- A digital marketing consultancy business offering SEO, paid search/paid social and content strategy/marketing services.- Responsible for ongoing growth in traffic and revenue for a variety of different clients including:- UK boutique hotel chain- London fast food chains- London bar/restaurant and events business- Multinational blinds retailer- London members' clubs- London coworking/shared offices- Interiors companies- Luxury villa site- London PR/communications agency- Hotels (both large and small)- Cookery schools- Kitchen and bathroom businesses- Providing a white label digital service to PR/comms agencies including Taste PR, GribbonBerry, Kazoo, Coconut PR and BCN Content.https://webhandsmarketing.com/

- A promotion to reflect three years' strategic and technical input helping to take the site from a near start-up status (and traffic levels) to +890k monthly visits, +690k uniques and +2.71m pageviews. - Working with the Editor to feed into general/channel strategy: from overseeing structural changes and long-term channel strategies to helping with suitable workflows and schedules- Overseeing SEO strategy and team training (handling technical/SEO questions and providing constant education and training to the online staff)- Overall control of reporting and analysis- Checking webmaster tools daily: identification of errors and technical analysis of, and solutions to, technical issues being communicated to digital product managers and development team- Manage all the digital development jobs on JIRA: working with digital product managers, developers and systems to ensure technical changes, jobs and fixes are carried out quickly and securely- Control of homepage promo box/merchandising strategy- Carrying out minor dev jobs and front-end/CMS changes to minimalise development time – from adding/amending promo boxes to redirecting error pages or expired content- Analysis of newsletter performance and input into general strategy- Investigating potential new content areas and strategic avenues to explore- Research into and feedback on future platforms, digital developments and new social media networks- Contributing technical knowledge to top-level strategy about new partnerships, collaborations, syndications, plugins, digital services etc.- Implementation of Red Direct product: working with Red Direct team to choose, merchandise and track sales performance through Red Online- Providing technical assistance and guidelines to the new Red Direct platform: working with new business to improve SEO/structural issues and ecommerce best practice- Submitting Red Online to annual awards

- Working closely with the editor on everything from editorial best practice and content strategy, to reporting, site architecture and technical SEO via paid search and partnerships- Contributing key technical expertise – from site architecture and usability to coding best practice for SEO – to the successful launch projects of Redonline and ELLEuk- Putting together a commercially viable content proposition for travel on Red Online and ELLEuk; total responsibility for every aspect of the content of the travel channels of two high-profile brands – from creating and promoting content, to commissioning freelance hotel reviewers, managing an in-house assistant and developing crucial relationships with PRs and other key figures in the industry- Responsibility for the rapid selection/build-out of hotel inventory (across the UK and strategically key European cities) as well as selection and merchandising of hotel deals - Working closely with an agency to devise a successful and ROI-positive strategy for paid search- Helping to inform and shape top-level company-wide travel strategy and working with the digital department to help put in place best technical SEO/content strategy practice for other brands in the Hearst stable including Esquire and Cosmopolitan

- Independently hiring/managing a small team of freelancers to help produce content for various projects and content marketing campaigns on behalf of a Salamanca/Madrid-based online marketing company

- SEO consultancy and extensive content marketing activity (hiring/managing a team of copywriters) for a household name lingerie brand

- SEO and content strategy consultancy and content production for holiday homes site

- Putting in place a successful, multi-faceted content strategy for a luxury hotels/travel writing site- Responsibility for company SEO strategy, ongoing monthly spend and performance (driving significant improvements in SERP rankings – contributing to a 57% year-on-year increase in organic traffic and a 151% increase in sales)- Managing the in-house editorial department, a part-time web designer and a network of 150 freelance travel writers assuming total responsibility for the creation, optimization and merchandising of all site content- Writing and editing all key content – from headlining onsite articles to important third-party piecesLaunching a company blog and making it an essential part of the SEO/online PR strategy (to the extent that it was shortlisted for Travolution’s ‘Best B2C Travel Blogs’ award for 2010)- Overseeing a complete site relaunch that delivered radically improved site architecture and a more on-brand look and feel that contributed to a major uplift in conversion rates and bookings - including working with an agency, the development team and managing the editorial team on site-wide content (copy and images), top-level optimization and tag-driven taxonomy- Successfully introducing social media to the company’s marketing mix: rolling out a strategy that incorporated blogging, Twitter, Facebook, Flickr and StumbleUpon- Responsibility for all email marketing: turning it from a zero profit channel to a significant source of monthly revenue for the company- Forging, implementing and driving the day-to-day company PR strategy (leveraging TravMedia and existing media contacts to gain prominent coverage and exposure – including several national media placements)- Latterly - acting head of online marketing, managing everything from paid search spend to handling affiliates and media partners (both working with TradeDoubler and identifying, pursuing and closing deals on lasting and meaningful partnerships to drive traffic and bookings).

- Overseeing content strategy, SEO and all web copy for two high-profile travel brands, Roughguides.com and Traveldk.com - balancing travel guide publishing sales requirements and publication/promotion of general travel site content (creating, proofing, editing and merchandising copy across a variety of different areas)- Managing day-to-day development of two sites through a remote-working head of development and a Delhi-based team- In charge of monthly email marketing campaigns - tying it in with overall content strategy and working with the in-house design team (including generating consecutive highest ever click-through rates for the Roughguides.com newsletter)- Successfully introducing key elements of social media marketing to the existing marketing mix (leading to personal inclusion in Telegraph.co.uk’s ‘Top 50 Travel Twitterers’ and forging of key travel media contacts) - Management of a series of critical mini-projects and campaigns – from creation/roll out of customer insight surveys to ongoing website changes and various online marketing initiatives.

- Head of content for budget accommodation site, HostelBookers.com: managing the workload of an in-house web content team of four, plus responsibility for freelance and agency content, budget and performance- Overseeing content marketing strategy - managing a team of content writers and an agency to create engaging content for third-party sites- Responsibility for all content aspects of a massive site relaunch project (tasks carried out included: a large data cleanup operation; helping to determine look, feel and voice; extensive writing/commissioning/editing of destination guides content – consisting of several hundred articles or well over 200,000 words of content; and comprehensive user testing) - Defining a house style; proofing and editing all important company documents; continually contributing top-quality copy (ranging from site content to press releases and ad copy)- In charge of email marketing - working with the design team to create compelling, revenue-generating newsletters- Helping to introduce, and make ongoing day-to-day contributions to, social media strategy- Conception/creation of a hostel video content project (that led to the company being included amongst Timesonline Travel’s ‘Ten Travel Websites to Watch’ for September ‘08).