personal finance, and wellness startups developed in an innovation lab. Supervised third-party vendors including design firms and remote engineering teams. Planned and implemented market research tests and analytics. • As the studio's first hire, oversaw the launch of three stealth R&D products within the first year. • Presented demos at roadshows and conventions, garnering interest from Web3 influencers and The Boston Globe. • Invented new crypto wallet authentication and ledger design patterns that sped up onboarding conversion times. -
Director Of Ux DesignRedesign Health 2020 - 2020New York, New York, UsDirector of experience design for all digital products created at a healthcare startup incubator. • Created the alpha product that won MedArrive, which has raised $40M in VC funding, its first hospital partners. • Designed a marketing campaign for Springtide that drove enough demand for it to quadruple its clinic locations. • Led design ideation for in-home healthcare startup DUOS, which now has 100 employees and $33M in VC funding. -
Senior Ux Designer / Art DirectorAd:60 Digital Agency 2019 - 2020Brooklyn, New York, UsClient-facing director of research and design teams for a digital product development firm specializing in FinTech. Scripted and ran qualitative, quantitative, and price testing studies to define market fit for new banking and insurance startups. Managed project scope, technical specs, and timelines from pitch to implementation. • Oversaw product definition, UX, UI, and usability testing for trading apps and Web sites for MoneyLion and Nadex. • Created the name, branding, app concepts, and pitch deck for Onaroll, which just completed a Series A funding round. -
Experience DesignerYahoo 2016 - 2017Sunnyvale, Ca, UsSenior creative director and product designer for R&D projects in news and consumer finance. • Conceived and prototyped next-generation mobile video app features using Principle and Origami. • Designed live sports commentary transcription and sharing concepts for Yahoo Sports. • Created speculative brand directions, storyboards, and wireframes for Yahoo's first personal finance app, Tanda. -
Ui/Ux DesignerThe Seattle Times 2014 - 2015Seattle, Wa, UsLead UI/UX designer. Overhauled UX documentation, analytics, usability testing, and A/B testing processes. • Worked on a complete Web redesign that yielded a 20% traffic increase YoY and increased subscriptions. • Fully redesigned and launched The Seattle Times’ mobile app for iPhone and iPad in two months. -
Senior Interaction Designer / Art DirectorThe Wall Street Journal 2012 - 2013New York, Ny, UsLead market data designer for The Wall Street Journal. Member of Special Projects and wsj.com redesign teams. Developed site prototypes, scripted user surveys, and conducted usability testing sessions. • Researched, branded, and tested new digital products including social networks and file storage tools. • Designed the first mobile Web site for The Wall Street Journal’s Portfolio product. -
Ui/Ux DesignerFreelance 2005 - 2012Designed and coded e-commerce sites. Created digital and print marketing materials. Performed client-facing roles for marketing agencies and development firms needing an authority on both design and front-end code. • Art-directed a nationally influential style guide for the NYC Department of Education’s teacher data reports. • Helped leading digital agency Converseon double its affiliate client list as its sole custom advertising designer. • Crafted e-mail newsletters for Omnicom Group delivering twice the average percentage of click-throughs. • Designed and developed e-commerce sites for CommonMind, leading some to six-fold revenue increases. • Created digital ads, print ads, and e-mail promotions for magazines including GQ, Vogue, and Wired. • Constructed blogs, microsites, e-mail newsletters, banner ads, and print ads for Hilton, Mikasa, and Palm.
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Graphic Designer And It AssistantNiche Media 2003 - 2004New York, Ny, UsManaged four Web sites for the luxury magazines Hamptons, Gotham, Aspen Peak, and Los Angeles Confidential. Designed print ads for brands including Cole Haan and St. Regis Hotels. • Produced designs that enabled sales staff to convert one-page, one-time Hamptons magazine promotions for Piaget and Procter & Gamble into multi-page weekly features, creating steady revenue streams.• With only one co-worker, proofed over 10,000 advertising and editorial pages in a single year.
Ben Beverly Skills
Ben Beverly Education Details
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Indiana University BloomingtonGraduate-Level Coursework -
University Of Tennessee, KnoxvilleBachelor Of Arts (B.A.)
Frequently Asked Questions about Ben Beverly
What company does Ben Beverly work for?
Ben Beverly works for Freelance
What is Ben Beverly's role at the current company?
Ben Beverly's current role is Director of Product Design.
What is Ben Beverly's email address?
Ben Beverly's email address is be****@****ben.com
What schools did Ben Beverly attend?
Ben Beverly attended Indiana University Bloomington, University Of Tennessee, Knoxville.
What are some of Ben Beverly's interests?
Ben Beverly has interest in Poverty Alleviation.
What skills is Ben Beverly known for?
Ben Beverly has skills like Adobe Analytics, Adobe Creative Suite, Advertising, After Effects, Agile And Waterfall Methodologies, Art Direction, Bootstrap, Branding And Identity, Css, Design, Digital Marketing, Dreamweaver.
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