Marketing Leader
CurrentResponsible for developing and implementing the marketing department with a B2B focus in the industrial sector of automation technologies, predictive systems, structural monitoring, and instrumentation.- Develop and execute the marketing plan, which includes market intelligence, analysis of the company's current situation, definition of key strategies, and planning.- Design and manage advertising campaigns (SEM) to increase visibility.- Manage content and social media.- Redesign the brand to align it with objectives and improve positioning.- Design, develop, and optimize the website using SEO strategies, improving traffic and conversion rates.- Monitor and evaluate performance through KPIs.Additionally, I lead the development and implementation of communication strategies for talent attraction, contributing to the growth of the operational team.