Workshop X Marketing is a specialist marketing strategy consultancy, we develop highly effective marketing strategies that ensure our customers attract, convert and close more customers at a higher lifetime value and lower cost of acquisition.What industries do we work in?Technology BusinessesB2B and B2CStart-upsSaaSWho do we work with?Business owners - For businesses who don’t have their own in-house marketing capability or are in start-up mode, we can develop and implement your marketing strategy, and ongoing optimization. Or, we can help you build your marketing team. Marketing teams - We work with in-house marketing teams to augment capability to develop highly effective marketing strategies for inbound marketing, content marketing and digital marketing. We can train or work alongside your team to develop and implement a strategy and ongoing optimization. Marketing Agencies - We consult to agencies to help guide them with the latest inbound techniques and strategies for their clients. Because we aren’t a full-service agency, we often call on these guys for execution of our strategies.What do we do?Inbound Marketing StrategyDigital Marketing StrategyContent Marketing StrategySearch Engine Marketing (SEO, Adwords certified, Google My Business)Marketing Automation (Hubspot certified)

Member of the senior leadership team, contributing to and delivering on the overall strategic direction for the business with ultimate responsibility for:Development and execution of the marketing strategy to deliver both business and consumer, acquisition and retention targetsBrandProduct and pricingComms and PRCustomer experienceCustomer and market insightsUltimately my role is to make sure that our customers are at the centre of our decision making and that we continue to develop the business to deliver on their validated needs.

Establishing and developing new regional branches for NOW. (Currently developing Rotorua and Wellington)Develop the rollout strategy for NOW across NZ.Launching the branding, marketing and PR machine at a local level in the regions we chose to compete in.Recruitment of Regional Managing Directors.Mentoring and developing local MD's to fully understand the NOW brand and help them flourish.Identifying and developing relationships with local PBX and IT integrators for mutually beneficial outcomes

General marketing, sales, product development and communications responsibilities.Facilitated the rebrand from Airnet to NOWDistilled our brand essence and major points of differenceDeveloped NOW's brand proposition of "Awesome" and helped install this within our company cultureRolled this out across the businessDeveloped B2C proposition for acquisition and retention (including a few industry firsts)Gig Pig - big data packagesRoll over data - Yup, that was ours first.Wi-Fi data - Again, we were first to get a public wi-fi proposition to marketFirst to market with UFB fibre to the home offerings too.Developed B2B proposition further cementing the good work we did with the Airnet brand.Managed all digital comms including:Developing and launching new website with online sign up facilitySocial media engagement and ongoing participationDigital marketing campaigns, ongoing and targetedCampaign development and managementEvent management MerchandisingPRProduct development Ongoing sales and account management team mentoring

Sales and Account ManagementScoping, design and implementation of complex technical data and voice solutions.Solutions utilizing fixed wireless, Wi-Fi, UCLL (Unbundled Copper Local Loops), wholesale data networks, fibre networks both dark and lit layer 2 or 3Data solution competencies including: High Availability broadband using BGP, VRRP redundancy, WAN solutions, public Wi-Fi projectsVoice solution competencies including: POTS, ISDN BRA and PRI, large VOIP implementations, distributed voice solutions, PSTNSubdivision infrastructure design, proposal, contract negotiation and project managementGeneral contract negotiationCorporate account liaison and managementDispute management and resolutionSales ManagementSystems and process development and refinementStaff recruitment, training and mentoringKPI implementation and monitoringSales program planning and reportingMarketing and CommunicationsBrand management and developmentEvent planning and executionSocial Media campaign management and operation both promotional and engagementWriting and distribution / posting of Blogs, eNewsletters and press releasesDesign and production of marketing material, signage and websiteMarket testingProduct ManagementRegular competitive reviewsProduct scoping, planning, documentation, testingNew technology assessmentRegular opportunity assessment