Ben Copcutt Email & Phone Number

Sydney, Nsw, Au

Principal marketing and communication consultant for a specialist advisory firm focused on growing the enterprise value of ANZ technology SMEs. Projects include:- The design and delivery of an APAC program to strengthen IT channel partners’ Go-to-Market plans for a global technology vendor’s AI-solution. - Delivery of a customer value prop program for vendors and distributors to help their channel partners create more compelling differentiation and brand positioning. - End-to-end journey mapping for a channel partner’s managed service offering, from marketing and sales through to renewals. - Leaderships coaching for marketing professionals to strengthen their impact and executive presence.

Singapore

At Kearney, I was responsible for forging the firm’s brand presence in the Asia Pacific region and supporting the partnership in developing their C-suite relationships. I led a team of regional marketing professionals supporting business activity in eight countries. My focus was to bring global marketing priorities and campaigns under a regional lens, while supporting country priorities and initiatives.

London, United Kingdom

As the head of their global marketing team, I was brought in to align the marketing function with their international growth plans and establish their digital marketing strategy.- Led a global team of digital and marketing communication professionals- Worked with practice leads to develop global practice strategies with regional tailoring and execution- Embedded a metrics driven philosophy and drive marketing’s influence with sales through best practice, testing and ROI- Ground-up creation of the first global digital marketing strategy for the business

London, United Kingdom

This strategy sought to build the UK’s sustainability reputation internationally, with a focus on developing UK SME trade opportunities in the priority markets of China, Brazil, India and the West Coast of North America.- Led stakeholder engagement and facilitation with programme owners from UK business, academia and government - Managed market research project to prioritise and segment markets, inform strategy and drive campaigns - Crafted, tailored and tested strategic messaging and communications framework - Evaluated and mapped audience attitudes, barriers and opportunities- Managed three PR agencies in-market to deliver delivering reputation profiling of UK plc- Devised and developed targeted content for on and offline channels- Identified and managed a press delegation (PR) of Indian, Chinese and Brazilian journalists resulting in eight trade articles and the profiling of 15 UK companies in their local market- Collaborated with international sales teams to build pre-event engagement plans and a pipeline of leads through integrated PR, social media and trade show activity

London, United Kingdom

A leading international carbon project developer and carbon management consultancy.(Maternity leave contract)- Led a large marketing team during the rebrand of the organisation’s advisory business- Delivered rebrand with simultaneous ‘go-live’ across 10 offices in five countries- Worked with internal stakeholders to develop new end-to-end carbon proposition and its deployment across on and offline marketing channels- Delivered targeted campaign activity for advisory business through social media networks, webinars and industry media engagement

Brisbane, Australia

Conics (now RPS Group) was a newly formed multi-disciplinary sustainable development consultancy with over 650 staff across 12 locations, delivering projects through-out the Australia Pacific region.

Brisbane, Australia