Ben Blythe Email & Phone Number

Phoenix, Az, Us

Nurture, engage, and delight folks and families excited about their new home dreams.

Chandler, Arizona, Us

Leadership• Managed a team of up to 9 designers and marketers, including offshore workers.• Lead campaign planning and promotional marketing by creating planning briefs used across the enterprise and every marketing channel.• Lead a total site translation and optimization into Spanish, bringing together every department in SB and multiple hispanophone speakers from diverse cultures.• Helped guide the team to a fully remote staff, keeping employees safe effectively.Paid Advertising• Managed a team responsible for more than $1.5mm of monthly spend.• Lead the team in driving 6x ROAS across the enterprise partly by launching PMAX ads.• Reorganized the structure and bidding strategy of our Google Ads account.• Expanded Bing ads, and leveraged affiliate partners to expand our Yahoo presence.Sponsorship Programs• Managed major sponsor partnerships, including Joe Rogan, NASCAR, & IronMan.• Designed and implemented live activations on shoestring budgets.• Designed and implemented successful digital activations driving 20k qualified contacts.• Helped develop the “You’ll Love Us Because We’re Easy” Campaign for 2023.Reputation Management• Increased average company review score on every major CSat platform.• Helped transform the call center from a contact grindhouse to a lead based sales team.Direct, Email, and SMS Marketing• Transformed culture from relying on “spray and pray” email blasts, to targeted segments.• Helped the company cope with post iOS and Google privacy changes.• Lead a technical migration of our email service provider including 1.2mm contacts.• Launched an SMS marketing program and developed the company’s SMS “voice”.• Managed direct mail program using Acxiom and Epsilon data with over 1mm sends.SEO• Grew organic traffic by 38% using schema, Core Web Vitals, and site optimization.• Improved share of voice by 20% during period of decreased demand.• Implemented landing pages to drive contacts, and significantly reduce bounce rates.

Scottsdale, Az, Us

● Used automation & templating to bring nearly all outsourced marketing programs intointernal management, driving down costs and increasing personalization.● Provided twice-weekly profitability reports and forecasts to the business owners;including top line revenue, manufacturing costs, distribution costs, and marketing costs.● Directed new content and higher shipping standards to improve conversion rate onWhishBody.com by 56% organically, while saving on shipping costs.● Created 20% sales growth while reducing spend, all during an economic downturn.● Managed Amazon relationship from tip to tail, including FBA, PPC, & product data.● Managed Amazon Registered Brand content, including A+ Content and Amazon Stores.● Reduced Amazon PPC advertising ACoS by 40%, while increasing revenue by 10%.● Managed supply chain and distribution partners, including FBA and 3PLs.● Increased average Amazon product review rating by 1.5 stars.● Created email broadcasts, automated customer journeys, & managed content.● Managed Google Ads & Bing Ads, reducing costs by 10% & increased sales by 20%.● Helped manage our social media presence, including contracted influencers and writers.● Created custom reports using Google Analytics and Shopify to assist our PR program.● Managed the flagship site WhishBody.com on the Shopify platform.

Phoenix, Arizona, Us

● Created several highly profitable marketplace relationships; Amazon, eBay, Walmart.● Managed & mentored 4 marketplace managers.● Developed an aggressive PPC program inside our marketplace channels.● Managed relationships, promotions, & subsidized discounts via eBay & Walmart.● Developed email campaigns to transition customers from costly marketing funnels.● Organized & interpreted the performance of 40,000 SKUs across multiple channels.● Assisted in planning, launching & coordinating promotions with site & 900+ stores.● Created landing pages using Cold Fusion, CSS, & HTML.● Developed performance reports using CFQUERY, SQL, & Google Docs.● Winner of 2014 President’s Club award for distinguished performance.

Chico, Ca, Us

● Started my career in the company as an entry level Inside Sales Representative (ISR).● Managed a 30 person team of ISRs at various stages of development.● Promoted from call center to data driven marketing/merchandising departments.● Grew monthly affiliate revenue from $100,000 per month, to $700,000 per month.● Managed affiliate program nominated for Linkshare’s Publisher’s Choice Award in 2008.● Used SEO & new category structures to help pull the site out of a “Google Penalty Box”.Major acquisition, growing pain layoffs, Google SEO-penalty boxes, building a warehouse, building a building, and then rebuilding a warehouse again; I saw so much there and was honored to have participated in what the company has become. When I left Build.com I was managing several high end HVAC brands, as well as developing new manufacturer relationships. I would manage projects for Data Clerks related to my brand portfolio as well as building landing pages.

Sort, bag, bake, and clean up after the only bagel bakery in Chico. Our customers ranged from executives to high school kids and it was important to match everyone's needs. Brooklyn Bridge put a high emphasis on the community aspect of the restaurant and strove for each employee to remember the first name of regulars and their preferred meal. As an employee you were expected to be able to do it all; bake, clean up, work the line for bagel sandwhiches, and sell sell sell at the register.

Manage and maintain the Walk-In Center, where clients would be seen and where events would be held. Host and coordinate at least one event a month at the walk in center and work with Butte County Department of Behavioral Health to organize numerous outreach programs throughout the year.