Leading country strategy, projects as well as city operations.

Currently leading Grab's businesses across 25 cities outside Klang Valley.

Leading the team responsible for implementing and operationalizing new services, improving existing processes and running engagement events in cities outside Klang Valley. City Launch (20 cities in 6 months)• Conducted on-groud city research to understand regulations and market opportunity.• Strategized acquisition plans for supply growth.• Set pricing and incentives depends based on demand forecasts.

Pioneering the entire group of companies from scratch, oversee full spectrum business management covering marketing, operations, business development, staffing & HR as well as project management.A major part of the role involves defining the overall marketing strategies while monitoring the implementation of the strategies toward enhancing the company’s growth trajectory.Other than that, I also manage the overall finance as well as P&L while controlling all expenditures.www.blugroupe.com

• Identified the brand from Korea and was involved in bringing the franchise to Malaysia. • Lead strategic brand development & marketing planning from inception and scaled marketing to 8 stores. • Developed yearly marketing communications strategy. • Conceptualized 360 internal/external, online and offline campaigns, including press, radio, e-mail, SMS, digital, social media, guest communication and blogger programs to maximize footfall and revenue.• Ensured content & quality of all communications to grow the brand and that they are in line with brand objectives. • Managed marketing budgets and forecasting. • Coordinated with cross functional teams, especially operations to support the own stores as well as franchisees. Implementation and feedback of marketing initiatives. • Managed creative, media buying and third party agencies adhering to 5* standard.• Part of the Blugroupe of companies. http://www.blugroupe.com/

Founded DSYR.com - Malaysia's first design e-commerce platform• Raised initial investor funding. • Responsible for the marketing and strategic development of 3 fully localized online stores as well as multiple third party channels in Defining and executing the overall eCommerce Strategy. • Overseeing the global email marketing and digital communication, promotions, site merchandising, inventory management and customer loyalty. • Managing a team of 15 people, including Design Merchandisers, Designers, Programmers well as cross functional management of international Customer Service, Logistic and IT teams. • Budgeting and P&L forecasting. • Brand development, web site traffic growth, web site UI, revenue growth, marketing and overall business strategy.• Part of the Blugroupe of companies. http://www.blugroupe.com/

My role as a Social Media Specialist in this conglomerate was to conceive and rollout comprehensive social media strategies and marketing techniques to boost visibility and customer engagement while enhancing online reputation.Part of the role involved reviewing measuring the performance of each social media strategy as well as carrying out testing of new and alternative methods to leverage on social media activities.Apart from working closely with external service providers, I also provided expert insights to the management team to incorporate social media techniques into the corporate culture, products as well as services,.Lastly, I monitored social media trends and driving social media utilization within the company.Industry: Multinational conglomerate that has six main business lines diversified into telecommunications, lifestyle & leisure, luxury & collectibles, training and conference management, property development and our flagship, a global retail & direct sales business.

- Research trends related to Blogs, Twitter, Facebook and all social networking web sites.- Recommend and implement viral marketing activities on all of Inmagine's social networking accounts.- Write sales copy and creative blog entries to post on relevant forum discussion groups.- Moderate and administer forums.- Manage all social media properties and viral marketing.