Marketing Team Lead
Developed and maintained the paid and organic marketing campaigns, web presence, and online reputation for multiple orthopedic brands under HOPCo. Managed and reported on all digital metrics for HOPCo and their practices across 6 states and hundreds of clinical locations.Designed and maintained Wordpress websites, Google search, display & video campaigns, Meta and Linkedin organic and paid strategies, email marketing with Salesforce Marketing Cloud, and programmatic video and display campaigns on The Trade Desk inventory.Improved the online reputation of HOPCo and all partner brands on Google, Healthgrades, Vitals, and WebMD.