I'm part of PitchBook's Marketing leadership team and have the honor of building, leading and most importantly, serving the Enablement organization. I lead a team of 9 remarkable ‘bar raisers’ that work around the globe with a focus on GTM Enablement and Sales & CS Enablement.We seek to make our Sales and CS reps the best in the business and buying, renewing or growing with PitchBook a delightful experience. We're currently in scale up mode and have all the ingredients to become a once in a generation company - world class product, people, positioning and huge potential, as well as exceptional leadership and unit economics.Sound exciting? Reach out to me - we're always looking to hire top talent.It's going to be epic!Key achievements:• Successfully restructured and pivoted the team away from Field Marketing towards Enablement• Responsible for the PitchBook Sales and CS enablement strategy, planning and execution• Led enablement and company activation for GTM launches and key Marketing, Sales and CS initiatives• Drove $95M in influenced revenue from content, Digital Sales Rooms and Champion Toolkits• Delivered quarterly Jumpstart programs for Sales and CS - these highly rated programs increased rep confidence and proficiency, and led to improved demo bookings and win rates• Partnered with business development teams in Sales and CS to create and optimize sequences and book 30K demos• Best-in-class adoption and ongoing optimization of Highspot, Gong, Outreach and Klue• Introduced an Enablement Bill of Materials to the GTM launch process, which improved seller readiness and supported Sales and CS new business and retention goals• Launched process to prioritize and localize sales collateral for the French, DACH, IBERIA, Italian, Chinese and Japanese markets• Winner of the 2023 "Leader of the Pack Award" (Manager of the Year) at the PitchBook Panther Awards• Winner of the 2024 "Business Impact Award" at the Highspot Spark Conference

Ben-Cotton.com is my personal website and blog where I share ideas on sales enablement, SaaS and growth.You can find out more at: ben-cotton.com

Google Cloud helps companies digitally transform by building apps faster, making smarter business decisions, and connecting people anywhere. I was a senior member of the Product & Solutions Enablement team and joined during a period of hypergrowth as the world embraced hybrid work.Key achievements:• Responsible for Infrastructure enablement strategy, planning and execution as the area strengthened its position as the most valuable part of Google Cloud’s business• Led enablement for Infrastructure product launches and key initiatives, which drove hundreds of millions of dollars in revenue• Successful deployment of Seismic to thousands of Google Cloud sellers, following the review, optimization and tagging of 3K pieces of Infrastructure sales content • Led the redesign and build of Networking, Storage and Compute training modules for GCP Product Fundamentals, a training course completed by all Google Cloud sellers• Built quarterly learning plans for thousands of Google Cloud sellers to ensure they’re always equipped to position and sell Google Cloud• Owned the enablement reporting, content development and talking points for monthly Infrastructure Cloud Business Reviews led by functional VPs, Managing Directors and Directors

Key achievements:• Led a team of 11 fantastic people, made up of program managers, subject matter experts, facilitators and instructional designers• Responsible for the design, build and delivery of global onboarding for four different sales roles• Part of the Seller Success leadership team that helped foster a culture of high performance, inclusivity, autonomy, growth and radical candor

Key achievements:• Responsible for Google Workspace enablement strategy, planning and execution during a record-breaking period of growth• Led enablement for Google Workspace product launches and key initiatives, which drove hundreds of millions of dollars in revenue• Part of the Work Safer launch team - a CEO-level priority that drove $400M in pipeline• Enabled the sales organization on priority sales plays that drove $230M in pipeline• Designed, built and delivered a weeklong BDR bootcamp that generated $60M in pipeline• Top ranked product session at Accelerate, Google Cloud’s annual sales kickoff• Designed, built and delivered the first onboarding program for Workspace Specialists and Customer Engineers, which significantly cut time to productivity• Launched and hosted 50+ episodes of “Workspace Wednesday” - a weekly enablement session attended by an average of 250 sellers, and received a CSAT of 4.9/5• Built quarterly learning plans for thousands of Google Cloud sellers to ensure they’re always equipped to position and sell Google Workspace• Received a total of 12 awards during this period (Peer and Spot Bonus)

Automation Anywhere is the leader in Robotic Process Automation (RPA) and is changing how the world works. I helped build, grow and ultimately lead our sales enablement function during a period of hypergrowth. It was an amazing ride!Key achievements:• Winner of two quarterly company awards, that were awarded by the founders for outstanding performance• Enabled the sales organization to hit quota each quarter, while reducing time to productivity• Deployed MEDDPICC sales methodology• Led a team of 7 fantastic people, made up of sales trainers, program managers and facilitators• Successful implementation of microlearning strategy• Launched company's first sales manager training program• Successful company-wide deployment of MindTickle to 2K+ employees• Responsibility for a seven-figure Sales Enablement budget• Defined competency, capability and proficiency framework for 900+ sales reps• Owned the entire onboarding program for 500+ sales reps• Designed learning paths for 12 roles within the sales, services and support organization• Created crowdsourcing program to share best practices and tribal knowledge among sales reps. The program generated 200+ submissions each month, which enabled our team to quickly deliver high quality, trusted and low cost examples of sales excellence• Delivered ongoing enablement to the field with monthly training webinars, content, events, newsletters, podcasts and expert panels• Managed learning agencies which delivered 200+ online training sessions as part of the company's new microlearning strategy• Launched quarterly certification program for key products and initiatives• Partnered with Product Marketing, Product Management, Sales Leadership and Business Operations to define the communication process for product launches, pricing updates, key initiatives and sales announcements• Worked with the Business Operations team to enable the sales organization as part of a significant Salesforce re-architecture project

HubSpot is the world’s leading inbound marketing and sales platform. My role was to enable our EMEA sales organization of 100+ sales reps to sell and grow better with deal support, sales content, training and tools. This was a fantastic experience that showed me the importance of company culture - it literally changed the trajectory of my career! We got a lot of shit done and had a lot fun along the way.Key achievements:• Winner of 2017 "Marketer of the Year" award at President's Cub• Winner of a "Champagner" award" - these are awarded to people for remarkable achievement, with less than 40 awarded each year from 2K+ employees• President's Club 2017 - inducted due to outstanding achievement, just 5 marketers from 200+ were invited to attend• Partnered with the EMEA sales organization to exceed its revenue goals each quarter• Established deal support program consisting of deal strategy, competitive intelligence and customer reference calls that Influenced $4M+ ARR (helped win 170+ new clients)• Designed eight week bootcamp program for four cohorts of struggling sales reps that on average increased quota attainment by 31%• Created a library of email sequences that increased demos by 3K per year• Learnt what it takes to grow a business with inbound marketing having interviewed 130+ of HubSpot's most successful clients for case studies• Built and launched a sales enablement bot which received 500+ messages per month - this tool saved me 20+ hours per month and answered sale rep queries immediately and on any device• Adopted a customer-centric approach that saw me average a monthly NPS of 82 based on feedback from sales reps

I growth hacked a growth hack conference. Growth Hack Talks was a sell out, one of its kind growth hacking conference I organized in Dublin in September 2015.This one off event brought together a selection of the world’s smartest marketers and business leaders to share growth insights, strategies and best practice. We were delighted to have speakers from a number of industry leading companies including Google, Uber, HubSpot, Eventbtrite, Intercom, AdRoll, Tribaling, The AA, Lovin Dublin, Nitro and Restored Hearing.Using inbound marketing I led a small, bootstrapped team to deliver a successful event that was attended by 100 people (a full house), achieved an NPS of 39 and made a profit. It was exhausting, exhilarating and a lot of fun! There's something very special about bringing people together in-person to connect, learn and grow.You can find out more at: slideshare.net/GrowthHackTalks

Social Web Thing was my award-winning blog where I shared ideas on public relations, content and big data. The blog was up for numerous awards - winning a European award at Euprera Spring Symposium and received nominations for the some comms and CRAPPs. After hundreds of thousands of views, hundreds of posts and several awards I decided to retire this blog at the end of 2015 to focus on Ben-Cotton.com. Blogging opened many doors for me, especially at the start of my career - if you're just starting out, I highly recommend that you begin sharing your point of view online (I'm 100% platform agnostic). It will help crystalize your thoughts, improve your writing, develop your reputation, and over time, build an audience. I'm still amazed and incredibly grateful for the opportunities that blogging afforded me!The blog is still live and you can find out more at: socialwebthing.com

Indeed is the #1 job site worldwide, with over 180 million unique visitors and 3 billion searches per month. Indeed is available in more than 50 countries and 28 languages, covering 94% of global GDP.While Indeed was scaling up I worked alongside the demand generation manager and in-region marketing team to develop thought leadership, sales enablement and lead generation content that helped Indeed earn attention, generate leads and increase revenue.Key achievements• Responsible for Indeed's EMEA content strategy, planning and execution• Partnered with demand generation team to achieve 160% of lead generation goal for Indeed's key international markets France, Germany and UK• Launched Indeed blog in France, Germany and UK and oversaw 200% increase in blog traffic YoY• Built content creation and localization processes that enabled Indeed to scale its content marketing efforts

Chill Insurance is Ireland’s fastest growing insurance broker. In this role I was responsible for devising and implementing the online marketing strategy across owned, social, earned and paid media in order to drive engagement, traffic and ultimately, leads. I managed the company's PPC, paid media, search and creative agencies and it was my role to ensure projects were aligned with the overall marketing strategy, KPIs were met and quality was maintained. I also oversaw all content creation for Chill Insurance's website, blog and social media. I've never learnt so much in such a short space of time - this was a digital marketing, start-up and business MBA all rolled into one!Key achievements:• Grew website traffic by 103% in 12 months• Oversaw 87% growth in organic web traffic in 12 months• Chill Insurance ranked on 1st page of Google for marquee keywords "Home insurance", "Car insurance", "Motor insurance" and "Insurance"• Developed online community by 371% in 12 months• Increased traffic to blog by 154% in 12 months• Launched the first responsive website within the Irish insurance industry• Shortlisted for the eircom Spiders, All Ireland Marketing and Web Awards• Winner of the Best Corporate Blog at Blog Awards Ireland

Edelman Digital was established as the world’s first global social agency. Today, it is the largest. It brings together the best talent to help clients from every industry and sector navigate complex business and brand challenges brought on by an increasingly digital world.I worked for the Edelman Digital team and helped businesses understand the digital landscape, as well as identify opportunities that social media can bring.Specialisms:• Communications strategy• Online conversation, social network and search analysis• Community management• Influencer identification and engagement• Digital copywriting• Research, measurement and analysis of social media activity• Online crisis/issues management• Expert using a range of social media monitoring tools including Radian6 and Sysomos • Social Content Optimisation• Management of PPC/CPM advertising campaigns • Experienced trainer of CEOs and Comms Directors on best use of social media• Created numerous social media training, policy and guidelines documents• Author of several successful industry award entries

My first proper taste of PR agency life was as an Account Executive at Edelman's digital practice and within six months I was promoted after exceeding my goals.

The CPRS delivers market leading research, consultancy and training to communications practitioners in the UK and abroad. The Centre’s research can be found in leading academic journals and publications, while its team is regularly invited to speak at conferences and seminars around the world. Present and past clients include the Cabinet Office, NHS, Home Office, Nokia, Tesco and Microsoft.Key achievements:• Undertook research into social media usage by local government• Work acknowledged in Planning and Managing Public Relations Campaigns• Advised the West Yorkshire Police on its social media activity• Delivered seminars to NHS Communicators on social media

I spent the 2009 cricket season on secondment from Leeds Met at partner organisation, Yorkshire CCC, a world-famous, professional cricket club.Yorkshire CCC regularly host international matches and many of their current and former players are amongst the biggest names in world cricket. This was a wide-ranging media role that included writing and distributing news releases, editing the match day programme and online magazine, arranging interviews, media monitoring, creating audio and video content for the club website and managing the club’s social media platforms. Key achievements:• Created social media guidelines for the players• Managed the club's social media accounts• Developed the club’s social media strategy• Organised the press conference to announce that Yorkshire CCC would host the Australia vs. Pakistan One Day International• Handled all press activity surrounding former England captain Michael Vaughan’s retirement• Press Liaison Officer during the Ashes and One Day International• Handled press activity for the award-winning Ashes in Leeds Festival

Leeds Met is an award-winning university based in Yorkshire with over 40,000 students and 3,000 staff. This press role included media relations, crisis management, writing and distributing news releases, managing events, website content management and corporate copywriting. . Key achievements:• Frequently secured positive media coverage for many of the university’s partners including the Leeds Rhinos, Leeds Carnegie and Black Dyke Band• Work acknowledged in the Carnegie Official History of Yorkshire County Cricket Club• Worked at Wembley Stadium as part of the press team for the Carnegie Challenge Cup final• Leeds Met was recognised as the UK university with the Top Online Reputation (Times Higher)• Regularly gained coverage of academic research in the mainstream press

This role included editing the E-newsletter, Athletic Union communications such as press release writing, podcasts, promotion and management of events and website content management.

This role included press releases writing, organising photo opportunities, branding events, event and campaign management, creating newsletters, website content management, ‘selling in’ stories to the media, following up and creating newsworthy stories and media analysis.

Press clippings. A lot of press clippings. During the internship I worked on consumer, lifestyle and B2B accounts. This role included drafting press releases, "selling in" stories to the media, evaluating press coverage, managing client competitions and analysing those all important press clippings for client reports.This role also helped me master the art and science of tea/coffee-making. An important life skill that I still draw upon daily.

Saturday gig on the shop floor where I learnt the importance of selling, service and customer experience...and comfortable shoes!