Ben Jones Email and Phone Number
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🚀 About Me: Transforming Brands, Building VenturesHey there! I'm Ben Jones, a seasoned Brand Marketing Director with a knack for shaping cross-platform marketing strategy and driving exponential growth. Armed with a Cornell MBA and over 20 years of expertise, I've been the driving force behind both emerging and established brands, carving out their unique identities in the market.🌐 Global Vision, Strategic LeadershipAs a brand marketing expert, I've successfully led teams and crafted marketing strategies at Blue Cross Blue Shield Association, managing a system of 36 companies with over 100 million members. My knack for leveraging data-driven campaigns and creating centralized marketing centers of excellence has consistently delivered impactful and cohesive national brand presences.🚀 E-Commerce TrailblazerIn addition to my corporate journey, I'm the proud founder of Long Tie Store, an e-commerce venture I nurtured from its inception to a 7-digit cumulative revenue generator. My e-commerce expertise extends to platforms like Amazon, eBay, and Walmart.com, where I've not only optimized listings but also honed in on effective paid advertising strategies, resulting in impressive conversion rates.🤝 People Leader and InnovatorBeing a strong people leader, I've built and led successful marketing teams, raising $4M in annual funding and overseeing a $5M creative/production budget at Blue Cross Blue Shield. As an Associate Marketing Manager at Storck USA, I spearheaded innovative strategies for the Werther’s Original brand, driving growth in new ventures and channels.🌟 Let's Connect and Elevate TogetherMy journey reflects a passion for transforming challenges into opportunities, and I'm always on the lookout for exciting projects and collaborations. Whether you're interested in discussing marketing strategies, e-commerce ventures, or just want to connect, I'm just a message away. Let's elevate our networks and make an impact together!Connect with me here: LinkedIn📧 Reach out at benjaminbjones@gmail.com | 📞 (312) 498-2559Looking forward to connecting with fellow enthusiasts, innovators, and game-changers! 🚀✨
Freelance
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FreelanceIdaho, United States
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Head Of Digital Marketing / Ecommerce Operations And FounderLong Tie Store Jul 2011 - PresentLaunch and grow a consumer textile brand from concept into a profitable e-commerce business with $500k+ annual revenue. Manage all aspects of brand and business operations related to online marketing strategy, sales, product development, and growth. Leverage corporate marketing background to strategically position and differentiate the brand among target consumers online. Develop the e-commerce website and store presence across Amazon, Shopify, and eBay. Lead development of branded marketing content, product copy, and assets used across the website, social media, and online sales channels. Create, test, and optimize email marketing and paid advertising campaigns using Google, Bing, and Facebook Ad tools. Improved Amazon Ads return on ad spend from 1.2 up to over 4.0.
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B2B Content Marketing, Fidelity Workplace Consulting (Contract)Fidelity Investments Aug 2022 - Apr 2023Boston, Ma, UsCrafted online marketing strategy and execution for Fidelity Workplace Consulting.Built communications and engagement plans to drive positive outcomes and reduce friction points.Collaborated with clients to create strategic partnerships on social media to showcase success stories from Fidelity Workplace Consulting engagements.Led internal social media ambassador program for Fidelity Workplace Consulting. Grew membership of internal ambassadors by 3x in less than one year.Designed comprehensive social media marketing strategies, including content development, communication hierarchy, and personalization.Architected and optimized omnichannel client engagement programs and go-to-market strategies.Developed social media content and strategy to drive client leads and expand client engagements. -
Director, Consumer Marketing And AdvertisingBlue Cross Blue Shield Association Mar 2014 - Dec 2017Chicago, Il, UsHeld multiple roles shaping brand positioning, messaging, and consumer marketing strategy for a multibillion-dollar organization comprised of 36 independent BCBS companies with 105M customer nationwide. Focused on unifying the brand vision, positioning, and multi-channel marketing approach across individual organizations under the national BCBS umbrella. Managed a team of 18 marketing staff and a multimillion-dollar creative budget. Utilized brand research to develop data-driven integrated marketing campaigns and marketing communication strategies, including naming standards, brand guidelines, media placement, and creative strategy. Created a centralized marketing center of excellence to maintain a cohesive brand presence while honoring unique identity of each market. Managed the relationship with a third-party agency, overseeing creative efforts related to asset production, campaign creation, and internal brand training. Developed and tested new marketing materials with emphasis on quality, consistency, and cost savings. Raised millions in funding to support creative and production costs. -
Senior Manager, Consumer Marketing And AdvertisingBlue Cross Blue Shield Association Mar 2013 - Mar 2014Chicago, Il, Us
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Manager, Consumer Marketing And AdvertisingBlue Cross Blue Shield Association Mar 2012 - Mar 2013Chicago, Il, Us
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Associate Marketing Manager - Brand Management And InnovationStorck Usa, L.P. Jul 2010 - Jul 2011Chicago, Illinois, UsLed marketing strategy for the rapidly growing Werther’s Original Sugar Free portfolio, as well as innovation planning for the broader Storck USA business. Worked with media and advertising partners to rethink marketing plans, sales narrative, and identify non-traditional distribution channels to drive growth. Repositioned the brand to compete with larger competitors by reshaping the sales story for individual accounts. Partnered with corporate innovation lead in Germany to develop and launch new products. Collaborated with co-packing suppliers to negotiate production and supply chain contracts. Expanded distribution of Werther's Sugar Free by over 20% in one year. -
Associate Brand Manager, Consumer InsightsConagra Brands Jul 2009 - Jul 2010Chicago, Illinois, UsGuided marketing communications for ConAgra brands (Hunt’s, Manwich, Ro*tel, Swiss Miss, Peter Pan Peanut Butter) as part of the General Management Rotational Program. Drove brand planning through development of marketing and positioning strategies, consumer promotions, competitive analysis, packaging development, and in-store support. Designed and executed data analytics to identify growth targets for each brand, working with internal teams to define marketing approach based on consumer behaviors, segments, and scanning data. Drove millions in incremental revenue by creating data-driven plans to increase market share at top retail accounts. Developed and tested television campaigns across multiple brands and product lines. -
Assistant Brand Manager, Swiss Miss Cocoa And Peter Pan Peanut ButterConagra Brands Jul 2008 - Jul 2009Chicago, Illinois, Us
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Mba Brand Marketing Intern - Swiss Miss CocoaConagra Brands Jun 2007 - Aug 2007Chicago, Illinois, Us
Ben Jones Skills
Ben Jones Education Details
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Cornell Johnson Graduate School Of ManagementStrategic Brand Management -
Brigham Young UniversityMarketing Management
Frequently Asked Questions about Ben Jones
What company does Ben Jones work for?
Ben Jones works for Freelance
What is Ben Jones's role at the current company?
Ben Jones's current role is Growth Marketer | Cornell MBA | e-Commerce Founder | Transforming Brands and Driving Revenue.
What is Ben Jones's email address?
Ben Jones's email address is be****@****ail.com
What is Ben Jones's direct phone number?
Ben Jones's direct phone number is +131249*****
What schools did Ben Jones attend?
Ben Jones attended Cornell Johnson Graduate School Of Management, Brigham Young University.
What skills is Ben Jones known for?
Ben Jones has skills like Brand Management, Marketing Strategy, Customer Insight, Marketing Research, Market Research, Financial Analysis, Competitive Analysis, Analytics, Marketing Management, Crm, Cross Functional Team Leadership, Consumer Products.
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