Ben Chuba Email & Phone Number

Alamo, Ca, Us

Alamo, Ca, Us

Bogota, Co

Advise venture capital fund and portfolio companies on strategic decisions: Monetization, Pricing, Business Models, GTM. Supporting due diligence.

Berkeley, Ca, Us

Berkeley, Ca, Us

Invited to lecture to Pricing Strategy class on industry best practices. Recurring quarterly series.

San Francisco, California, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Lead strategic initiatives to create value for our customers and communicate that value to the market. Directly engage with product, marketing, and sales to create long-term impact, resulting in >30% revenue lift. Responsible for product management of our services offerings. Initiated global strategy to determine investment priorities for innovation and growth (e.g., TAM, SAM, business cases).

San Francisco, Ca, Us

Developed global competitive marketing initiatives highlighting our differentiation, enabling sales, and influencing product roadmap to create long-term sustainable differentiation. Evolved team from competitive intelligence to competitive marketing and strategy.

San Francisco, Ca, Us

Created cross-functional initiatives to develop and refine offerings/pricing across global portfolio for all products, services, and channels (Web, Commercial/Enterprise, Reseller, SIs). Segmented customers/prospects and developed buyer personas to repackage offerings, delivering 30-85% revenue increase by driving both reach and revenue. Initiatives include M&A due diligence and integrations as well as conversions from perpetual/on-prem to saas / recurring subscriptions.

San Francisco, California, Us

Lead cross-functional and cross-portfolio initiatives to develop and refine our product packaging and pricing strategies for SaaS offerings, including Sales Cloud, Marketing Cloud, Pardot marketing automation, Data.com, Work.com and our international product portfolio. Lead strategic initiatives, including our premium cross-division offering (Performance Edition), and business expert for infrastructure implementation.

San Francisco, California, Us

Lead cross-functional and cross-portfolio initiatives to develop and refine our product packaging and pricing strategies for SaaS offerings, including Sales Cloud, Pardot marketing automation, Data.com, Work.com and our international product portfolio.

Oakland, Ca, Us

General manager responsibilities for Sprays / Bath business ($1+BN segment), integrating needs of brand management, customer sales, and operations to consistently grow the business faster than the category:• Exceeded targets by launching two products (2 months ahead of schedule) and increasing Walmart distribution while reducing trade funding. • Awarded CEO performance award (“Blue Wolverine”), Sales Planning Team of the Year, and Target Vendor Partner of the Year.

Oakland, Ca, Us

Brand management responsibilities for Clorox Disinfecting Wipes and Health & Wellness platform (Clorox equities) in both Hispanic and general market:• Led integrated marketing communication process to identify strategic and tactical ideas for Clorox brands in general and Hispanic market, orchestrating team of 30+ across Clorox and 5 marketing agencies. Articulated and leveraged consumer insights to create marketing messages. Delivered marketing efficiencies 2x division benchmark and 3% share increase. Received PR News’ Platinum Award for Best Social Media Campaign (“Check-in for Check-ups”). • Led brand efforts on cross-functional team to recapture $1M in annual margin by reducing product diversion between channels through revised packaging and partnership with sales organization.

Oakland, Ca, Us

Led innovation (technology, product, brand, business model) efforts in affordability, health & wellness / "stop the spread of infection", and sustainability/natural: • Led business strategy for new Clorox innovations by leveraging 100+ external experts. Cultivated network to source new technologies/products from US/China. Launched product to achieve 60% market share in Y1, which was awarded “New Product of the Year”. Potential $65M revenue increase plus additional $30M profit increase from additional innovation projects. • With executive sponsor, co-created and co-led global leadership team for “Stop the Spread of Infection” (SSI) growth strategy, responsible for coordinating global innovations and organizational structure.• Partnered with subject matter experts to lead development of global regulatory/legal strategy across all Clorox businesses and build organizational capabilities to meet business targets.

Northern Light School is committed to providing a high quality education for children from all socioeconomic and cultural backgrounds, especially those who would not otherwise have the opportunity for a private school education. Resulting in 95% of university attendance (v. 55% for US pop.) and 90% university graduation.

Us

Provide marketing strategy consulting services to Global 5,000 clients. Project work includes branding, go-to-market, marketing ROI, pricing, and sales strategies across a variety of industries (CPG, retail, high-tech, pharma, auto, industrial goods, and commodities).

St. Louis, Mo, Us

As a marketing intern for Nestle Purina's Golden Products division (Tidy Cats), I was responsible for developing/recommending a SKU rationalization program (incl. analysis and customer communication); designing/implementing the division's presence at the national sales conference; and developing a variety of marketing materials.

Us

Managed cloud-based applicant tracking system. Led eight-person cross-functional team from sales and technology to develop and implement quarterly product upgrades, significantly improving product quality and customer satisfaction. Collaborated with executives at $1+ billion retail client to implement change management initiative, reducing process delays by up to 80% and improving quality of hire by up to 15%. Supervised key accounts and negotiated contracts with client executives while managing client P&L. Customer Intimacy Award recipient. Selected by senior management based on team recognition.

Mba, Marketing, Finance, Analytical Consulting

A.B., International Relations

Other; "Disruptive Strategy With Clayton Christensen"