Client consulting experience has includedPayPal:Implemented Amplitude analytics on the primary website, managing the taxonomy for accurate data capture. Conducted customer behavior analysis and provided data-driven optimization recommendations. Collaborated with cross-functional teams for A/B testing, and created dashboards for KPI tracking. Implemented data governance best practices for privacy compliance.Pokémon International:Designed and set up ecommerce analytics using Google Analytics 360, utilizing enhanced ecommerce features for accurate tracking. Conducted A/B and multivariate testing for optimization, and developed a roadmap for implementation. Collaborated with cross-functional teams and created custom reports and dashboards for KPI tracking and performance monitoring.The Home Depot:Architected and implemented Amperity CDP, creating a comprehensive customer view to support data-driven marketing strategies. Designed and managed the CDP architecture, collaborating with cross-functional teams to ensure data accuracy and consistency. Developed a roadmap for CDP implementation, including data ingestion, processing, and activation. Designed the ingestion and measurement of additional data sources by building SQL queries to extract, transform, and load data accurately.Hawaiian AirlinesArchitected and implemented Redpoint MDM and RPI, integrating customer data from multiple sources to create a unified view of the customer. Designed and managed the CDP architecture, collaborating with cross-functional teams to ensure data accuracy and consistency. Developed a roadmap for CDP implementation, including data ingestion, processing, activation, and analytics. Leveraged comprehensive SQL queries to create personalization attributes needed for loyalty program campaigns. Set up segmentation and created custom attributes necessary for personalization

As an instructor and mentor to UW students, I create and maintain course curriculum that focuses on digital marketing, marketing technology, customer data, and analytics-driven decision-making best practices. My instruction includes driving and optimizing results from experimentation and A/B and multivariate testing, core statistical analysis concepts, deriving insights from customer data sets, and using analytics platforms such as Segment, Amplitude, other CDPs, Google Analytics, Google Tag Manager, Tableau, PowerBI, and more. I also teach students how to bring clarity to high impact business questions through best practices of analytics, testing, and optimization.

Led and launched the development and implementation of Zillow Group’s first Account Based Marketing (ABM) program within their Rentals Marketing group. Built & launched the related digital marketing analytics & personalization strategy, while orchestrating implementation across analytics, finance, sales and technology operations. Built & implemented analytics to report on ABM business and revenue impact. Was responsible for all aspects of ABM strategy & personalization enablement including building and implementing account prioritization algorithms, data enrichment and integration with Zillow Group’s marketing technology platforms.

Oversaw Starbucks’ Global Marketing Technology & Personalization Innovation team, responsible for the development and delivery of new data-driven personalized marketing capabilities & experiences. Led cross-functional teams and initiatives as the business owner of digital customer experience and marketing projects. Worked closely with Analytics, Data Science, IT, and Marketing Operations teams as well as 3rd party vendors to develop and deliver on strategic product roadmaps aligned to data driven customer insights.

Directed the agency's data & analytics teams as well and managed client account relationships as part of the agency leadership team. Led the development and implementation of integrated campaign analytics strategies that produce measurable results and impactful campaign insights.Oversight included digital marketing analytics, data science, and campaign and website optimization teams for all Microsoft & T-Mobile accounts including, T-Mobile, Microsoft Research & AI, Skype, Windows, Dynamics, Office 365, Xbox, Surface & Devices.

A high intensity period of my career working with an amazing team as part of the startup company's executive team. I came away having learned an incredible amount about product analytics, UX, predictive modeling, and lean startups. Company was acquired by Porch.

Drove an expansive marketing strategy project to identify and redefine the way that global advertising campaigns are landed in-market, and marketing content is produced globally.Provided leadership to Microsoft clients by driving the business requirements definition, execution strategy, personae development, overall UX development of a new social media analytics tool. Managed stakeholder relationships across numerous Microsoft divisions including, Office, Bing, CMG, STB, and DPE.Led a high-level marketing strategy project working with the client’s various US market segment business leads and product marketing managers to identify and quantify $350M in top revenue growth opportunities.

Managed project teams of consultants. Developed M&A discovery & analysis, commercial retail real estate location strategy and analysis and provided strategic direction for a variety of other projects. Clients included DAI (Parent company of Subway) and Weiss Multi-Strategy Partners ($4B+ Hedge Fund)

Managed feasibility analysis, financial modeling and contract negotiations for the acquisition of a variety of real estate assets including value-add and distressed multifamily properties.Acquired, designed and managed the renovation of a 500-year-old residence adjacent to a historically significant medieval castle in Southwestern France which is now operating as a successful luxury vacation rental property.

Led the company in defining strategic direction and marketing strategies. Successfully oversaw the company’s project teams and third-party consultants to drive the acquisition, development and sale of more than $25M in commercial real estate investments.

Provided management consulting services to Fortune 500 companies in the Financial Services industry including Wells Fargo, VISA, and Washington Mutual. Worked closely with Accenture Partners and Senior Managers on business development initiatives.