Bence Barta Email and Phone Number
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Wide scope work experience from the academic, governmental, consulting and corporate sector acquired in three different countries. Ambitious, self driven, energetic and target-oriented trilingual sales manager with solid strategic marketing, controlling and business development exprerience. Currently Market Leader for L’Oréal Dermatological Beauty Hungary being responsible for the sales, market shares and profitability of Vichy, La Roche-Posay, Cerave and Skinceuticals brands.Strengths: strategic thinking combined with strong execution skills and down-to-earth mindset, fast learning ability and entrepreneurial attitude, natural leadership ability and permanent pursuit for excellence.
L'Oréal
View- Website:
- loreal.com
- Employees:
- 88577
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Market Leader For L’Oréal Dermatological BeautyL'OréalBudapest, Hu -
Market Leader For L’Oréal Dermatological BeautyL'Oréal Feb 2024 - PresentBudapest, Hungary -
National Commercial ExecutiveL'Oréal Jan 2024 - PresentBudapest, HungaryResponsibility for Hungarian commercial excellence of the Dermatological Beauty Division. 10M€+ TO, 4 top tier brands, strategic market valorization and sales execution, managing a team of both direct and indirect reports. -
Head Of Field Sales And Key Account Manager, Active Cosmetics DivisionL'Oréal Feb 2015 - Jan 2024BudapestRole: Responsibility for the whole pharmacy distribution channel of Hungary, wholesaler account management and line management of our pharmacy visitor team consisting of 6 members.Accountabilities:- Annual, quarterly and monthly sales target setting, Regular performance appraisal of the sales team- Fulfillment of market share / distribution / sales targets, implementation of marketing strategies of Vichy and La Roche-Posay brands and strong coordination of cross functional cooperations- P&L management from NIV through Conso sales to divisional and brand profitability- Profitability management of wholesalers, annual negotiations, etc.Key Achievements:- Lead and managed the strategic and executional sales with 600+ pharmacies in the Hungarian market, constantly overperforming sales (+2% vs. Budget and +4% vs. LY) and market share targets- Managed a turn-around of years of declining wholesaler sales by implementing new tools and developing strong collaborations (involving Hungaropharma, Phoenix pharma and Béres Egészségtár): +5% vs. budget and +7% vs. LY- Built high performing team and developed talents, slowed down team member fluctuation- Innovative solutions to business problems – meaningful steps forward with Pingvin, Patika Profi and SIPO chains, country coverage strengthened (+50 new partners throughout the year), bonus system enhanced: clear and transparent targets -
Key Account Manager, Consumer Products DivisionL'Oréal Aug 2013 - Feb 2015BudapestRole:Widescale management of B2B clients (Tesco, Spar, E-commerce, CBA, Coop, Reál, wholesalers: DDA, Windy etc.). Sales objectives have been entirely outperformed in terms of turnover, market share, gross profit, gross margin and forecast KPIs.Accountabilities:- Direct responsibility for maximizing sustainable turnover, market shares and profitability (!) of our categories at each managed partner, by regular forecasting and demand planning of commercial activities, planning and execution of sales plans. - Ongoing analysis of the business model and client reviews in-house and with partners (besides annual negotiations)- P&L management and full scale profitability responsibility, including KPIs as commercial investment, gross margin and gross profit, responsibility also under Conso sales level.- Matrix management of 12 sales repsKey Achievements:- Achieving complete turnaround in the first year of my cooperation with SPAR: +28%NIV and +34% net conso sales increase after 4 consecutive years of decrease, while turning around the partner from an unfavoured to a profitable one.+12% L'Oréal market share growth in a stagnating supermarket channel (according to Nielesen, 2013-2015 data)- Introducing division of domestic retail trade and volume sales: complete build-up of a transparent monitoring system- Wholesaler sales increased by 15% NIV and 22% conso sales by increasing promotion efficiency, successfull back margin management and exploiting mutually beneficial business niches- Extra attention to logistic KPI-s: best forecast result of the team of 5 Key Account Managers: +45% forecast accuracy compared to previuos years- 3% Gross profit (average of all modern and traditional channel clients) and 5% Product Margin (average of all brands) improvement- Intensive future-orientedness by managing extensive portfolio optimization and intensive category management approach- Developing a strong Sales Rep team -
Junior Key Account Manager (Management Graduate 3Rd Round Rotation), Consumer Products DivisionL'Oréal Sep 2012 - Aug 2013BudapestRole: 3rd and last step of the 2 years long job rotation program (covering the functional fields of field sales, brand & retail marketing and key account management).Accountabilities:- Direct responsibility for E-commerce, junior key account management of the traditional channel (CBA, Coop and Reál regions and wholesalers) and for TESCO.- Analysis, participation at negotiations, forecasting, P&L management, follow up on execution of the promotional activity planning.Key Achievements:- 25% e-business conso sales growth due to direct management of E-commerce clients- Participation in the whole negotiation process with Tesco, our company's most important partner (just as if I was Key Account Manager of the partner) -
Brand And Retail Marketing Manager (Management Graduate 2Nd Round Rotation), Consumer Products Div.L'Oréal Feb 2012 - Aug 2012BudapestRole: 2nd step of the 2 years long job rotation program (covering the functional fields of field sales, brand & retail marketing and key account management).Accountabilities:Brand management of Garnier Deodorants, Garnier Body and Ambre Solaire sun care products. Construction and follow up of the annual budget, responsibility for both BTL and ATL marketing, pricing and promotional activities. Retail marketing tasks analysing price sensitivity, profitabilty and market shares of the whole Garnier brand.Key Achievements:- Permanent growth of the Garnier body & deo brand on a declining market- Successful product development and launch execution of Garnier Body (along with TVC) and Garnier BWC deo- Developed sponsorship with retail partners and introduced prize game 'Garnier - Take care of your environment') -
Field Sales Representative (Management Graduate 1St Round Rotation), Consumer Products DivisionL'Oréal Sep 2011 - Feb 2012BudapestRole: 1st step of the 2 years long job rotation program (covering the functional fields of field sales, brand & retail marketing and key account management. Accountabilities: Field sales representative position in the Cosmetics industry, responsibility for modern trade partners.Key Achievement: Early responsibility and direct contact to domestic retail chain CBA Palóc Region and wholesaler DDA. -
Team Leader, Business DevelopmentInternations Aug 2010 - Feb 2011MunichBooming international startup based in Munich, with ambassadors all over the world (in 130 countries and 250+ cities), designed to assist expats – built up by McKinsey Consultants. In charge for management of a group of 3 colleagues. Mainly Business Development and Reporting related tasks, including the set-up of a weekly controlling system reflecting all relevant KPIs, based on Google analytics. Implementation of innovative Search Engine Optimization and Social Media Marketing tools. Reference available upon request. -
Business Consulting Intern, BudapestA.T. Kearney Dec 2009 - Jun 2010Budapest - Nyíregyháza5 months long A.T. Kearney consultancy project by using widescale managament consulting methodology to determine the business environment and current position of the client. Main steps were assessing the it’s financials, business model, determining business environment, drawing up a new and more efficient strategy, ensuring compliance with new regulations and business climate, proposing new KPIs and the execution of the strategy.Reference available upon request. -
Vice President For Corporate Relations, Cems Club BudapestCems Mim Jan 2009 - Dec 2009BudapestResponsibility for recruiting and management of Corporate Partners - including the negotiation and compliance of sponsorship contracts (main sponsors: L'Oréal, CitiBank, Budapest Bank, IFUA, KPMG, P&G, BCG).Reference available upon request.
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Student Associate At The Institute Of Management And OrganizationCorvinus University Of Budapest Sep 2008 - Jun 2009BudapestResearching crisis management related topics (with special focus on set-up and culture of startups) and creation of a structured alumni database.Reference available upon request. -
InternHungarian Parliament, Committee For Eu Affairs Jan 2008 - Jul 2008BudapestAnalyst of EU Affairs, preparation for the Hungarian Presidancy in the fields of Regional Development and Budget creation.Reference available upon request. -
Student Associate At The Business Economics InstituteCorvinus University Of Budapest Sep 2007 - Jun 2008BudapestAssistant professor of the 'Business Economics' course, teaching 2 courses.Reference available upon request. -
Stagier At The Budgetary Control And Regional Development CommitteeEuropean Parliament Mar 2008 - Apr 2008BrusselsResearch Fellow and Associate at the screening of the Lisbon Treaty. In charge for all kind of PR/expert opinion/Regional development and budget policy affairs at MEP’s office, direct relations with lobbysts.Reference available upon request. -
Vice President Of The Student Council, Head Of The Admission CommitteeSaint Ignatius Jesuit College For Advanced Studies (Szent Ignác Jezsuita Szakkollégium) Feb 2006 - Jun 2007BudapestResponsibility for the admission and member performance evaluation system of the College. Creation and organization of a transparent 5-step admission sytem, in place and working ever since.Reference available upon request.
Bence Barta Skills
Bence Barta Education Details
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CemsOverall Grade: 'A' -
Corvinus University Of BudapestManagement, Corporate Strategy And Controlling -
Szik -
University Of CologneBusiness Administration, Marketing
Frequently Asked Questions about Bence Barta
What company does Bence Barta work for?
Bence Barta works for L'oréal
What is Bence Barta's role at the current company?
Bence Barta's current role is Market Leader for L’Oréal Dermatological Beauty.
What is Bence Barta's email address?
Bence Barta's email address is ba****@****ail.com
What schools did Bence Barta attend?
Bence Barta attended Cems, Corvinus University Of Budapest, Szik, University Of Cologne.
What are some of Bence Barta's interests?
Bence Barta has interest in Waterpolo, Soccer, Chess, Reading, Squash.
What skills is Bence Barta known for?
Bence Barta has skills like Business Strategy, Management Consulting, Online Marketing, Business Analysis, Business Development, Entrepreneurship, Strategic Planning.
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Bence Barta
Budapest Metropolitan Area -
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