Business and marketing strategy to grow Monthly Active Users, Subscribers and Revenue in North America.

Strategy and operations for user growth globally.

Leading market strategy and operations, focused on user growth in North America.

Built global team to collect and analyze marketing performance data in order to optimize current performance and forecast future returns.

- Build team of analysts responsible for all customer marketing analysis at J.Crew Group. Team responsibilities include customer segmentation, trend analysis, forecasting, dashboarding, campaign design and optimization, and presenting profitable opportunities.- Define customer strategy roadmap including growth opportunities, omnichannel marketing execution plans, technology stack, capital investment and cross-functional organization.- Product owner for email service re-platform; 8x return on capital investment.- Product owner for first triggered marketing programs; led to multi-million dollar incremental net sales.- Product owner for customer data hub, including: data warehouse/CRM, master data management, and data lake; estimated 10x return on capital investment.- Product owner for personalization at retail point-of-sale; estimated 3.5x return on capital investment.- Developed process to predict email unsubscribers and adjust treatment; resulted in 53% decrease in opt outs.

Blue State Digital is a digital marketing agency, specializing in grassroots organization with measurable results for political advocacy, non-profit organizations and brands.Notable clients included American Red Cross, Animal Planet/Discovery Networks, Democratic National Committee/BarackObama.com, Ford Motor Company, Microsoft, United Way, US Olympic Committee, Major League Soccer, The Nature Conservancy and Vogue Magazine. - Defined digital strategy for top BSD clients.- Defined processes to implement and maintain web analytics data for BSD's entire portfolio of clients. - Defined measurable, quantitative goals for our clients and facilitated the reporting against those goals.- Iteratively optimized clients' pages and campaigns -- via A/B and serial testing -- to exceed revenue goals for almost all clients within the portfolio, particularly in the 4th quarter of consecutive years.- Hired and trained an Analytics team of five Analysts within two years with the goal of tracking and optimizing towards our clients' quantitative goals.See more info here:- http://www.bluestatedigital.com- http://www.bluestatedigital.com/blog/entry/design-and-analytics-redesigning-the-nature-conservancy-homepage/

- Combined 3rd party and Google internal data to recommend marketing strategies for Google's top Entertainment, Tech and Retail partners. - Analyzed data sets to identify missed opportunity for clients. - Outlined implementation plans and managed implementation. Typical implementations included national display advertising tests, A/B and multivariate site tests and media mix optimizations.- Created turn-key solutions and trainings for a sales team of 200+ to scale valuable analyses.- Prior positions at Google include: -- Relationship Manager (Aug '07 - April '08) -- AdWords Coordinator (Aug '06 - Aug '07)