We help forward-thinking agencies and brands embrace and accelerate the power of generative AI. By working at the intersection of generative AI, design and user experience, our goal is to help create world-leading customer experiences.

The D&AD Impact Council is made up of senior figures from across the creative, social entrepreneur, Venture Capital and NGO space and exists to support and represent D&AD Impact’s mission to drive creativity that powers change.The D&AD Impact Council have invaluable expertise in their fields and will work together to help great ideas to scale. They also work to connect NGOs, brands and social entrepreneurs with creative practitioners in the belief that businesses with creativity and design excellence at their heart are more successful when it comes to their potential for social change.D&AD Impact believes that businesses have the responsibility to put social impact at the heart of their brand and use creativity to challenge the social norm and inspire us to live responsibly. We look for businesses who uphold these values and use this as criteria when selecting members for the D&AD Impact Council.The D&AD Impact award recognises original and transformative ideas, including beta projects as well as campaigns, products and projects that have already made a real and positive difference. To be a successful entrant, they will have demonstrated their will and drive to use human centred design, bravery and innovation to reimagine our future and make a real change in the world. By winning a D&AD Impact Pencil, not only will the idea be seen and reviewed by 70 of the most influential leaders in their field, but winners will be promoted globally to more than 1.2 million people through the D&AD, Advertising Week and media partner platforms. The D&AD Impact Council will also work with successful entrants to help bring their ideas to market. This 'mentorship' will allow winners to amplify their initiatives and increase their idea’s reach and ability to make an impact. Having the prize and Council in place means that successful entries have the opportunity to receive a 'boost' and push them towards their goals at a much faster rate.

The O Six Hundred Kayak is a reimagining of a 4,000 year old inuit design where once animal skins would be stretched over a wood or whalebone-skeleton frame. Our 2015 design is a flat pack kit that you assemble yourself; a timber frame construction that slots together like a model aeroplane with a translucent kevlar skin that glows in sunlight. At just 10kg anyone can get to the water with ease.

A brand experience agency at the intersection of experiential marketing, immersive worlds and innovation.

Leading and facilitating Blend Week, a dynamic and accredited one-week program that unites clients, students, and industry professionals to solve real business challenges. Participants quickly ideate, prototype, and validate solutions, fostering a culture of innovation and collaboration. This rigorous, cross-disciplinary approach ensures impactful outcomes and prepares participants to excel in the future workforce. Ideal for organisations seeking to cultivate an innovative mindset and for students desiring practical, immersive learning experiences.

Founded Tricky Jigsaw, an innovation team excelling at groundbreaking products, services and experiences that drove client growth and impactful work. Tricky Jigsaw builds useful products, services and experiences to unblock progress. Clients include CommBank, Nearmap, NRMA, Optus and Lexus.

I drive and advise strategic teams and digital initiatives across the M&C Saatchi Group. Leading the projects and problems that sit outside the norm, for the likes of CBA, Everyday Rewards, BWS and more. M&C Saatchi's ambition is, to be the most connected creative company by organising original thinkers in uncommon ways.

I guide and organise the Sydney events, which happen every 6 weeks - or thereabouts. An informal gathering of senior digital professionals with the sole purpose of inspiration.Hailing from the UK. Creative Social was founded in 2004, by Daniele Fiandaca and Mark Chalmers.Creative Social is a collective of the world’s most pioneering, interactive creative directors and business owners (the Socials) – a group of people who recognise that collaborating in this digital landscape is how we’ll advance the industry and enjoy the journey. Our primary aim is to provide a platform for creativity and talent, albeit through events, publications and just doing interesting things.

The Monkeys create provocative ideas that live within advertising, entertainment and technology.As Head of Digital I've designed, resourced, architected and lead The Monkeys' digital offering, putting the agency on the local and international map for digital creativity and innovation. To date, this has involved:• Growing the digital capability to 20 in house specialists covering strategy, agile, tech, user experience, social, interaction design and creative.• Developing and championing the ‘Monkey Method’, a take on agile, implemented across agency• Implementing a ‘mobile first’ mentality on all projects • Nurturing our 'experience architecture' capability, for product/campaign realisation and prototyping• Building Monkeys' social media offering: strategy, analytics, content and native advertising• Delivering 'Monkey School' a year long education programme in collaboration with Google• Creating award winning work for Google, IKEA, Ice Break, OAK, Intel and Diageo• Being a key management member who achieved 4 consecutive years of agency of the year – so far• Representing the agency at The Spike Awards (Singapore), SXSW and CES (US)• Being a spokesperson and thought leader for the agency at Ad:Tech, ADMA, IAB, AIMIA and within industry press

Tutored the Certificate in Digital Marketing course.

Worked alongside Managing Director to start up the company from scratch. Director of strategy, insights and creative ideas. Responsibilities included new business initiatives, concept development, client education, implementation of digital strategies and analysis. Team of strategists and producers reported directly to me on client work.Clients included: Fox8, Footprint Films, Johnson & Johnson, Mushroom Pictures, Rockstar Games, Amway, Universal Music

Specialised in web and engagement strategy, user research, campaign seeding, technology trends, site analysis and performance. Knowledge of SEO, SEM, social network strategies and optimisation. Developed inter-agency process for digital creative development and campaign optimisation. Work in collaboration with planners, producers, creatives and account teams to win new business and answer digital requirements. Responsible for in-house education of the agency and clients on emerging digital trends and opportunities. Clients included: Air New Zeland, Yahoo!7, Staedtler, Service Seeking, James Squire, McKenna Bourbon, Inner Circle Rum, Virgin Mobile, IKEA, The Sun Herald, Zimmermann, BT Financial, One Green Bean

Reported to CEO. Worked at board level to define the interactive resource model, both internally and externally. Managed new business initiatives and worked alongside internal creative and planning departments to optimise existing and potential business opportunities. Educated clients on digital innovation and emerging trends.Clients included: OPSM, Tiger Beer, Volkswagen, Alfa Romeo, Pacsafe, Aspinalls London, Aspers Casinos, Stop Gap

Worked directly with clients and agencies to develop digital ideas and creative bringing their work and brands to life online. Lead new business pitches, developed strategies and managed production for digital projects in both London and Sydney.Clients included: Complicite, Digital Eskimo, Fast Media, Rise Phoenix, Arbo, Belvoir St Theatre

Reported to MD and CEO. UK dotcom recruitment startup. Focussed on building online communities for the alumni of leading UK universities. Sole responsibility to build the concept and idea for the primary community site, Oxbridgelife, and future iterations. Ongoing liaison with Oxford and Cambridge colleges to get buy-in on the proposed sites and services.Projects included: Oxbridgejobs.com, Oxbridgelife.com, Oxford Union

Reported to MD and CEO. Grew digital department by 300% over one year, balancing production requirements with external developers. Profitability of department within 6 months of my appointment. Worked at board level to define production process across the agency. Initiated the creation of a 3D capability. Lead R&D into interactive television for Your Mortgage. Managed new business initiative’s with existing and potential clients. Clients included: Madame Tussauds, Filofax, Ster Century, Your Mortgage, Computer Futures, BPS, Man Investments

Sourced new business through tactical and strategic marketing and networking potential clients. Worked closely with clients to focus on the best prospects for new business acquisition. Compiled weekly status reports. Constructed relevant databases for individual client needs. Consistent research of trade press. Clients included: Redkite New Media, The Bourton Group, Relationship Marketing International