Ben Chuba
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Ben Chuba Email & Phone Number

VP Monetization and Product Strategy at Asana
Location: Alamo, California, United States 19 work roles 3 schools
1 work email found @docusign.com 6 phones found area 415, 877, and 248 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 6 phones

Work email b****@docusign.com
Direct phone (415) ***-****
LinkedIn Profile matched
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Current company
Role
VP Monetization and Product Strategy
Location
Alamo, California, United States
Company size

Who is Ben Chuba? Overview

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Quick answer

Ben Chuba is listed as VP Monetization and Product Strategy at Asana, a company with 3942 employees, based in Alamo, California, United States. AeroLeads shows a work email signal at docusign.com, phone signal with area code 415, 877, 248, and a matched LinkedIn profile for Ben Chuba.

Ben Chuba previously worked as Lecturer and Guest Lecturer: Pricing Strategy at University Of California, Berkeley, Haas School Of Business and Strategic Advisor at Marathon Ventures. Ben Chuba holds Mba, Marketing, Finance, Analytical Consulting from Northwestern University - Kellogg School Of Management.

Company email context

Email format at Asana

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{first}.{last}@docusign.com
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Profile bio

About Ben Chuba

As the Vice President of Monetization Strategy at Cloudflare, I lead a team of cross-functional experts to design and execute innovative pricing and packaging solutions for our cloud-based products and services. I leverage my deep knowledge of data monetization, product launch planning, and customer segmentation to optimize revenue growth and customer retention.With over 15 years of experience in marketing and strategy, I have successfully driven business outcomes in various industries, including software, pharma, and consumer products. I have a proven track record of developing and implementing effective growth, pricing, innovation, and channel marketing strategies, as well as collaborating with sales, product, and engineering teams to deliver value to customers. I am passionate about solving complex problems, creating customer-centric solutions, and fostering a culture of innovation and excellence.

Listed skills include Strategy, Cross Functional Team Leadership, Management, Marketing Management, and 23 others.

Current workplace

Ben Chuba's current company

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Asana
Asana
VP Monetization and Product Strategy
Alamo, CA, US
Website
Employees
3942
AeroLeads page
19 roles

Ben Chuba work experience

A career timeline built from the work history available for this profile.

Vp Monetization And Product Strategy

Alamo, CA, US

Strategic Advisor

Current

Bogota, CO

Advise venture capital fund and portfolio companies on strategic decisions: Monetization, Pricing, Business Models, GTM. Supporting due diligence.

May 2023 - Present

Vice President, Pricing & Monetization Strategy

San Francisco, California, US

Aug 2022 - May 2024

Strategy Advisor

San Francisco, CA, US

Jun 2022 - Aug 2022

Vice President, Competitive, Pricing, & Services Strategy

San Francisco, CA, US

Lead strategic initiatives to create value for our customers and communicate that value to the market. Directly engage with product, marketing, and sales to create long-term impact, resulting in >30% revenue lift. Responsible for product management of our services offerings. Initiated global strategy to determine investment priorities for innovation and.

Nov 2020 - Jun 2022

Vice President, Pricing Strategy & Competitive Marketing

San Francisco, CA, US

Developed global competitive marketing initiatives highlighting our differentiation, enabling sales, and influencing product roadmap to create long-term sustainable differentiation. Evolved team from competitive intelligence to competitive marketing and strategy.

Jun 2016 - Nov 2020

Vice President, Packaging & Pricing Strategy

San Francisco, CA, US

Created cross-functional initiatives to develop and refine offerings/pricing across global portfolio for all products, services, and channels (Web, Commercial/Enterprise, Reseller, SIs). Segmented customers/prospects and developed buyer personas to repackage offerings, delivering 30-85% revenue increase by driving both reach and revenue. Initiatives.

Jan 2015 - Jun 2016

Senior Director, Packaging/Pricing Strategy

San Francisco, California, US

Lead cross-functional and cross-portfolio initiatives to develop and refine our product packaging and pricing strategies for SaaS offerings, including Sales Cloud, Marketing Cloud, Pardot marketing automation, Data.com, Work.com and our international product portfolio. Lead strategic initiatives, including our premium cross-division offering (Performance.

May 2014 - Jan 2015

Director, Pricing Strategy

San Francisco, California, US

Lead cross-functional and cross-portfolio initiatives to develop and refine our product packaging and pricing strategies for SaaS offerings, including Sales Cloud, Pardot marketing automation, Data.com, Work.com and our international product portfolio.

Jul 2013 - May 2014

Sales Planning Team Manager, Sprays / Bath

Oakland, CA, US

  • General manager responsibilities for Sprays / Bath business ($1+BN segment), integrating needs of brand management, customer sales, and operations to consistently grow the business faster than the category:
  • Exceeded targets by launching two products (2 months ahead of schedule) and increasing Walmart distribution while reducing trade funding.
  • Awarded CEO performance award (“Blue Wolverine”), Sales Planning Team of the Year, and Target Vendor Partner of the Year.
Oct 2011 - Jul 2013

Brand Management Amm, Health & Wellness (Clorox Equities)

Oakland, CA, US

  • Brand management responsibilities for Clorox Disinfecting Wipes and Health & Wellness platform (Clorox equities) in both Hispanic and general market:
  • Led integrated marketing communication process to identify strategic and tactical ideas for Clorox brands in general and Hispanic market, orchestrating team of 30+ across Clorox and 5 marketing agencies. Articulated.
  • Led brand efforts on cross-functional team to recapture $1M in annual margin by reducing product diversion between channels through revised packaging and partnership with sales organization.
Oct 2010 - Oct 2011

Business Lead, Innovation Networks

Oakland, CA, US

  • Led innovation (technology, product, brand, business model) efforts in affordability, health & wellness / "stop the spread of infection", and sustainability/natural:
  • Led business strategy for new Clorox innovations by leveraging 100+ external experts. Cultivated network to source new technologies/products from US/China. Launched product to achieve 60% market share in Y1, which was.
  • With executive sponsor, co-created and co-led global leadership team for “Stop the Spread of Infection” (SSI) growth strategy, responsible for coordinating global innovations and organizational structure.
  • Partnered with subject matter experts to lead development of global regulatory/legal strategy across all Clorox businesses and build organizational capabilities to meet business targets.
Oct 2009 - Oct 2010

Board Member

Northern Light School

Northern Light School is committed to providing a high quality education for children from all socioeconomic and cultural backgrounds, especially those who would not otherwise have the opportunity for a private school education. Resulting in 95% of university attendance (v. 55% for US pop.) and 90% university graduation.

Jun 2011 - Jan 2013

Engagement Manager

US

Provide marketing strategy consulting services to Global 5,000 clients. Project work includes branding, go-to-market, marketing ROI, pricing, and sales strategies across a variety of industries (CPG, retail, high-tech, pharma, auto, industrial goods, and commodities).

Oct 2006 - Oct 2009

Summer Intern - Brand Management

St. Louis, MO, US

As a marketing intern for Nestle Purina's Golden Products division (Tidy Cats), I was responsible for developing/recommending a SKU rationalization program (incl. analysis and customer communication); designing/implementing the division's presence at the national sales conference; and developing a variety of marketing materials.

Jun 2005 - Aug 2005

Product Manager

US

Managed cloud-based applicant tracking system. Led eight-person cross-functional team from sales and technology to develop and implement quarterly product upgrades, significantly improving product quality and customer satisfaction. Collaborated with executives at $1+ billion retail client to implement change management initiative, reducing process delays.

Jan 1999 - May 2004
Team & coworkers

Colleagues at Asana

Other employees you can reach at asana.com. View company contacts for 3942 employees →

3 education records

Ben Chuba education

Mba, Marketing, Finance, Analytical Consulting

Northwestern University - Kellogg School Of Management

A.B., International Relations

Stanford University

Other; "Disruptive Strategy With Clayton Christensen"

Harvard Business School Online
FAQ

Frequently asked questions about Ben Chuba

Quick answers generated from the profile data available on this page.

What company does Ben Chuba work for?

Ben Chuba works for Asana.

What is Ben Chuba's role at Asana?

Ben Chuba is listed as VP Monetization and Product Strategy at Asana.

What is Ben Chuba's email address?

AeroLeads has found 1 work email signal at @docusign.com for Ben Chuba at Asana.

What is Ben Chuba's phone number?

AeroLeads has found 6 phone signal(s) with area code 415, 877, 248 for Ben Chuba at Asana.

Where is Ben Chuba based?

Ben Chuba is based in Alamo, California, United States while working with Asana.

What companies has Ben Chuba worked for?

Ben Chuba has worked for Asana, University Of California, Berkeley, Haas School Of Business, Marathon Ventures, Cloudflare, and Docusign.

Who are Ben Chuba's colleagues at Asana?

Ben Chuba's colleagues at Asana include Marc Walling, Richard Vlach, Kriti Singh, Shirley Chen, and Yasamin Frantela.

How can I contact Ben Chuba?

You can use AeroLeads to view verified contact signals for Ben Chuba at Asana, including work email, phone, and LinkedIn data when available.

What schools did Ben Chuba attend?

Ben Chuba holds Mba, Marketing, Finance, Analytical Consulting from Northwestern University - Kellogg School Of Management.

What skills is Ben Chuba known for?

Ben Chuba is listed with skills including Strategy, Cross Functional Team Leadership, Management, Marketing Management, Business Strategy, Marketing Strategy, Product Management, and Leadership.

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