Ben Caster

Ben Caster Email and Phone Number

Technology Marketing & Product Management Leader @ Traclogik
farnham, surrey, united kingdom
Ben Caster's Location
Winchfield, England, United Kingdom, United Kingdom
Ben Caster's Contact Details

Ben Caster personal email

n/a
About Ben Caster

Highly motivated, adaptable and pragmatic marketing professional with 10 years’ experience and a track record of delivering results within B2B technology companies. I hold a first-class MBA and possess a broad range of marketing management and product management skills together with proven team leadership and commercial ability.

Ben Caster's Current Company Details
Traclogik

Traclogik

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Technology Marketing & Product Management Leader
farnham, surrey, united kingdom
Website:
traclogik.co.uk
Employees:
2
Ben Caster Work Experience Details
  • Traclogik
    Business Development
    Traclogik Jun 2017 - Present
    Surrey, United Kingdom
    TracLogik is a provider of industry leading products & services for asset location. TracLogik’s solutions combine best-of-breed hardware across multiple technologies including GPS, Bluetooth Low Energy (BLE), RFiD & WiFI. The TracLogik unified control centre provides a singular view regardless of the technology deployed. This enables better business outcomes and the achievement of a substantial return on investment to industries including healthcare, local government, logistics, plant hire… Show more TracLogik is a provider of industry leading products & services for asset location. TracLogik’s solutions combine best-of-breed hardware across multiple technologies including GPS, Bluetooth Low Energy (BLE), RFiD & WiFI. The TracLogik unified control centre provides a singular view regardless of the technology deployed. This enables better business outcomes and the achievement of a substantial return on investment to industries including healthcare, local government, logistics, plant hire, manufacturing & airports. In addition to asset location and tracking, the TracLogik Control Centre also provides time and attendance tracking and management and a remote task management solution that enables businesses to manage and communicate schedules to field operatives, automate and log maintenance visits and improve productivity through attendance monitoring. The success of TracLogik is due to the flexible approach offered to customers. Each customer has a unique set of challenges and requirements and so each TracLogik deployment is customised to these requirements. The resulting solution neatly fits the customer requirements and immediately delivers a significant return on investment. Show less
  • Kindred Rm
    Marketing
    Kindred Rm Oct 2012 - May 2017
    Kindred RM is a marketing technology business providing a SaaS based content monetisation solution to publishing industry customers. Additionally, marketplace, ecommerce and marketing campaign services are provided to brand advertising customers. From inception a few years ago Kindred now services some of the UK's leading publishers and online communities with an innovative brand marketing and content management platform.
  • Henley Business School
    Full Time Executive Mba Programme Member
    Henley Business School Sep 2011 - Apr 2013
    Henley On Thames
    Full time executive MBA from the triple-accredited Henley Business School, UK, ranked 34th in the World, 8th in Europe and 2nd in the UK in the 2014 Economist ‘Which MBA?’ World Rankings. The Henley MBA programme is designed for practising and experienced managers looking to stretch and grow their own leadership potential and talent. Highlights include: • China SME Consulting – Working via local VC connectors with high growth SMEs in Shanghai to develop strategic… Show more Full time executive MBA from the triple-accredited Henley Business School, UK, ranked 34th in the World, 8th in Europe and 2nd in the UK in the 2014 Economist ‘Which MBA?’ World Rankings. The Henley MBA programme is designed for practising and experienced managers looking to stretch and grow their own leadership potential and talent. Highlights include: • China SME Consulting – Working via local VC connectors with high growth SMEs in Shanghai to develop strategic direction and expansion opportunities.• UK Start-up Consulting – supporting a UK technology start-up – full strategic critical assessment and business plan. • South Africa NGO Consulting - working to measure organisational reputation between the Allan Gray Orbis Foundation, who invest to promote progress in Southern Africa through entrepreneurship, and its student beneficiaries, leading to fundamental changes in the way the foundation works with its beneficiaries. • Master's Thesis - A quantitative and qualitative study of factors affecting propensity to purchase in a social and community context. • Graduated with Distinction and awarded a class prize. Show less
  • Videocall Ltd
    Marketing Manager
    Videocall Ltd Apr 2008 - Sep 2011
    Camberley, Surrey
    Videocall is a leading immersive telepresence, telepresence, video conferencing and unified communications service provider and systems integrator providing video communication and collaboration services to leading organisations throughout the world. Videocall provides bespoke solutions including personal and immersive telepresence, high definition video conferencing, unified communications, desktop videoconferencing & video enabled networks underpinned by a global, cloud based, video managed… Show more Videocall is a leading immersive telepresence, telepresence, video conferencing and unified communications service provider and systems integrator providing video communication and collaboration services to leading organisations throughout the world. Videocall provides bespoke solutions including personal and immersive telepresence, high definition video conferencing, unified communications, desktop videoconferencing & video enabled networks underpinned by a global, cloud based, video managed service portfolio designed to give an unprecedented user experience.Strategic development of the company’s marketing plan, working with the Sales Director to support sales growth targets including budget negotiation and management. Tactical delivery of the marketing plan focusing on opportunity presentation through multiple channels including direct email, events, public relations & online. Strategic development of market positioning and messaging and communication to internal and external stakeholders and customers. Strategic product management of core product offerings including cloud-based telepresence service and Software as a Service management environment for service delivery. Product specialist with direct customer interaction at all programme stages from sales through to implementation including project and account management for complex development and deployment projects of core offerings. Proposal and bid management for high-value tenders, projects and customers. Core vendor relationship management to engage with appropriate vendor marketing and sales resource to delivery incremental marketing and go-to-market programmes. Responsible for the on-going development and maintenance of the sales prospecting and customer database including project managing the deployment of new Software as a Service customer relationship management system (Salesforce.com). Show less
  • @Uk Plc
    Marketing Manager
    @Uk Plc Jan 2007 - Mar 2008
    Aldermaston, Berkshire
    @UK PLC is the leading Electronic marketplace, with over 1 million users. We believe that @UK PLC has significantly more users than all the other UK marketplaces combined, and that we are probably the largest transactional b2b marketplace providing integrated eCommerce and eProcurement worldwide.Providing marketing support across the company's three main business units selling to Government, healthcare, education, private sector and company formations clients. Responsible for… Show more @UK PLC is the leading Electronic marketplace, with over 1 million users. We believe that @UK PLC has significantly more users than all the other UK marketplaces combined, and that we are probably the largest transactional b2b marketplace providing integrated eCommerce and eProcurement worldwide.Providing marketing support across the company's three main business units selling to Government, healthcare, education, private sector and company formations clients. Responsible for the company’s web presence (corporate eCommerce website, eCommerce product micro-sites and web advertising). Responsible for managing the company’s advertising including web, print (display and advertorial) and exhibition sponsorship and achieved a significant level of return on investment.Responsible for managing and executing the company’s lead generation programme consisting of direct mail and direct email.Creation and maintenance of the company’s marketing collateral (product sales documentation, case studies and brochures).Responsible for the company’s events, including both attendance at exhibitions , at eWorld, GC Expo and the Education Show, as well as planning and running the company’s own events achieving a significant level of return on investment.Involved with new product/service development including: concept, positioning and messaging and product launchesDeveloping and managing strategic partnerships and commercial arrangements with organisations to provide complementary products and services to clients driving extra revenue through commission. Show less
  • @Uk Plc
    Sales Executive
    @Uk Plc Aug 2006 - Jan 2007
    Aldermaston, Berkshire
    As part of a newly formed sales team formed to sell eCommerce website to Private Sector Suppliers to the Public Sector to facilitate trade through the @UK eMarketplace. Promoted to the role of Marketing Manager after 6 months.

Ben Caster Skills

Account Management Strategy New Business Development Business Development Crm Video Conferencing Solution Selling Cloud Computing Lead Generation Business Strategy Saas Product Management Salesforce.com Management B2b Integrated Marketing Leadership E Commerce Go To Market Strategy Unified Communications Sales Marketing Strategy Project Management Team Leadership Negotiation Program Management Email Marketing Selling Customer Relationship Management Business To Business Software As A Service

Ben Caster Education Details

Frequently Asked Questions about Ben Caster

What company does Ben Caster work for?

Ben Caster works for Traclogik

What is Ben Caster's role at the current company?

Ben Caster's current role is Technology Marketing & Product Management Leader.

What is Ben Caster's email address?

Ben Caster's email address is be****@****mac.com

What schools did Ben Caster attend?

Ben Caster attended Henley Business School, Keele University, Lord Wandsworth College.

What skills is Ben Caster known for?

Ben Caster has skills like Account Management, Strategy, New Business Development, Business Development, Crm, Video Conferencing, Solution Selling, Cloud Computing, Lead Generation, Business Strategy, Saas, Product Management.

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