Ceo
San Francisco, Us
Collaboratively conceived, wrote, published, and marketed "The Start-Up of You" with Reid Hoffman. The book won critical acclaim from magazines like Fortune and The Economist and from people such as Steven Johnson, Michael Bloomberg, Mark Cuban, Andrew Ross Sorkin, Gayle King, and others. It also achieved sustained commercial success (#1 New York Times bestseller). Over two years of full-time work, the highlights include:* Collaboratively conceived the thesis and key supporting ideas of the Start-Up of You that formed a 100 page book proposal.* Pitched major publishers in-person in New York with our agent, drove decisions on the auction process, engaged in extended negotiations with our preferred bidder, and ultimately sold worldwide rights to Crown Publishing Group.* Drafted with Reid more than 120,000 words of original content, iterated through hundreds of drafts of chapters, assimilated and incorporated feedback from dozens of early readers, and -- collaboratively with Reid and our tireless editor -- assembled it all into a final coherent book.* Led decision making on a range of internal publishing decisions including galley design, artwork, blurbs, audiobook, foreign rights in a dozen countries, publication schedule, excerpt rights, etc.* Developed a marketing plan, staffed and budgeted the campaign, and directed dozens of initiatives including the processing of bulk orders, a video trailer that now has over 700k views, social media outreach, mainstream media publicity, original editorial, speaking engagements, and online community development. Worked with a talented team across a range of entities including LinkedIn and Greylock who helped plan and execute all of the above and more.* Worked closely with Reid on other projects throughout.