Digital Marketing Manager
Dubai
I am the Digital Marketing Manager for an international developer based in Abu Dhabi.In my role I am responsible for :• Developing and growing the Eagle Hills Digital team in the UAE and abroad.• CMS evaluation for a consolidation project and online sales centre.• Managing digital executives and social media managers in the UAE and abroad (x 8 employees).• Devising and presenting strategies to the CEO to improve UX, drive online traffic and leads for each project, and create cross selling opportunities.• Improving and reducing the cost of daily digital management: online consolidation project.• Budgeting, developing and managing digital marketing campaigns. Budget for 2015: 1.6million USD• Overseeing the social media strategy for each project.• Evaluating customer research, market conditions and competitor data.• Setting up of a command centre that overlooks Social Media, PR and CRM in an effort to better serve our customers and potential investors by moving away from traditional CRM to Social CRM.• Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.I work closely with developers, architects, interior designers, legal, traditional marketing teams..all based in our various offices in Africa, Europe and the Middle East.